Bitan Chakraborty Email and Phone Number
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Working at the intersection of technology, consumer behaviour and communication using the tools of AR, VR, IoT and animation to create immersive experiences for stakeholders. Consulted Start-up Founders on Corporate Strategy for boot-strapped IT Company having 1 mn USD turnover.Led Brand and Marketing leadership roles for brands with Rs.300cr - Rs.500cr turnover.Led Client leadership roles with Advertising Agencies of the Global WPP Advertising & Communications conglomerate – like Bates CHI & Partners, Grey Worldwide. Visiting Faculty on marketing, brand management and advertising at IBS (ICFAI Business School), ISB&M (International School of Business & Media), NSHM School of Media & Communication.Published articles on brand and marketing in leading national Advertising & Marketing media like Pitch Magazine, Impact Magazine, pitchonnet.com, afaqs.com, exchange4media.comModerated panel discussion on marketing issues with senior industrialists and media persons. Conducted Webinar on brand and marketing.
Mayabious Group
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Chief Strategy Officer (Cso)Mayabious Group Oct 2024 - PresentDelhi Ncr, Kolkata, Mumbai, Bengaluru• Working at the intersection of technology, consumer behaviour and communication using the tools of AR, VR, IoT and animation to create immersive experiences for stakeholders. • Providing strategic direction to the brand and communication for clients’ brands.
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Chief Strategy Officer (Cso)Bethebee Jun 2022 - Sep 2024Kolkata, Mumbai, Pune, Bangalore, Ranchi, Jamshedpur, Raipur, Patna, Cuttack, Bhubaneswar, Guwahati• Organisation building by devising systems and processes along with Founders and Core Team.• Provided strategic direction to craft brand stories and communication for SME & MSME clients’ brands across Traditional and Digital media.* Brands - SBI Life Insurance, Elegant Steel, Amrit Cement, Gallantt Cement, Aakash India, Laguna Bay, Pride Group, Purti Realty, Rahul Jain Business Coaching etc. -
Head Of Marketing (Cmo)Universal Corporation Limited Jul 2021 - Jun 2022IndiaLed the overall Marketing function of the group involving 5 brands amounting to Rs.350 Cr. across the categories of Mother & Child Care (LuvLap), Appliances (Agaro), Food Accompaniments (DiSano), Adult Incontinence (Karein, KareMed), Feminine Intimate Hygiene (Evereve) -
General Manager - Brand & Marketing (Head)Keventer Jul 2017 - Jul 2021Kolkata Area, India* Revived the Rs.450 Cr., 25-year-old Metro Dairy Brand of Milk & Ice Cream in Kolkata andreclaimed the position of Metro Dairy as the 3rd largest dairy brand in West Bengal, despite entry of multiple national players. -
Group Brand Director (National Business Head)Bates Chi&Partners May 2013 - Jun 2017KolkataResponsible for over 50% of the Kolkata branch’s business.Retained ground with clients as the Agency transitioned nationally and the branch witnessed an exodus of all senior talents across business and creative functions.National Business Head on following brands:o ITC’s cigarette brands – Gold Flake, Capstan, Noir, India Kings, Berkeley and Royalo Balmerol Automotive Lubricants from Balmer Lawrie & Co. Ltdo Bengali magazines of ABP Group (Digital Communication)Agency Team awarded by ITC for development of best representation of semiotic branding on retail asset for Gold Flake cigarettes (2015). -
Asst. General Manager - MarketingHiland (Real Estate Organisation) Jan 2009 - Apr 2013KolkataHeaded the marketing function as Assistant General Manager – Marketing, at Hiland Group while reporting to the CEO and the Managing Director. Hiland Group was one of the initial players in the organised real estate industry of Kolkata, makers of the iconic Hiland Park - the 18-storied highest residential project of its time; Calcutta Riverside - the largest township project in East India at 262 acres, and other projects like Hiland Willows, Hiland Woods, Hiland Sapphire.Launched real estate brands ranging from Rs.100 crores to Rs.3,000 crores. Built the marketing function from start by mentoring and empowering a robust team that is self-sufficient, innovative and proactive. -
Group Account ManagerGrey Group Jan 2008 - Dec 2008Rebuilt the image of Grey Worldwide Kolkata branch as an Advertising Agency worth consideration by clients by leading the multi-Agency all-India business pitch win for National Insurance and Shyam Steel.Substantially improved the quality of Agency's services by leading the Agency’s team working on developing communication for Shyam Steel, Chandrani Pearls, BOC (British Oxygen), Spencer’s portfolio of Private Label brands.Developed the brand identity of entire range of Spencer’s Private Label brands.Awards and Recognitions:• Awarded Certificate of Achievement by Nirvik Singh, Chairman & CEO Grey AMEA, COO Grey Group -
Sr.Account ManagerResponse India Pvt.Ltd. Jun 2001 - Dec 2007Kolkata• Participated in developing brand portfolio architecture, identity and communication for Turtle apparels• Developed communication campaigns for Sangbad Pratidin, the 3rd largest circulated Bengali newspaper.
Bitan Chakraborty Skills
Bitan Chakraborty Education Details
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Mica | The School Of IdeasPg Certification In Digital Marketing & Communication -
Marketing, Advertising -
Commerce -
High School
Frequently Asked Questions about Bitan Chakraborty
What company does Bitan Chakraborty work for?
Bitan Chakraborty works for Mayabious Group
What is Bitan Chakraborty's role at the current company?
Bitan Chakraborty's current role is Chief Strategy Officer - Mayabious Group | Experienced Founder Advisor, Marketing Head, Brand Head | Ex-Keventer, BetheBee, Bates CHI & Partners, Grey Group, Response India | Visiting Faculty | Published Article-writer.
What is Bitan Chakraborty's email address?
Bitan Chakraborty's email address is bi****@****chi.com
What is Bitan Chakraborty's direct phone number?
Bitan Chakraborty's direct phone number is +65 6395*****
What schools did Bitan Chakraborty attend?
Bitan Chakraborty attended Mica | The School Of Ideas, Scms Cochin School Of Business, University Of Calcutta, Don Bosco School.
What skills is Bitan Chakraborty known for?
Bitan Chakraborty has skills like Brand Portfolio Structuring, Brand Management, Communication And Creative Strategy Development, Multiple Agency Management, Integrated Marketing, Advertising, Marketing, Corporate Communications, Digital Marketing.
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Bitan Chakraborty
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Bitan Chakraborty
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