Brand Strategy Development:Create and execute comprehensive brand strategies to enhance visibility and market positioning in primary and secondary real estate markets.Monitor brand performance and perception, utilizing feedback and market trends to refine strategies.Marketing Campaign Management:Plan, implement, and oversee integrated marketing campaigns across digital, print, and social media channels.Collaborate with sales teams to develop targeted marketing materials that support lead generation and sales goals.Market Research & Analysis:Conduct market research to identify customer preferences, trends, and the competitive landscape.Analyze marketing metrics to evaluate campaign effectiveness.Content Development:Lead the creation of compelling marketing content, including property descriptions, brochures, and online listings.Ensure consistency in brand messaging across all platforms and marketing materials.Digital Marketing Oversight:Manage the company’s digital presence, including website content, SEO optimization, and social media engagement.Utilize analytics tools to track performance and optimize digital marketing efforts.Partnership & Relationship Management:Build and maintain relationships with external agencies, vendors, and community partners to enhance marketing initiatives.Budget Management:Develop and manage the marketing budget, ensuring effective resource allocation and tracking of expenditures.Assess ROI on marketing initiatives and adjust strategies based on performance data.Team Leadership:Lead and mentor a team of marketing professionals, promoting a culture of creativity and collaboration.Event Coordination:Plan and execute promotional events, open houses, and community engagement activities to enhance brand presence.Oversee logistics, marketing materials, and post-event follow-up.Stakeholder Communication:Prepare and present reports on marketing performance and strategies to senior management.

1. Develop and implement comprehensive marketing strategies that integrate digital, ATL, and BTL channels. Analyze market trends and consumer insights to inform campaign strategies and drive decision-making.2. Oversee the creation and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. 3. Monitor and analyze digital performance metrics to optimize campaigns and achieve ROI goals. Plan and manage ATL marketing activities, including TV, radio, print, and outdoor advertising. 4. Collaborate with creative teams and media agencies to develop impactful advertising campaigns. Coordinate BTL marketing efforts such as promotions, events, sponsorships, and direct marketing. Execute and manage trade shows, experiential marketing events, and consumer engagement activities. 5. Ensure consistent brand messaging and positioning across all marketing channels. Develop and maintain brand guidelines to ensure cohesive communication and visual identity. 6. Manage and allocate marketing budgets effectively across digital, ATL, and BTL initiatives. Track expenditures and analyze cost-efficiency of marketing activities. 7. Work closely with cross-functional teams, including sales, product development, and external agencies, to align marketing efforts with business objectives. Provide guidance and support to junior team members and marketing staff. 8. Prepare regular reports on campaign performance, marketing metrics, and ROI. Use data-driven insights to refine strategies and improve future marketing initiatives.

1. Developing the annual / project specific branding strategy based on product segment and customer profile. Identifying and tying up with partners2. Develop the Annual Brand Plan in conjunction with the Sales & Marketing Head & Agency3. Developing the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Manage post sales communication for customers to help deliver on the brand promise.4. Manage the company social pages (Facebook, Instagram, Threads, YouTube, LinkedIn etc.) Develop and post dynamic, static & responsive contents on YouTube, providing quick understanding of functionality to differentiate solutions, generate & effective management of leads.5. Manage copywriting for social media, website, blogs and print media adverts along with branding the business by implementing, producing and maintaining a website, Facebook page, and blog.6. Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory. Research and transcribe relevant video clips to include in campaign advertisements7. Tracking of budget to ensure optimal use. Manage and develop the agency relationships8. Regularly visiting the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities. Also coordinating with the market research team to understand consumer insights and using the same to focus on the brand-building activities.9. Keeping track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines & evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.10. Working closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.11. Monitoring competitor activities, and based on the same undertake timely market intervention.

1. Overall responsibility for brand management and to enhance brand awareness, image, equity and or business development.2. Develop and manage digital/online marketing campaigns. Write and optimize content for the website and social networking accounts. Create and manage link building strategies, content marketing strategies. 3. Working closely with the company`s Sales team enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.4. Creation and publication of all marketing material in line with marketing plans.5. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts.6. Organize seminars, events, activation etc. across the country ensuring effective engagement with the target group.7. Manage yearly marketing budget for ATL & BTL marketing activities.8. Manage brand promotions to drive sales. Develop marketing plans and calendar on yearly basis.9. Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness.10. Visit different locations to monitor POSM, shop sign, billboard, wall paint & other outdoor advertisements. Communicate with creative agency when required.11. Identify new business opportunities - including new markets, growth areas, trends, customers, products and services.

1. Provide cutting edge ideas to design digital contents for social platforms & update all the promotional activities & product information. Work closely with design & activation team to ensure it's maximum effectiveness. 2. Monitoring the delivery of the brand direction and recommending areas of improvement.3. Creating and implementing short-term and long-term communication strategy, producing a yearly activation calendar plan.4. Liaising with management body about marketing related issues, at the same time cultivating a positive working relation with them. 5. Acting as brand’s spokesperson with media relations. Also implement organizational public relations strategies.6. Selecting and managing communications with external agencies.7. Develop media marketing strategies and other non-campaign activities.8. Providing strategic input and direction for the brand, developing style guides, templates, and other materials.9. Developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.10. Providing Merchandising guidelines for Showrooms & implementing those for distributor's showrooms also.

1. Identify the potential market for potential product line & ensure brand equity compared to currently leading brands from competitors.2. Planning Product wise Sales & Collection target according to the targeted market based on market potentiality for sales teams of Modern Trade, HORECA & Corporate Institution market segments.3. Responsible as key person to join meeting on product enlistment, Pricing & promotional Campaign at chain Super Shop`s mother account as Rahim Afrooz Super Store Ltd (AGORA), ACI Logistics Ltd. (SWAPNO), Gemcon Group (Meena Bazar), Prince Bazar, Pran-RFL Group Ltd. (Daily Shopping), Sajeeb Corporation (One Stop Shopping Center) Etc.4. Exploring new products /SKUs market & extend the operational product/SKU line.5. Active participation on strategic market development & influence the management body to provide the needful approvals on the need base solution (ATL, BTL, Pricing, Placement) for the existing product line to responsible Sales Teams. 6. Ensuring the continuous business growth through perfect SCM for product import circles. Also ensure the availability of all SKU`s to generate potential sales continuity & market growth.7. Selection & Sourcing the potential products from international manufacturers & communicate with them to get them involved in BD market distribution through the company,8. Design the plan for Branding activity & selection of all POSM materials for the specific branding & marketing activity.9. Planning & implementing the most unique marketing & promotional techniques to sign the most profitable product market & gain competitive advantage.10. Performing the Key role on taking responsibility to achieve the KPI on core allocated brands (KOPIKO, Deli Stationaries, and King Bell) & SKU wise sales through sales team.11. Plan the branding & promotional activity for national market & define the goal of specific brands market maturity.

1. Identify the potential market.2. Planning Product wise Sales & Collection target according to the targeted market based on market potentiality.3. Exploring new market & extend the operational market.4. Provide the need base solution to all responsible accounts of mine.5. Ensuring the continuous business growth through nursing the current business accounts & creating new accounts.6. Lead the subordinate team members (Sr. Executives, Executives & Merchandisers) to reach the targeted goal of market capturing.7. Allocating Team members at the currently operational & targeted new market according to their work excellency to achieve the best possible outcomes.8. Planning & implementing the most unique business techniques to sign the most profitable business agreements with potential business accounts of the market & gain competitive advantage.9. Performing the Key role to take responsibility of meeting the personal KPI as well as for the whole team of Corporate Sales.10. Plan the branding & promotional activity for the whole market.11. Taking challenge to grow the market as there is nothing but profit to gain by representing Omega Exim Ltd. as it is a great positive place to relay for business understanding.

1. Practice existing Marketing Policy, review update & upgrade the Marketing & Sales based administrative responsibilities.2. Play the roll of Group Leader of a Marketing & Sales Team. Follow up the Team's activity and maintain the Team as per Company Vision.3. Deal negotiation and offer presentation. Maintaining the client database & upgrade day to day reporting formats regarding the Team's activity on sales potentialities and market expanding possibilities. 4. Assist to develop Marketing Strategy of the Company.5. Prepare all needed marketing tools to approach the potential customers.6. Arrange events and conduct branding activities.7. Work on different projects of the Company.