Saibal Biswas Email & Phone Number

Bengaluru, Ka, In

Bangalore, Karnataka, In

Accelerating the growth of Medibuddy as the most trusted brand in the health care space in India. Build , grow and nuture the demand generation engine across all the business lines.Marketing Head of the Year 2023. Winner of the Brand Campaign of the Year award 2023 for our groundbreaking "Doctor ki Home Delivery in 10 mins" campaign.

Mumbai, Maharashtra, In

Leading marketing and growth at Hopscotch

Burbank, Ca, Us

Lead the Acquisition , Engagement , Retention and Growth of Hotstar International business.- USA, UK, CANADA, SINGAPORE, THAILAND

Seattle, Wa, Us

Head marketing for Amazon Devices in IndiaKey Responsibility• Build amazon devices brands, grow the category and the market segment share by developing marketing plans and programs for E-readers (Kindle), Streaming Media Players (FireTV) and Audio Cloud Computing Devices (Alexa/Echo) directing promotional support if required.•Lead the smart home initiative for Amazon devices India by partnering with complementary brands. * Lead the new sales channels 3P online and offline retail for amazon devices

Eindhoven, Noord Brabant, Nl

Heading marketing communications for Philips Lighting for Indian Subcontinent including media buying, channel and consumer loyalty programs

Eindhoven, Noord Brabant, Nl

Drive the growth and profitability in Branded Retail Channel , Home Decorative Lighting and Connected Lighting Business.

Eindhoven, Noord Brabant, Nl

o Head ATL , BTL, Digital marketing , Branded retail experience, Media buying and also manage the overall advertising and promotion budgets for Philips Lighting for Indian Sub-Continent (India, Sri Lanka, Bangladesh, Nepal, and Bhutan), to deliver on the defined marketing objectives. o Prepare the business and marketing plans for lighting India and secure top management approvals for the same. Key Achievements* The Best Marketing Initiative award for the successful conceptualization and execution of 360 degree integrated Philips LED leadership campaign for 2015 on DuraMAX Technology (TM) * Winner of the Best Marketing Initiative award for 2014 for the successful conceptualization and execution of 360 degree integrated Philips LED leadership campaign (“Change Karo, Save Karo”).

Amsterdam, Noord-Holland, Nl

Managing the Home Lighting Portfolio across 13 different Product Categories to make it the fastest growing business within Philips IndiaAchievementsWinner of the Philips Lighting ""ACCELERATE AWARD "" for 2012 for new Product Innovations for accelarating Portfolio growth.Winner of the Best Performing Business Group Award for 2013 for Home Lighting Business.Winner of Philips Lighting Behavior Awards 2013 in Eager to win Category , for driving category growth with profitability as Home Lighting Category Manager.Promoted to Home Segment marketing manager to lead the Consumer Marketing ( B2C ) for entire Lighting as well as managing all A&P of lighting.

Amsterdam, Noord-Holland, Nl

Work ProfileLeading the product marketing function for the Home Lighting Business.Product portfolio management, product development inputs, strategy development, development of profit architecture across 5 product categories .Deliver growth, market share and profit in line with the organization's strategic intent and values Working with sales teams to deliver top line as well as support in operational issues.Understand the new trends in consumer lighting and drive new product development & innovation to take advantage of the same.AchievementsSuccessfully launched new products to plug the existing portfolio gaps.Provided key inputs to Global development team in china as well as the local development team to develop new products to drive market share. Winner of Philips lighting "ACCELERATE AWARD" 2011 .Promoted to Senior Marketing Manager .

In

Manage the Fairever Brand Business for CavinKare - responsible for brand turnover, EBT, A&P budget managementSuccessfully relaunched the brand Fairever with a new positioning and packaging, ensuring the timelines as well as all launch parameters were executed to perfection.

Mumbai, In

Brand Cinthol. Develop and implement the brand plan to ensure all that Marketing objectives are achievedOversee all brand related activity to ensure that they are in-line with the Brand Strategy.Improve brand profitability through cost control, effective pricing and control of all marketing spends on the brand.Achievements Independently handled 2 major launches under Cinthol Soaps Portfolio - Cinthol Fresh Aqua and Cinthol Deo Musk.Identified and launched Rs 5/- and Rs 10 /- price point driven SKU in Cinthol Fresh to deliver significant growths for the brand."Action team of the year" for delivering the highest growth amongst all Godrej businesses for 'Cinthol Deodorant spray' for year 2008-09.

Mumbai, In

West Bengal, Sikkim and BhutanWork Profile As Area Sales Manager handling Up-Country West Bengal Sikkim and Bhutan.Handling 2 Depots Kolkata & Siliguri looking after business of 3 crs (approx) per month.Leading a team of 10 Field Officers, 25 GSR's & Handling a distribution network of 60 direct distributors and 10 super-stockiest.Drive sales growth through designing and implementing special initiatives, focussing on range selling and distribution extensions. Achievements Successfully turned around the territory handled by me and delivering a growth of 20% plus against average growth of 8 % in the eastern region for GCPLSelected as the "Best New Comer" for the Year 2006-07Successfully rolled out the GSR pilot project for South Bengal - to drive rural coverage.Winner of the "Cinthol Trophy" for the east region 2007-08-for ensuring highest growth for the brand through distribution extension.

Gurgaon, In

Launch & Rollout The "Mobile Vending Business " for ACT II Popcorn Achievements Generated new business with a turnover of Rs 33 lakhs in Hyderabad alone.Lead a team of 3 full time employees to set up and run the business for 1 month in Hyderabad.Negotiated a venture with MCH (Municipal Corporation of Hyderabad) to obtain exclusive vending rights inside 8 MCH controlled parks.Scheme inaugurated by the Hon Chief Minister of Andhra Pradesh Mr. Y.S Reddy on 14-th May, 2005.Tied up with leading caterers in Hyderabad for supplying Popcorn Vending machines at receptions and parties and negotiated exclusive vending rights at leading Clubs in Hyderabad. Selected as the Best Summer Project for 2005 by the PGP Office IIM-Calcutta.

Pgdm, Marketing And Strategy

B-Tech(Hons), Information Technology

Aissce, Science

Icse, Science