Biswesar Ghosh Email & Phone Number

Dubai, Ae

United Arab Emirates

United Arab Emirates

Dubai, United Arab Emirates

• Merchandise planning and setting up focused objectives to achieve business profitability at product level• Retail Business Development, new store opening, store design and layout planning • Store operation - working in close liaison with Mall management and local government bodies for compliance and smooth business operation• Charting annual business plan at the product level and ensuring budgets are achieved at stores• Consistently tracking and ensuring sales and revenue benchmarks are achieved by identifying and removing business bottlenecks • Manpower planning and training identification in sync with sales objectives & customer experience management• Setting up stores team KPI and enabling individuals to perform on set parameters • Vendor Management and trade negotiations and setting up new accounts

Dubai, United Arab Emirate

• Responsible for managing and turnaround the Sony Exclusive Retail store Business within Dubai• Establishing new categories at retail store level and increased store profitability• Liaising with Dubai Mall authorities to execute store specific plans for Sony• Managing and increasing productivity of thirteen different nationalities working at different level• Working as change agent to bridge the gap between Sony Brand Image and Sony Store Brand ambience • Consistently monitoring store sales, operation and profitability performance and ensuring budgets are meet• Reviewing & interpreting the competition & market information to fine-tune Sony Retail marketing strategies• Ensuring planned Category promotion executed and communicated accordingly at store level• Store Audit of SOP and Compliances to keep up with Law of Land

North And East, India

- Ensuring consistency in Store brand Experience for Customers- Responsible for accuracy in Merchandise floor planning and SOH execution - Keeping a healthy sales mix of different categories to ensure week on week sales & profitability - Ensuring free flow coordination of store & distribution centre for all customer home deliveries- Keeping tab on competition by price benchmarking, stock availability, promotion of different brands and keeping FMCD companies and category person updated to get store par with competition- Ensuring team techmix management by recruiting right kind of people and keeping them technologically updated by planning proper training- Charting team succession plan and keeping attritions rate minimal in the store team- Coordinating with HO buying and category team for price product and promotion requirement- Ensuring positive EBIDTA for store and achieving planned target - Planned shrinkage management by ensuring proper PI’s and stock management over the floor- Ensuring effective inventory management by minimising end of line stocks, keeping store updated with latest release from different brands and damage stocks management - Keeping track of store support business by ensuring consistent lead generation and sales conversion

Hyderabad/Bhubaneswar/Gurgaon/Gangtok/Lucknow/Kharagpur/Kolkata

Orissa, India

Post Graduate, Retail

Post Graduate Certification, Digital Marketing

Education record