The Peace Pack is a community building initiative where parents and volunteers teach classes on virtues drawing on the Ruhi curriculum where commonalities of race, religion, culture and other aspects of social justice can be explored as a free after school activity. I organized volunteers and parents in teaching classes, performing service projects on and around campus, conducted free trainings for parents, for children in grades 1-8 in public schools in Texas.

• Operations: Developed and employed operational logistics across cross functional teams in tracking student progress for the entire school. Managed faculty and student relations. Built sales plan strategy that provided a 30% increase in sales in less than four months. • Marketing & strategy: Helped to identify and develop the Vertex brand strategy and initiatives for advancement within metaverse, XR, AR and game creative technology, reporting to the CEO. Employed paid ads and email marketing channels.• Media production: Produced and hosted the Creative Metaverse podcast to assist with marketing initiatives for increased traffic and educating audience on NFT’s, blockchain, the metaverse and technology• Developed highly valuable content for social media, YouTube, Podcasts and blog articles to drive SEO, engagement and traffic

Currently providing consulting and advisory services in marketing, branding, creative direction, eCommerce, and strategy. Specifically providing strategic brand identity development, story development, production, design, operational logistics, planning, and creative direction, managing social media, writing, directing, video and print production, and managing creative agency relationships for clients. Clients include; specialty & high growth retail concepts, small businesses, investment firms (private equity and hedge fund), non-profits, and management consulting firms. Recent clients: Participant's Soul Pancake, The Tahirih Justice Center, Barefoot Books, Lily Rainn, FM Kitchen & Bar, and Her New Tribe.

Publicly traded specialty retailer with 2016 sales of $487.2 million, 675 boutiques and 6,500 employees.Played a leadership role during the company’s rapid growth from $52 million to $487.2 million along with transition through IPO.I worked heavily with internal key stakeholders (CEO & COO). As the head of all marketing initiatives for Francesca’s collections I developed a comprehensive brand architecture that focused and leveraged the unique brand offering via multiple channels. • Marketing Strategy & Execution: Created and directed all marketing strategies focused on an engagement-centric social media campaign (via strategically grown network of bloggers, creating the Francesca’s brand blog, Twitter, Instagram, Facebook, Pinterest, YouTube, tumblr, Flickr, Vimeo and Google plus), email campaigns, product videos, SEO, SEM, re-marketing and loyalty initiatives online and in stores. I also developed an internal marketing campaign for all boutique employees and managers that focused on boutique events. • Brand Management: Developed the company’s brand architecture via extensive ethnographic research with our loyalists and was one of the main brand voices to internal and external teams and vendors. • Team management: Led cross-functional teams including graphic design, photography, digital marketing, and social media. • Creative Direction: Directed all online content including email campaigns, product and campaign photography, and videos for the company. Directed both internal and external teams in creating assets for company initiatives including the annual report, training videos, brand videos (behind the scenes, long and short of it, holiday hosting gifts, little black dress), trade-specific presentation videos, music development for stores, packaging design, naming and logo design for new brand launches, fashion shows, and special in store signage.

Appointed to the committee by the CEO and elected as chairperson, I helped guide all of the company’s charitable giving endeavors, service projects, and money.

As eCommerce director for Francesca’s Collections I led all online initiatives for the company. I relaunched their current site by addressing needs in the overall information architecture, usability analysis, user interface design, navigational structures, web site organization and layout, and interactive process analysis, design and development. • Sales: I increased sales by 50% year over year. • Developed company’s social media campaign that engaged customers by creating a network of influential bloggers, creating our brand blog, Twitter, Instagram, facebook, Pinterest, Youtube, tumblr, and google plus• Team management: Lead a cross-functional team including graphic design, photography, digital marketing, social media, customer service for the entire company, shipping and receiving of all website freight, staying within our hourly wage percentages to sales for hourly employees. • Online Marketing: Developed our first online strategy that incorporated email campaigns and a robust network of bloggers and social media. Online strategy oversaw merchandising efforts, worked with buyers to Email campaigns for the entire company• Online Strategy: Developed merchandising and sales strategy for all online elements. • P&L Responsibility: I over saw all elements of the profit and loss statement for Francesca’s Collections online. Grew sales from $750K to $3M in two years. • Online Creative Direction: Oversaw and directed all online creative elements including all landing pages (home pages, directories, gateways, buckets, and special messaging), email campaigns, campaign and product photography, selecting and negotiating terms with outside vendors including design firms, models, stylists, art directors, hair stylists, video production teams.• Operations: Spearheaded forecasting improvement process for more efficient packing and shipping. • Negotiations: Pioneered valuable partnership processes

Fresh out of film school I set out to make a feature length documentary that was a young and irreverent look at bridging the gap between the east and the west through stories of women and my own personal story. Teaser trailer: Finding Bibi• Production: Led a volunteer film crew through 8 countries (Pakistan, Israel, India, USA, UAE, UK, Australia, South Africa) on a $7,000 budget. • Web presence: Launched the Finding Bibi website and social media channels. To date the film has received over 600,000 views on YouTube

Recruited by the CEO, I was asked to develop and launch the company’s first venture into the youth market of 8 to 14 year olds. • Marketing: Developed strategic marketing plan for TV, Print and Web. Designed product-specific websites, email campaigns and tracked sales from web. In addition I delivered key marketing programs that included 6 trade shows, 8 specific sales tools, 3 Internet marketing campaigns and two print campaigns yearly. • Product Design: Worked heavily with production teams in creation and testing of product, which included the launch of two new products and one entire product line launch. • Merchandising: Chief merchandiser for all web, showroom, trade show, and in store communication for youth line• Management: Managed segment-specific national sales teams and developed training manuals for them• Creative Direction: Directed all photography, video, copywriting, branding, and design for division.

I worked under the leadership of David Dinnerstein and Ruth Vitale in market research and strategic release initiatives in promoting the film Cabaret Balkan.

Assisted A&R in global marketing initiatives for Louchi Lou & Michi One