Ches Hensley Email & Phone Number

Athens, Oh, Us

Nelsonville, Ohio

▻ Onboarding and mentoring incoming Marketing Managers and Graphic Designers on style guides and standard operating procedures▻ Actively contributing feedback to developers during the current product management system’s development, translating existing packaging processes for use in the new system, developing new processes as needed, and training all Graphic Designers on the new system▻ Boosting overall catalog satisfaction by 17% amongst internal end users since taking on total ownership of the project in 2019▻ Improving messaging and brand consistency across all channels by creating actively and collaboratively-managed comprehensive product feature, marketing copy, and asset libraries▻ Generating production-ready packaging artwork, performing quality assurance, and managing label and pack assignment for all in-production footwear, apparel, and accessories across all 5 brand categories▻ Collaboratively project-managing multiple teams’ incoming design requests addressing concurrent timelines and competing priority levels▻ Templatizing commonly requested sales resources allowing for faster project turnaround, fewer content errors, and consistent quality▻ Creating expanded file handling and design guidelines and standards

Athens, Ohio

▻ Refining the client’s family-owned business’ existing logo and branding and creating supplemental marketing materials to showcase the services and finishes they offer -- The Southern Porch Company (2023 - present)▻ Providing ongoing design and brand consultation, ad copy, and uniform apparel design to a family-owned business -- JMJ Companies (2015 - present)▻ Refining the client’s logo, developing updated business cards, and creating Pride stickers for their local business -- Rock Riffle Wellness (2022)▻ Volunteering as part of the international design and Japanese-English translation teams to create event resources -- Rainbow Reel Tokyo – TILGFF (2016 - 2018)

Ibaraki, Japan

▻ Creating engaging posters and activity resources to capture students’ attention and interest in learning a second language▻ Developing culturally-relevant, bilingual worksheets to reinforce lesson material▻ Cultivating cross-cultural relationships with school staff and students in both Japanese and English

Lynchburg, Virginia, United States

▻ Executing the 2013 brand refresh which contributed to a 25% growth in revenue over the following 5 years▻ Fulfilling multiple roles within the company as needed