Build, design, plan, manage, measure, and optimize the lead generation strategy :- Market analysis and persona definition - Collaborate with the sales and marketing team to create integrated growth marketing campaigns, with the goal of generating leads and raising brand awareness- Work with sales to orchestrate an account-based marketing strategy using tactics such as webinars, content and digital advertising to reach buyers- Test & optimize campaigns across all key digital channels (LinkedIn ads, website/landing pages, sales automation, chatbot, article, etc.) to improve performance- Manage CRM campaigns on HubSpot and automate inbound processes.

Within the sales department, management of a marketing service (10 people) deploying acquisition campaigns :- Market study, marketing strategy definition and execution - Inbound marketing campaigns : lead generation and online sales; management of digital drivers (SEA, affiliation platforms, external email databases, marketplace etc.), CRM, and direct marketing. - Outbound marketing campaigns : targeting, scoring and leading cold-call campaigns.- Datamining : definition and monitoring of KPIs, scoring.

Advise and marketing follow up for clients in retail and lux sector: - Loyalty program launch and management- Marketing and CRM adviser : test, analysis and recommendation - Marketing Campaign management : team building and follow up, advise and KPI definition - Customer knowledge learning by leading datamining studies (segmentation, scoring, etc.)Transversal management : - Creation and implementation of a weekly committee in order to improve and share best marketing practices for IT, data scientist and commercial teams - Coordination and management of the technical and datamining teamAccount management : - Account strategy plan creation, negotiation, business plan development, budget control- Call to tender submission : analysis of the need and construction of the submission

Coordination of a global transformation project - Project management of a global transformation project based on 7 levels : international – commerce – innovation – digital – collaborative culture – communication - governance- Project and objectives definition, team support, coordination, planning and implementation of actions, reporting to the general directionStrategic analysis : - Logistic turn around management plan - CEO support : analysis and market researchResults : a project which involved more than 150 executives and with more than 50 actions completed

Audit and consulting:- Call to tender submission : analysis of the need and construction of the submission - Creation of an ecommerce website audit : definition of the best practices and KPI, and creation of a referenced template - Marketing study and research : competitive intelligence, big data, direct marketing- Implementation of a customer service support in the health sector : definition of the call processing processes- Implementation of salesforce and sales force training

Community management : - Post moderation, website performance analysis and recommendationAffiliate , emailing campaign and display management : - Analysis, monitoring and optimization

Lead generation ( SEM, SEO, Emailing, fax, market place) : - Direct marketing provider’s management : cost negotiation, time and quality follow up, sourcing new providers, partnership reinforcement- Daily monitoring of the performance: KPI definition and follow (conversion rate, cost, ROI) and analysis- providers, partnership reinforcement)- Budget definition (3-year plan) and management- Marketing plan definition within Neopost marketing database : cross-sell, up-sell, PRMTransversal management : - Deployment of a sales tool and marketing offers presentation to the salesforce- Sales force support : implementation of sales promotion material and marketing offers- Retention project management

- Business development for the Hispanic Market- Product sourcings: negotiation, visit of the factory- Launch of the website www.omeria.fr

- Commercial development for Spanish and French marketsResult : Signature of a project with Pomagalski