I drove the expansion of the brands BOSS and HUGO in the following countries within the Eastern European region: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Kosovo,Montenegro, North Macedonia, Moldova, Romania, Serbia and Slovenia.» Management of existing business partners in the region with double-digit sales growth in both 2021 (+15%) and 2022 (+20%)» Development of the business of the 34 business partners with the achievement of an annual turnover in the double-digit million » Analysis of the KPIs and sell-out reports of the franchise partners with the aim of increasing sales» Management of preorder and stock sales in order to optimize the range at each POS and thereby realize sales growth» Strategic analysis of the local market to identify potential and identify and further develop white spots» Regular market and customer visits to evaluate customer needs and define market and brand strategy in line with company objectives» Creation of target group specific assortments based on sales data, incl. the continous analysis of sell-in and sell-out data as well as KPI figures for adjustments to the assortments» Project management : planning of store layouts in collaboration with the shop construction team, monitoring of the project up to the final store opening» Through planned expansion and market development, opening of 14 stores/shops/outlets in 2022» Organization and implementation of collection and product trainings as well as sales and KPI-training for sales staff» Management of the freelancers during selling season

» Management and sales responsibility of dedicated area within the Eastern European region» Analysis of KPIs and sell-out reports of franchise partners as basis for budget and business development negotiations » Negotiations of new locations with the business partner » Creation of a location analysis and analysis of the profit&loss calculation for new projects » Acquisition, evaluation, and development of new customers» Execution of buying appointments in the showroom in Zug

Management and sales responsibility for the brand Strellson in the Swiss market» Maximizing sales success in Switzerland through targeted and committed support of key customers» Proactive advice for shop areas in order to optimize the product range and increase performance at the POS through targeted measures» Increasing sales potential through right purchasing for the consignment areas based on sales analysis» Successful establishment of the brand Strellson and targeted expansion in Frenchspeaking Switzerland to increase market share and strengthen the position in the market» Responsibility for own shop staff » Collection trainings for the shop staff of key account customers» Execution of buying appointments in the showroom in Thalwil

Expansion of the brands BOSS and HUGO in the following countries within the EMEA region: Algeria, Ivory Coast, Israel, Malta, Morocco, Tunisia and Senegal» Management of existing business partners in the region with the aim of increasing sales» Responsibility for achieving the annual total net sales target for the region» Analysis of KPIs and sell-out reports of franchise partners as basis for budget and business development negotiations» Advice on product range and POS optimization to sustainably increase sales and customer satisfaction» Implementation of store personnel training to drive staff development» Acquisition, evaluation and development of new customers» Execution of buying appointments in the showroom in Zug

Comprehensive support for the subsidiaries in Canada and France, as well as expansion of the brand BOSS in Morocco and Israel» Management of existing business partners in the region with the aim of increasing sales» Operational support of the above mentioned subsidiaries to ensure smooth processes» Successful distribution of the BOSS men's collectionn » Implementation of marketing events in close collaboration with the marketing department» Ensuring deliveries and payments to increase sales and customer satisfaction