• Live Streaming & Monetization: Lead strategic initiatives to enhance monetization and develop incentive based frameworks for content creators, digital gifters, and influencers, boosting platform engagement and profitability.• Business Solutions & Performance Marketing: Drive performance marketing strategies and implement tailored business solutions that align with client goals, ensuring impactful and measurable campaign outcomes. • Ad Sales Management: Oversee comprehensive ad sales… Show more • Live Streaming & Monetization: Lead strategic initiatives to enhance monetization and develop incentive based frameworks for content creators, digital gifters, and influencers, boosting platform engagement and profitability.• Business Solutions & Performance Marketing: Drive performance marketing strategies and implement tailored business solutions that align with client goals, ensuring impactful and measurable campaign outcomes. • Ad Sales Management: Oversee comprehensive ad sales operations, managing client portfolios, and expanding market share through innovative sales strategies and consultative client approach • Content & Creator Operations: Manage and optimize high level content operations, including recruitment, moderation, and regulatory compliance, to maintain a high-quality and engaging platform experience• Strategic Liaison & Regulatory Compliance: Act as the primary liaison with regulatory bodies to ensure platform adherence to local laws and standards while fostering productive relationships to support business growth. Show less

• Strategically assist the Southeast Asian market advertisers, in FMCG, Technology, e-commerce and other verticals, to promote and better reach audiences using SnackVideo Ads including auction ads, hashtag challenge campaigns, branded magic face, Eyemax reservation ads. • Work with internal teams to manage auction and reservation inventory allocationCollaborate with global cross-functional teams on ads product troubleshooting and optimization.• Monitor and Analyze campaign… Show more • Strategically assist the Southeast Asian market advertisers, in FMCG, Technology, e-commerce and other verticals, to promote and better reach audiences using SnackVideo Ads including auction ads, hashtag challenge campaigns, branded magic face, Eyemax reservation ads. • Work with internal teams to manage auction and reservation inventory allocationCollaborate with global cross-functional teams on ads product troubleshooting and optimization.• Monitor and Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings• Support and work with sales team on pre-sale research and pitch• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team• Help select and onboards KOLs and creators who best fit campaign requirements of advertisers and manage their content performance for Branded campaigns• Work closely with product and engineering teams to help launch and test upcoming SnackVideo ad products • Client Portfolio includes Tencent Games, Reckitt Benckiser, Pepsi, Coke Studio, L'Oréal, Spotify amongst others Show less

• Responsibilities include recruiting, training, content management and performance tracking of creators and KOLs for the Pakistan market • Define, maintain, and evolve overall influencer communication strategy by engaging directly with content creators and allocating them to suitable internal content verticals • Create training curriculum and host in person and online workshops for the creators Perform daily and weekly data analysis through external and internal tools, study… Show more • Responsibilities include recruiting, training, content management and performance tracking of creators and KOLs for the Pakistan market • Define, maintain, and evolve overall influencer communication strategy by engaging directly with content creators and allocating them to suitable internal content verticals • Create training curriculum and host in person and online workshops for the creators Perform daily and weekly data analysis through external and internal tools, study patterns and make data-driven business decisions and provide quantitative feedback to the creators• Work closely with with commercial and product team on the development of advertising solutions for creators • Onboard local content agencies and establish partnerships with TV channels, OTT platforms and other content supply sources; including Coke Studio, Kashmir Beats, PakWheels, Discover Pakistan etc. • Work closely with Product and Marketing teams to provide the ideal creators for Hashtag challenges, Banner activities and other in commercial events Show less

Walee is Pakistan's largest and fastest growing Influencer Marketing and Social Commerce platform. More than 50,000 influencers are working on paid campaigns and collaborations by leading brands and small businesses who can discover, connect, collaborate and process instant payments to them. Walee aims to uplift Pakistan's economy, bridge gender digital divide and resolve financial inclusion challenges by enabling thousands to work comfortably from their homes to help businesses who want to… Show more Walee is Pakistan's largest and fastest growing Influencer Marketing and Social Commerce platform. More than 50,000 influencers are working on paid campaigns and collaborations by leading brands and small businesses who can discover, connect, collaborate and process instant payments to them. Walee aims to uplift Pakistan's economy, bridge gender digital divide and resolve financial inclusion challenges by enabling thousands to work comfortably from their homes to help businesses who want to market and sell at scale. A young and innovative startup supported by Google Accelerator program, Bill & Melinda Gates Foundation via Karandaaz, Amazon, USAID, Ministry of IT (Ignite) and other leading names.Responsibilities Include: • Leading the development and execution of performance influencer programs while helping determine client goals to achieve KPIs. This includes day to day management of influencer programs, establishing KPIs, articulating attribution and providing insights on measurement• Cultivating and maintaining ongoing relationships with key influencers to coordinate day to day aspects of program management• Supporting the larger digital team in tactical execution of broader influencer marketing and partnership strategies • Managing influencer budgets and commission structure/payouts• Providing counsel on client’s customer journey, providing recommendations on optimizating Marketing targets • Assessing competitive landscape and providing recommendations, opportunities, suggestions and education to clients, Influencers and internal teams• Managing communications, developing project plans, designing, aligning and executing deliverables for donor programs including USAID SMEA, Karandaaz and others Client Portfolio includes Pakistan Tobacco Company, Velo Sound Station, Reckitt Benckiser, Huawei, White Rice, Bank Alfalah, ARY Sahulat Wallet, Rinstra, Conatural, Mytrip.pk, Gharpar, Girlythings.pk, Foodbasics, Roamers and many others. Show less

Zoya, funded by the Spring Accelerator, is a multilingual health and wellness mobile app for female users in Pakistan. The app gives them access to critical healthcare information on their phone and connects them to health experts in various fields. The app empowers them to make informed healthcare decisions with features like interactive symptom checker, Period tracker, Ask an expert, Medical finder and Home remedies, etc.As Product Manager, My responsibilities include Project Planning… Show more Zoya, funded by the Spring Accelerator, is a multilingual health and wellness mobile app for female users in Pakistan. The app gives them access to critical healthcare information on their phone and connects them to health experts in various fields. The app empowers them to make informed healthcare decisions with features like interactive symptom checker, Period tracker, Ask an expert, Medical finder and Home remedies, etc.As Product Manager, My responsibilities include Project Planning, Brand Building, Team Management, Donor reporting, Outreach Design and Execution, Digital Campaign Design and Social Media Management, Funding and Grant Opportunity Mapping. Show less

As Programme Manager PIF, an NGO working on funded projects focusing the Startup Ecosystem, Education Reform, Science Popularization, Civic Innovation, Public Policy and Women Empowerment, my responsibilities included Team Management, Project Planning, Execution, Data Driven Reporting and Presentation of outcomes to concerned stakeholders, Designing Digital Campaigns for Promotion and Outreach. Project Portfolio: Karachi Civic Innovation Lab, Venture Lab Idea Accelerator (Innoventures), The… Show more As Programme Manager PIF, an NGO working on funded projects focusing the Startup Ecosystem, Education Reform, Science Popularization, Civic Innovation, Public Policy and Women Empowerment, my responsibilities included Team Management, Project Planning, Execution, Data Driven Reporting and Presentation of outcomes to concerned stakeholders, Designing Digital Campaigns for Promotion and Outreach. Project Portfolio: Karachi Civic Innovation Lab, Venture Lab Idea Accelerator (Innoventures), The National Stem School, Annual National Startup showcase, Technovation Pakistan (Technovation Global), National Maths and Science Campaign (Alif Ailaan), Startup Challenges and Hackathons including The Hello Tomorrow Challenge, Falling Walls Berlin, The National Innovation Awards. Show less

General responsibilities included the creation and execution of effective digital media campaigns and strategy for projects and campaigns focusing civic innovation, Entrepreneurship and women empowerment etc.

Hosted to Intern at Juniper Networks Marketing and Branding Department as TechWomen Emerging Leader 2017, to learn more about Digital Campaigns, Ad Strategies and Project Management.

As lead of the Social Media and Digital Media Marketing team at Ovex Technologies Pakistan. Responsibilities involved creating effective digital media marketing and PR campaigns for our clients. This included content strategies, SEO, Ad campaigns, On ground support, event management, Campaign analytics, Projected Campaign ROIs and Real Time Audience dynamics analysis.