Bishan Du is a Product Director at Daan Gene at Daan Gene. They possess expertise in leadership, business strategy, management, fmcg, project management and 8 more skills.
Daan Gene
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Promotion DirectorDaan Gene Jun 2012 - PresentGuangzhou, Guangdong, China* To make market strategy for new products research, position and launch plan, Monthly budget review and launch promotion events planning based on YTD business performance analysis;* To select function and design package from Profession to FMCG, complete consumers market plan for trail market.* To arrange product pre-launch research, deploy the marketing campaigns into execution plans, budget control to ensure sale increasing;* Alignment with multi-functions to standardize new product operation processes, develop standard market promotion tools, arrange sale training;* Regular sale data analysis to ensure new launch plan successful;* Provide coach and feedback to my team members.
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Senior Marketing SuperviorProcter & Gamble Apr 2007 - Mar 2012Guangzhou, Guangdong, China* To manage national in/out store Promotion Event (including Oral Care, Multi Brand Commercial Innovation, New store opening), quality and budget control;* Cooperate with multi-functions tightly to ensure promotion or project implementation effectiveness;* Agency management including monthly KPI tracking and improvement program;* Develop Agency training program, provide useful tools and data system management;* Support sales volume and market share in store tracking to deeply consumer behavior understanding and further market plan improvement.- Key Achievements:* Own $13mm National Promotion Event project; 3X ROI with best Event Execution;* Two department highest award “Golden Award”
Bishan Du Skills
Bishan Du Education Details
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管理科学与工程 -
广东药科大学Pharmacy
Frequently Asked Questions about Bishan Du
What company does Bishan Du work for?
Bishan Du works for Daan Gene
What is Bishan Du's role at the current company?
Bishan Du's current role is Product Director at Daan Gene.
What schools did Bishan Du attend?
Bishan Du attended 中山大学岭南(大学)学院, 广东药科大学.
What skills is Bishan Du known for?
Bishan Du has skills like Leadership, Business Strategy, Management, Fmcg, Project Management, Customer Insight, Trade Marketing, Market Research, Marketing Strategy, Cross Functional Team Leadership, Consumer Products, Strategy.
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