As the Founder of Singleton Commerce (Stealth mode), my role involves leading the charge in disrupting traditional commerce through innovation and customer-centric strategies. I work alongside a talented team to design and execute solutions that create exceptional experiences for customers across all touchpoints. As we continue to revolutionize the industry, my focus is on making Singleton impactful & sustainable.Stay tuned for more exciting news and updates on our journey towards transforming the way commerce is done.

- Working as a principal product consultant for many digital & e-commerce products in the Middle East and Europe- Managing cross-functional teams to streamline product lifecycle management, and deliver products on time with quality - Successfully implemented Composable commerce architecture including the latest stacks like Sanity, Commerce layer, Akeneo, and Saleor. - Orchestrating R&D initiatives that introduced innovative unique features in our product suiteRevitalized the Agile methodologies in product development resulting in speedier delivery times. - Worked as a principal product consultant and spearheaded digital transformation for many clients, like Magrabi, Fenix Outdoors, Sephora, Alfutaim etc . - Helping businesses to come up with comprehensive digital product strategies that align with their long-term visions and goals- Passionate in product and process coaching for individuals and companies

Bringing Clarity to your thoughts. Striving towards creating a workplace where people go home happily with a sense of achievement.

• Implemented the first-ever true Scan&Go solution in the Middle East • Defined product strategy to tap into untapped markets which incited an increase in user acquisition• Spearheaded a digital strategy overhaul, resulting in conversion rate gains• Created bespoke OMS, CMS (Carrier Management System), and PIM for Al-Futtaim Digital• Owning platforms and interfaces between different systems like SFCC, OMS, CMS,PIM and SAP• Driving the product discovery for large and complex products by creating and implementing process and features • Implemented platforms like SFCC, Akeneo, IBM sterling, Fluent Commerce• Integrated PIM, e-com, OMS, ESB and SAP systems and launched the first brand in 8 month timeline• Migrated the legacy WCS system to the new eCommerce eco system• Using data-based decision methodologies to identify opportunities to drive new features and solutions to achieve business goals• Ensuring implementation within tight timelines using Agile Methodology• Owning the backlog and Implementation of OMS, CMS and eCommerce

• Was Responsible in building up Business Analysis Practice in Offshore• Lead AGILE transformation activities in order to quickly equip the product for the international market• Revamped the old ENV advisor product which resulted in better user experience and sales• Defined established and trained new product management and BA process across different locations of the company• Setup SCRUM driven product delivery• Introduced JIRA as a tool for managing and delivering requirements• Was responsible for building & mentoring Product/ Business Analysis Practice in Offshore• Handling sales and pre-sales activities for clients outside US

• Derived and implemented multisite federation framework which helped in launching 20000 sites from one server instance • Successfully derived & implemented federation for page layouts, catalogs, products, pricelist, promotions, payments and content pages.• Worked as a product lead for federation frame work • Successfully implemented the in-store pickup feature for all e-florist under Teleflora. • Successfully implemented PIM and PIM import process for federation based multisite eCommerce project• Worked as product owner for creating a new end-to-end frontend and backend screens and functionalities for Teleflora • Implemented and optimized search results using ATG & Endeca for Teleflora, Santa Cruz Biotechnology(SCBT) & e-Florist sites • Worked along with UX team from US for creating new customer experience for Santa Cruz Biotechnology and thereby increasing the sales by 25%• Implemented LeanStartup principle across different clients and projects • Helped BA team in authoring better user stories which eventually resulted in increasing the velocity and delivering quality products • Organized and led interdepartmental strategic planning sessions to set project milestones and allocate resources• Expertise in Oracle commerce: PIM import, Catalog management, merchandising, pricing, shopping cart and checkout• Successfully trained, implemented and delivered SCBT product features using Scrum process

• Defining the product scope and schedules after working with Business, Development teams, Product owners and various other stakeholders• Facilitated JAD sessions with users to elicit requirements and documented the functional specifications• Conceptualized a process for requirement management and implementing process improvements • Search optimization of ecommerce projects by leveraging Klevu and Solr • Handling different eCommerce and financial domain projects• Worked closely with the sales team and gathered requirements from client and created estimates and proposals for the new leads• Handling product demos, presentations and workshops• Provided functional support on multiple projects in liaison with internal users, outside vendors and clients• Involved in pre-sales & ensure sales team is fully supported in terms of demos, POCs, RFPs, etc• Lead a team of Business analysts and help them in achieving the project and organizational goals• Created functional requirement documents and coordinated with the technical & business team which lead to successful implementation of the project• Responsible for creating process improvement suggestions• A member of ISO audit team

Vision International is a new Canadian company which has offices in India and Kuwait and they have software and embedded services and products. My main role was to setup an offshore team and coordinated the work with the offshore team. In the short span of six months I successfully setup a strong offshore team and implemented the offshore model of; Key Responsibilities:Facilitated JAD sessions with users to elicit requirements and documenting the functional specifications.Provided SDLC, RUP and AGILE methodology for developing product's for Vision International.Responsible for strategic company and project planning, budgeting, fund raising and managing Consultants.Worked with Senior Management to identify strategic goals, objectives, scope, budgets and process for internal and external development.Re-engineering existing systems and administration processes and tasks resulting in succinct relational data structures, uncomplicated user interfaces and simplified administrative processes.Developed comprehensive local and national marketing campaigns for specific company products and servicesImplemented software development methodology for designing and building multi-user software applications.Provided team support on multiple projects including liaison with internal users and outside vendors.

Key Responsibilities:Prepared and presented clients with written proposals addressing business requirements, re-engineering, software application integration, use of multi-media and interactive system solutionsExperienced systems designer utilizing structured methodology , data modeler, business analyst, application integrator, process engineer, tester and lead programmer with stand alone and multi-user PC software applications for benefit plans for up to 90 UST employeesLed team of 8 UST consultants to determine requirements for a IT sales/service systemParticipated in customer needs analysis and business planning engagements, five of which were adopted and implemented by the client.Performed requirements analysis of design engineering and process engineering departments for subsequent integration with corporate systems cost and qualityTested applications and resolved complex problems throughout Software Development Life Cycle (SDLC) including preparing detailed program specification.Oversaw feasibility studies and coordinated development for Customer Service and Excise applications.Key player in establishing good business practices, while maintaining lean overheads.Consulted with clients to determine technology requirements that support UST business goals.

Accomplishments Led a team of 7 members and successfully implemented the Medicare State to Plan system.Designed and implemented a system to repay the Medicare dollars to the corresponding states and sending the repayment details to the Federal government.Worked as a Software Quality Assurance (SQA) and UAT lead in State to plan project.Created Training plans for junior resources and successfully handled the training and mentoring sessions.Worked as a team lead for benefit and Accumulator Sharing System where the accumulators was shared across three different WellPoint systems Worked as team lead for Medicare applications for Well PointWas one of the finalists for best of US competition in Cochin for the year 2009.

Accomplishments Worked as a developer in an Online Cruise Reservation System and Explanation of Benefits (EOB) project.Worked in the Medicare part-D automated enrollment project.Created and analyzed programs in COBOL.

Trained new graduates in mainframe