Bitan Chakraborty Email & Phone Number

Delhi Ncr, Kolkata, Mumbai, Bengaluru

• Working at the intersection of technology, consumer behaviour and communication using the tools of AR, VR, IoT and animation to create immersive experiences for stakeholders. • Providing strategic direction to the brand and communication for clients’ brands.

Kolkata, Mumbai, Pune, Bangalore, Ranchi, Jamshedpur, Raipur, Patna, Cuttack, Bhubaneswar, Guwahati

• Organisation building by devising systems and processes along with Founders and Core Team.• Provided strategic direction to craft brand stories and communication for SME & MSME clients’ brands across Traditional and Digital media.* Brands - SBI Life Insurance, Elegant Steel, Amrit Cement, Gallantt Cement, Aakash India, Laguna Bay, Pride Group, Purti Realty, Rahul Jain Business Coaching etc.

India

Led the overall Marketing function of the group involving 5 brands amounting to Rs.350 Cr. across the categories of Mother & Child Care (LuvLap), Appliances (Agaro), Food Accompaniments (DiSano), Adult Incontinence (Karein, KareMed), Feminine Intimate Hygiene (Evereve)

Kolkata Area, India

* Revived the Rs.450 Cr., 25-year-old Metro Dairy Brand of Milk & Ice Cream in Kolkata andreclaimed the position of Metro Dairy as the 3rd largest dairy brand in West Bengal, despite entry of multiple national players.

Kolkata

Responsible for over 50% of the Kolkata branch’s business.Retained ground with clients as the Agency transitioned nationally and the branch witnessed an exodus of all senior talents across business and creative functions.National Business Head on following brands:o ITC’s cigarette brands – Gold Flake, Capstan, Noir, India Kings, Berkeley and Royalo Balmerol Automotive Lubricants from Balmer Lawrie & Co. Ltdo Bengali magazines of ABP Group (Digital Communication)Agency Team awarded by ITC for development of best representation of semiotic branding on retail asset for Gold Flake cigarettes (2015).

Kolkata

Headed the marketing function as Assistant General Manager – Marketing, at Hiland Group while reporting to the CEO and the Managing Director. Hiland Group was one of the initial players in the organised real estate industry of Kolkata, makers of the iconic Hiland Park - the 18-storied highest residential project of its time; Calcutta Riverside - the largest township project in East India at 262 acres, and other projects like Hiland Willows, Hiland Woods, Hiland Sapphire.Launched real estate brands ranging from Rs.100 crores to Rs.3,000 crores. Built the marketing function from start by mentoring and empowering a robust team that is self-sufficient, innovative and proactive.

Rebuilt the image of Grey Worldwide Kolkata branch as an Advertising Agency worth consideration by clients by leading the multi-Agency all-India business pitch win for National Insurance and Shyam Steel.Substantially improved the quality of Agency's services by leading the Agency’s team working on developing communication for Shyam Steel, Chandrani Pearls, BOC (British Oxygen), Spencer’s portfolio of Private Label brands.Developed the brand identity of entire range of Spencer’s Private Label brands.Awards and Recognitions:• Awarded Certificate of Achievement by Nirvik Singh, Chairman & CEO Grey AMEA, COO Grey Group

Kolkata

• Participated in developing brand portfolio architecture, identity and communication for Turtle apparels• Developed communication campaigns for Sangbad Pratidin, the 3rd largest circulated Bengali newspaper.

Pg Certification In Digital Marketing & Communication

Mba, Marketing, Advertising

Activities and Societies: Class Representative, Secretary of Marketing Grid, Editor of Editing Committee at annual management fest.

B.Com., Commerce

High School

Activities and Societies: Quizzing, Science Exhibition, District level winner in Public Speaking.