Project Leader / Senior Business Analyst
Mississauga, On
Headed up process innovation and supply chain management (SCM, WMS) projects. Supported business operations during the launch of new products (mobile handhelds, IT, home appliances, consumer electronic products), covering order, adjustment, procurement fulfillment, retail arrangement, logistics, and production. • Designed and analyzed KPIs, providing IT solutions, including in-house developed system and outsourcing analysis reports. • Used ERP, IFS, and BI systems to manage master plan (MP), AP1, AP2, PSI, DPM, CM, and RM processes, eliminating 48 hours of manual work per week (companywide).• Transferred SCM and marketing data to customer demand insights. • Collaborated with carriers and resellers, designing and implementing business solutions for Samsung Electronics Canada and business partners (carrier and reseller); solutions were focused on customer satisfaction across different levels. The Major projects included:• Store Level Information Management (SLIM) and Customer Segmentation, enhancing customer and retail management. o Increased sales by 8% for 1 of the largest Canadian mobile carriers during the new device launching (2017). o Cooperated with 1 of the largest Canadian retailers, gaining 3% in TV sales (December 2017).o Analyzed, manipulated, and implemented data models and report designs, enhancing prospect targeting (localized census, geographic, customer lifetime value data sets) and supporting marketing strategies for new product launches.• Performed SCM KPI improvement and logistic cost analysis, reducing logistic cost by 3.5% ($4.5M). • Online Marketing and Social Media Activities BI Solution; analyzed online marketing sales, shipping, inventory, customer service, and customer return data, increasing online monthly store sales by 10% in 2017.