Birute Eimontaite Email & Phone Number

Lithuania

Lithuania

• Member of Executive Management Team (L2/C2) | Team Leader | Strategic Communications and Public Affairs.• Led a team of 6 direct reports with full budget responsibility across public affairs, corporate communications, media relations, customer and internal communications, sustainability, events, BTL activities, strategic planning, change management, and issue resolution.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗣𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Number one telco in Lithuania in both… Show more • Member of Executive Management Team (L2/C2) | Team Leader | Strategic Communications and Public Affairs.• Led a team of 6 direct reports with full budget responsibility across public affairs, corporate communications, media relations, customer and internal communications, sustainability, events, BTL activities, strategic planning, change management, and issue resolution.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗣𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Number one telco in Lithuania in both Share of Voice and communications efficiency throughout my tenure.• 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Achieved a 13-position improvement, ranking Telia as the most sustainable telco in Lithuania (15th overall) in 2023 by the SBI.• 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗚𝗿𝗼𝘄𝘁𝗵: Achieved the largest reputation growth across all businesses securing a Top 10 ranking in Lithuania 2023, by LT Reputation Index Survey.• 𝗔𝗱𝘃𝗶𝘀𝗲𝗱 𝘁𝗵𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺 on business decisions with potential brand and reputational impact.• 𝗖𝗿𝗶𝘀𝗶𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Orchestrated multiple cases including: managing competitor attacks on Telia's legitimacy in providing critical infrastructure for the NATO summit in 2023; ensuring the swift exit of Russian propaganda channels from TV; addressing public and regulatory affairs challenges regarding the internet wholesale business; serving as one of four key leaders in the Covid crisis management team; reactively handling the Ežys advertising case.• 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗕𝗧𝗟 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: - Centre of Digital Progress: Launched a flagship initiative to raise B2B awareness of cybersecurity threats and build a security-offering pipeline. - VIP-Live Events: Exclusive events for large corporates and institutions for tech knowledge-sharing and relationship-building. - Public-Private Collaboration: Partnered with Vilnius City Municipality to create a beach in Lukiskiu square, enhancing community engagement. Show less

Lithuania

• Overlooking corporate, customer, and internal communications. • Developing and overseeing the sustainability agenda and KPIs.• Engaging effectively with senior business stakeholders, strategically orchestrating multiple change management communication initiatives.• Owning social media and BTL channels and initiatives.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗧𝗲𝗮𝗺 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Developed new communications strategy and KPIs, hired the team and defined… Show more • Overlooking corporate, customer, and internal communications. • Developing and overseeing the sustainability agenda and KPIs.• Engaging effectively with senior business stakeholders, strategically orchestrating multiple change management communication initiatives.• Owning social media and BTL channels and initiatives.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗧𝗲𝗮𝗺 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Developed new communications strategy and KPIs, hired the team and defined responsibilities, established new organisational structure to enhance efficiency and alignment.• 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Shaped a new Sustainability strategy so the efforts lands across organisation, are consistent, related to the company’s purpose and impacts the Brand. Show less

Lithuania

• Guiding both local and cross-border marketing, communications, employer branding, and change strategies with a focus on execution. Overseeing issue and crisis management projects and offering strategic counsel to Pan-Baltic management teams.• Directing an international team of 10+ marketing and communications professionals. Reporting directly to pan-Baltic organisation and international stakeholders.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗮… Show more • Guiding both local and cross-border marketing, communications, employer branding, and change strategies with a focus on execution. Overseeing issue and crisis management projects and offering strategic counsel to Pan-Baltic management teams.• Directing an international team of 10+ marketing and communications professionals. Reporting directly to pan-Baltic organisation and international stakeholders.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗮 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and efforts to support the onboarding of all three Baltic countries onto a single Core Banking platform while managing the exit from the remaining banking business in the region. Ensured alignment with corporate objectives and stakeholder interests. Show less

Lithuania

• Framing and developing marketing and communications strategies and initiatives, including digital transformation, ATL, BTL, branding, branding, customer acquisition, employer branding, corporate communications and corporate responsibility.• Media relations, customer communications, management and prevention of crisis. • Advising and working closely together with local and global top management teams, developing and executing stakeholder engagement plans.𝗞𝗲𝘆… Show more • Framing and developing marketing and communications strategies and initiatives, including digital transformation, ATL, BTL, branding, branding, customer acquisition, employer branding, corporate communications and corporate responsibility.• Media relations, customer communications, management and prevention of crisis. • Advising and working closely together with local and global top management teams, developing and executing stakeholder engagement plans.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗦𝗲𝗿𝘃𝗲𝗱 𝗮𝘀 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺, providing strategic counsel during a reputation-sensitive retail wind-down. Successfully balanced crisis management with the growth objectives of sustaining Business and Private Banking as profitable core activities. • 𝗗𝗿𝗼𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 from Full-Service Banking to Business and Private Banking Only. Framed and launched new company’s brand strategy, created and developed campaign and initiatives, including digital transformation – new website (new content and platform) ATL, BTL, customer retention and acquisition programs, corporate communications and corporate responsibility.• 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲𝗱 𝗶𝗻 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀 for M&A and retail portfolio handover. Represented Danske Banks position on customer communications. As a result, drove customer communications project for both organisations.• 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻. Successfully managed the business wind-down alongside the expansion of the Global Service Centre. Successfully safeguarded the employer brand by preventing reputational risks and maintaining trust internally and externally.• 𝗧𝗼𝗽 𝟯 𝗢𝗽𝗶𝗻𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶p. Secured a Top 3 opinion leadership position for the Chief Economist of a bank. Show less

Lithuania

• Leading and developing marketing and positioning strategy, managing team, working on tactical execution.• Initiating and executing marketing across all key areas, including customer acquisition, branding, product development, employer branding.• Framing budgets and managing expenses.• Regularly reporting on unit’s activities and its performance.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Launched one of the strongest… Show more • Leading and developing marketing and positioning strategy, managing team, working on tactical execution.• Initiating and executing marketing across all key areas, including customer acquisition, branding, product development, employer branding.• Framing budgets and managing expenses.• Regularly reporting on unit’s activities and its performance.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Launched one of the strongest employer brands in Lithuania for Danske Bank. Launched impactful ATL and digital marketing campaigns to attract top talent and implemented knowledge-sharing events, career maps, and internal upskilling initiatives to enhance employee retention.• 𝗡𝗲𝘄 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. Led the development of a mobile-friendly, sales-oriented website, driving digital transformation initiatives. Built a business case, designed a lean structure, and prepared SEO-optimised, CTA-driven copy. Delivered features such as online pipeline tools, calculators. My team owned and overlooked full project of the launch of the site.• 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 around boutique services, emphasising innovation and exceptional customer care. Launched campaigns showcasing the brand’s purpose, including first-to-market mobile payments, online account opening, high-performing 3rd pillar pension funds. Developed interactive direct marketing solutions. All of this led to improved customer satisfaction and increased spontaneous brand awareness. Show less

• Driving and monitoring private customer’s campaigns and rebranding activities.• Planning and executing external and internal events for both – business and private banking customers.• Initiating and developing digital projects and channels, including direct marketing, website or social media.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗗𝗮𝗻𝘀𝗸𝗲 𝗕𝗮𝗻𝗸 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 – Danske Bonus. Contributed to the launch of the first loyalty program for retail customers… Show more • Driving and monitoring private customer’s campaigns and rebranding activities.• Planning and executing external and internal events for both – business and private banking customers.• Initiating and developing digital projects and channels, including direct marketing, website or social media.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗗𝗮𝗻𝘀𝗸𝗲 𝗕𝗮𝗻𝗸 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 – Danske Bonus. Contributed to the launch of the first loyalty program for retail customers in the Lithuanian banking industry. Worked together with business development team when developing the logics and business case. Managed the marketing and communication strategy, overseeing ATL, online channels, and promotion of the bonus system.• 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝘁𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻. The rebranding initiative - introduced updated brand identity for Danske Bank (from Danske Bankas), managed full scale ATL campaign.• 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 by introducing Danske Bank’s Facebook account, a fresh initiative for corporate brands at the time. Focused on engaging a young audience, achieving the highest engagement levels in the banking sector. Show less

• Coordinating international high-level events.• Managing external communication channels.

• Running re-branding project from Sampo Bank to Danske Bank.• Executing targeted customer acquisition and retention initiatives for business customers.• Taking ownership of digital channels, driving their development to enhance outreach and engagement.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 from Sampo Bankas to Danske Bankas, overlooking wide scope of brand materials, internal activation and new brand story and… Show more • Running re-branding project from Sampo Bank to Danske Bank.• Executing targeted customer acquisition and retention initiatives for business customers.• Taking ownership of digital channels, driving their development to enhance outreach and engagement.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 from Sampo Bankas to Danske Bankas, overlooking wide scope of brand materials, internal activation and new brand story and values communication. Show less

• Giving Business Communication seminars for BA students, being fully responsible for preparation of studying material, communication cases studies analysis, practical sessions.

• Preparing and analysing strategic political documents, studies, analyses, researches and reports.• Organising and publicising meetings and conferences for different stakeholder groups – politics, scientists, and business leaders.

Master, Political Science, European Studies

Bachelor, Communication And Information, Information Sciences