Bisma Hayat Email & Phone Number

Riyadh, SA

• Live Streaming & Monetization: Lead strategic initiatives to enhance monetization and develop incentive based frameworks for content creators, digital gifters, and influencers, boosting platform engagement and.
• Business Solutions & Performance Marketing: Drive performance marketing strategies and implement tailored business solutions that align with client goals, ensuring impactful and measurable campaign outcomes.
• Ad Sales Management: Oversee comprehensive ad sales… Show more
• Ad Sales Management: Oversee comprehensive ad sales operations, managing client portfolios, and expanding market share through innovative sales strategies and consultative client approach
• Content & Creator Operations: Manage and optimize high level content operations, including recruitment, moderation, and regulatory compliance, to maintain a high-quality and engaging platform experience
• Strategic Liaison & Regulatory Compliance: Act as the primary liaison with regulatory bodies to ensure platform adherence to local laws and standards while fostering productive relationships to support business growth..

• Strategically assist the Southeast Asian market advertisers, in FMCG, Technology, e-commerce and other verticals, to promote and better reach audiences using SnackVideo Ads including auction ads, hashtag challenge.
• Work with internal teams to manage auction and reservation inventory allocationCollaborate with global cross-functional teams on ads product troubleshooting and optimization.
• Monitor and Analyze campaign… Show more
• Monitor and Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Support and work with sales team on pre-sale research and pitch
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team

• Responsibilities include recruiting, training, content management and performance tracking of creators and KOLs for the Pakistan market
• Define, maintain, and evolve overall influencer communication strategy by engaging directly with content creators and allocating them to suitable internal content verticals
• Create training curriculum and host in person and online workshops for the creators Perform daily and weekly data analysis through external and internal tools, study… Show more
• Create training curriculum and host in person and online workshops for the creators Perform daily and weekly data analysis through external and internal tools, study patterns and make data-driven business decisions and.
• Work closely with with commercial and product team on the development of advertising solutions for creators
• Onboard local content agencies and establish partnerships with TV channels, OTT platforms and other content supply sources; including Coke Studio, Kashmir Beats, PakWheels, Discover Pakistan etc.

Federal Capial &AJK, Pakistan

• Walee is Pakistan's largest and fastest growing Influencer Marketing and Social Commerce platform. More than 50,000 influencers are working on paid campaigns and collaborations by leading brands and small businesses.
• Leading the development and execution of performance influencer programs while helping determine client goals to achieve KPIs. This includes day to day management of influencer programs, establishing KPIs, articulating.
• Cultivating and maintaining ongoing relationships with key influencers to coordinate day to day aspects of program management
• Supporting the larger digital team in tactical execution of broader influencer marketing and partnership strategies
• Managing influencer budgets and commission structure/payouts
• Providing counsel on client’s customer journey, providing recommendations on optimizating Marketing targets

Federal Capial &AJK, Pakistan

Zoya, funded by the Spring Accelerator, is a multilingual health and wellness mobile app for female users in Pakistan. The app gives them access to critical healthcare information on their phone and connects them to health experts in various fields. The app empowers them to make informed healthcare decisions with features like interactive symptom checker.

Federal Capial &AJK, Pakistan

As Programme Manager PIF, an NGO working on funded projects focusing the Startup Ecosystem, Education Reform, Science Popularization, Civic Innovation, Public Policy and Women Empowerment, my responsibilities included Team Management, Project Planning, Execution, Data Driven Reporting and Presentation of outcomes to concerned stakeholders, Designing.

Federal Capial &AJK, Pakistan

General responsibilities included the creation and execution of effective digital media campaigns and strategy for projects and campaigns focusing civic innovation, Entrepreneurship and women empowerment etc.

San Francisco Bay Area

Hosted to Intern at Juniper Networks Marketing and Branding Department as TechWomen Emerging Leader 2017, to learn more about Digital Campaigns, Ad Strategies and Project Management.

Federal Capial &AJK, Pakistan

As lead of the Social Media and Digital Media Marketing team at Ovex Technologies Pakistan. Responsibilities involved creating effective digital media marketing and PR campaigns for our clients. This included content strategies, SEO, Ad campaigns, On ground support, event management, Campaign analytics, Projected Campaign ROIs and Real Time Audience.