I work as a marketing-communication strategist in the intersection of marketing and content management. I help SMEs create and implement content, social media and marketing-communication strategies for their brands and businesses.As Head, Content Creation at Mind and Matter Marketing Solutions, I'm responsible for design, production and management of the company's content ecosystem involving multiple platforms, channels and formats.I'm also Marketing Advisor at Stratxglobal Solutions.A passionate blogger, my thoughts are posted on 3 blogs: playingwithmemories, socialmantraa and thechoice100 - all on the Wordpress platform. I write content for blogs and websites, advertising copy, articles on various subjects, short fiction, and provide editorial support to publishers.I was founder, editor and publisher of a collaborative blog project called socialmantra.in.In a career spread over 40 years, I’ve worked with some of the best organisations, brands and agencies in the country such as Nestlé, Niky Tasha, NIIT, O&M, CorvoDraft Worldwide, Lintas (MullenLowe Lintas), Result:McCann (McCann-Erickson), Ambience D’Arcy (Publicis), Wunderman, as well as worked independently with organisations big and small.On Twitter, I'm @busydey and @socialmantraa. On Instagram, I'm @busydey.You can also find me on linked as https://www.linkedin.com/in/biswajitde-mm/