Birute Eimontaite Email & Phone Number

Lithuania

Lithuania

• Member of Executive Management Team (L2/C2) | Team Leader | Strategic Communications and Public Affairs.
• Led a team of 6 direct reports with full budget responsibility across public affairs, corporate communications, media relations, customer and internal communications, sustainability, events, BTL activities, strategic.
• 𝗣𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Number one telco in Lithuania in both… Show more
• 𝗣𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Number one telco in Lithuania in both Share of Voice and communications efficiency throughout my tenure.
• 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Achieved a 13-position improvement, ranking Telia as the most sustainable telco in Lithuania (15th overall) in 2023 by the SBI.
• 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗚𝗿𝗼𝘄𝘁𝗵: Achieved the largest reputation growth across all businesses securing a Top 10 ranking in Lithuania 2023, by LT Reputation Index Survey.

Lithuania

• Overlooking corporate, customer, and internal communications.
• Developing and overseeing the sustainability agenda and KPIs.
• Engaging effectively with senior business stakeholders, strategically orchestrating multiple change management communication initiatives.
• Owning social media and BTL channels and initiatives.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗧𝗲𝗮𝗺 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Developed new communications strategy and KPIs, hired the team and defined… Show more
• 𝗧𝗲𝗮𝗺 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Developed new communications strategy and KPIs, hired the team and defined responsibilities, established new organisational structure to enhance efficiency and alignment.

Lithuania

• Guiding both local and cross-border marketing, communications, employer branding, and change strategies with a focus on execution. Overseeing issue and crisis management projects and offering strategic counsel to.
• Directing an international team of 10+ marketing and communications professionals. Reporting directly to pan-Baltic organisation and international stakeholders.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗮… Show more
• 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗮 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and efforts to support the onboarding of all three Baltic countries onto a single Core Banking platform while managing the exit from the remaining banking business in the.

Lithuania

• Framing and developing marketing and communications strategies and initiatives, including digital transformation, ATL, BTL, branding, branding, customer acquisition, employer branding, corporate communications and.
• Media relations, customer communications, management and prevention of crisis.
• Advising and working closely together with local and global top management teams, developing and executing stakeholder engagement plans.𝗞𝗲𝘆… Show more
• Advising and working closely together with local and global top management teams, developing and executing stakeholder engagement plans.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗦𝗲𝗿𝘃𝗲𝗱 𝗮𝘀 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺, providing strategic counsel during a reputation-sensitive retail wind-down. Successfully balanced crisis management with the growth objectives of sustaining Business and.
• 𝗗𝗿𝗼𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 from Full-Service Banking to Business and Private Banking Only. Framed and launched new company’s brand strategy, created and developed campaign and initiatives, including digital.

Lithuania

• Leading and developing marketing and positioning strategy, managing team, working on tactical execution.
• Initiating and executing marketing across all key areas, including customer acquisition, branding, product development, employer branding.
• Framing budgets and managing expenses.
• Regularly reporting on unit’s activities and its performance.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Launched one of the strongest… Show more
• 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. Launched one of the strongest employer brands in Lithuania for Danske Bank. Launched impactful ATL and digital marketing campaigns to attract top talent and implemented knowledge-sharing.

• Driving and monitoring private customer’s campaigns and rebranding activities.
• Planning and executing external and internal events for both – business and private banking customers.
• Initiating and developing digital projects and channels, including direct marketing, website or social media.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗗𝗮𝗻𝘀𝗸𝗲 𝗕𝗮𝗻𝗸 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 – Danske Bonus. Contributed to the launch of the first loyalty program for retail customers… Show more
• 𝗗𝗮𝗻𝘀𝗸𝗲 𝗕𝗮𝗻𝗸 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 – Danske Bonus. Contributed to the launch of the first loyalty program for retail customers in the Lithuanian banking industry. Worked together with business development team when developing.
• 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝘁𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻. The rebranding initiative - introduced updated brand identity for Danske Bank (from Danske Bankas), managed full scale ATL campaign.

• Coordinating international high-level events.
• Managing external communication channels.

• Running re-branding project from Sampo Bank to Danske Bank.
• Executing targeted customer acquisition and retention initiatives for business customers.
• Taking ownership of digital channels, driving their development to enhance outreach and engagement.𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 from Sampo Bankas to Danske Bankas, overlooking wide scope of brand materials, internal activation and new brand story and… Show more
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 from Sampo Bankas to Danske Bankas, overlooking wide scope of brand materials, internal activation and new brand story and values communication. Show less

• Giving Business Communication seminars for BA students, being fully responsible for preparation of studying material, communication cases studies analysis, practical sessions.

• Preparing and analysing strategic political documents, studies, analyses, researches and reports.
• Organising and publicising meetings and conferences for different stakeholder groups – politics, scientists, and business leaders.

Master, Political Science, European Studies

Bachelor, Communication And Information, Information Sciences