Marketing & Communication Specialist
As a Marketing Specialist of Finanzauto, the official distributor and after-sales service provider in Spain for Caterpillar, the world's leading manufacturer of heavy machinery and engines, I contribute to a wide range of marketing and event management activities. - Participating in and collaborating on marketing campaigns for corporate products, enhancing brand visibility and engagement.- Organizing and managing corporate and national events, including notable occasions such as Día de la Constitución in Barcelona, Malaga, Seville, Zaragoza.- Contributing to major Spanish events like Wake Up Spain, organized by the periodical El Español, focusing on the 2030 Agenda and promoting contributions to the circular economy.- Supporting and preparing the CEO's interview with The Objective for The Canal CEO, ensuring effective communication and media presence.- Collaborating with public relations firm Weber Shandwick and brand development company Future Branding, engaging in teamwork and brainstorming sessions with other local publications like Interempresas.- Creating and managing advertising banners, conducting competitor analysis and overseeing social media presence on platforms including Instagram, Tik Tok, YouTube, Facebook and LinkedIn.- Participating in strategic meetings with the Portuguese company STET to discuss and implement effective strategies.- Working with other departments to develop and enhance the company's new website.