Brian Sutter Email & Phone Number

Dallas, Texas, Us

As Director of Marketing, responsible for leading the development and execution of comprehensive marketing strategies to enhance brand visibility and drive awareness. The focus is on expanding the company's online presence through SEO, SEM, social media, and national and industry awards. Key initiatives include launching video campaigns, implementing user review programs, and utilizing marketing automation through email and text-based data mining efforts.Leading a talented marketing team and collaborating with third-party vendors, including advertising contractors, job boards, and recruitment technology providers. By partnering closely with recruiting leadership, designs and executes marketing strategies that attract top talent to meet hiring goals.Restructured the marketing organization to align with business growth objectives, optimizing key channels such as organic online presence, personalized and automated marketing systems, applicant recruitment strategies, and social media.Evangelize and execute strategic brand expansion using voice-of-the-customer videos, NPS surveys, and social proof to differentiate and elevate the brand.Transforming the talent acquisition strategy by shifting from 100% reliance on paid sources to a focus on organic, omnichannel applications, reducing costs while increasing reach and efficiency.Launched an award initiative that has secured prestigious accolades, including placements on the Inc. 500 (#110), Dallas 100 (#2), SIA 2024 Fastest Growing Staffing Firms (#2), Top Places to Work in Healthcare, and #2 Employee Experience in Healthcare by MIT Sloan Management.

Plano, Texas, Us

Developed multi-year strategic plan for growth & profitability. As a marketer, you can “out market” larger companies by having the passion and desire to be nimble and more agile than competitors.• Instituted a customer scoring system by analyzing customers and assigning a letter score to each customer based on purchasing frequency and value, identifying the A’s (top 10%), B’s (top 90%-70%), and C’s to create policies for account management to target the most valuable customers, leading to revenue optimization• Implemented automated marketing email campaigns to expand the capacity of the sales team, brand the sales reps. as subject matter experts, delivering consistent emails to prospects during a long sales cycle, increasing leads & conversion rates• Designed a microsite to segment the customer base and focus on the top 60% of customers & 70% of GP, expanding sales and customer engagement

Plano, Texas, Us

Wasp Barcode is a global leader in turnkey SaaS software and hardware solutions, specializing in inventory management and asset tracking applications. Served as the Director of Marketing, where I set the strategic direction and oversaw the tactical execution of the company’s worldwide marketing programs. This diversified role encompassed all aspects of marketing for Wasp, including brand management, direct and channel marketing, online & digital marketing, public relations, and social media. Started with a focus on online marketing, product promotions, and brand awareness. Led Wasp through the launch of more than 20 new products, and was instrumental in securing various awards for the company, including the prestigious Inc. 500, Collin County 60, CRN 163 Emerging Tech Dynamos, CRN Channel Chief, ISTE Best in Show, and the Web Marketing Association.The most recent accomplishments were due to my determination to expand the web presence. By directing the revamping of Wasp’s website, we increased online conversions and drove significant improvements in SEM (search engine marketing). The new site enhanced customer experience with more descriptive product information and an improved case study layout. More than 50 new videos were created with clear explanations of how each system will improve a customer’s business. This overhaul received recognition and several awards including W3 and Interactive Media Awards.Have been published in more than 100 articles including Forbes, Entrepreneur, B2C with the goal of improving online SEO.

Plano, Texas, Us

Creative marketing talent with proven leadership skills and a strong blend of business experience. Demonstrated ability to create effective marketing programs, identify opportunities, and devise and implement solutions for a wide range of marketing and communications challenges.Responsible for developing and executing the B2B marketing plans for Wasp's US, Canadian, and UK business. This includes setting the strategic direction of our web presence and search engine optimization, developing product promotions for the sales channel, increasing sales leads, generating PR and award recognition, leading e-mail marketing and product management, and representing the voice of the customer within the company.Aggressively grew our brand to create corporate awareness and position the company as an industry leader, winning several awards including: Inc. 500 (2007 & 2008), Collin County 60 (2008 & 2009), CRN 163 Emerging Tech Dynamos, W3 Awards, Interactive Media Awards, and the Web Marketing Association.Currently he manages a multi-million dollar marketing budget, leads an award winning team of professionals and contributes monthly as a small business & online marketing expert to Forbes, Entrepreneur and All Business.

Managed the business from its infancy to a multi-million dollar national business with accounts in both North American and the UK. Directed all aspects of the business unit, including developing business strategies to drive triple digit growth for several consecutive years, creating go–to-market branding and marketing strategies that positioned our products as a premium brand, overseeing all talent acquisition, as well as developing sales forecast and financial budgets.• Leadership and accountability for the overall strategic development, tactical implementation and delivery of business results• Developing new strategies to maximize business revenue• Responsible for leading sales and services groups• Overseeing re-manufacturing operations that exceeded industry quality standards