Eric Pan Email & Phone Number

Austin, Tx, Us

Seattle, Us

Building the inaugural Partner Marketing practice for Amazon Business--the premier smart business buying platform. Amazon Business and its partners are improving velocity across the value chain of sourcing -to- spend management -to- payments and shaping a positive Business Experience(BX) for enterprises, institutions and agencies.

Austin, Texas, Us

Marketing strategy for growth plans. Enterprise messaging and storytelling. Event planning and execution for SXSW and NVIDIA GTC.

Alliance building, GTM strategy, Market positioning, Enterprise messaging and storytelling.

Austin, Texas, Us

Leadership role establishing the Oracle vision for Partner Marketing. Led and collaborated with teams responsible for marketing with Alliances, Technology Partners and managing scalable programs.Key Accomplishments:* Developed marketing relationships with AMD, Equinix, Intel, NVIDIA and VMware for GTM programs* Negotiated and executed 7-figure agreements for Marketing Development Funds* Facilitated planning cadences with global marketing teams across Oracle and its partners* Built and managed Oracle Global Partner Awards Program–with over 350 partner submissions* Co-led and managed the Partner Experience at Oracle CloudWorld that attracted ~4K global partnersRoles and Responsibilities* Alliance Marketing strategist collaborating with global teams across Marketing, Sales, Solution Architects, Product Engineering and Channel Sales teams. * Architected and developed Oracle GTM strategy, messaging, content and full-stack, integrated marketing plans to accelerate adoption for Oracle+Partner enterprise solutions. * Manage Oracle global alliance marketing practice with AMD, Equinix, Intel, NVIDIA and VMware. * Developed global operational process with documented workflows to manage and scale 7 figure annual MDF budget resulting in attainment of pipeline OKRs.* Led scalable partner marketing operations personnel that managed ZiftSolutions TCMA platform and 360Insights MDF budget management solution.

Austin, Texas, Us

Responsible for operational rhythm of Global Marketing and facilitating collaboration across teams:* Coalesce strategy and frameworks for optimal team productivity* Advise and coach marketing leaders to align work with focus on key GTM priorities* Drive cadence for fiscal year planning, setting KPI targets and metrics tracking * Collaborate with corporate finance in budgeting and forecast cycles* Establish operational processes, standards and systems tools for global consistency* Develop and manage dashboards and reports for regular executive review

Mountain View, Ca, Us

Architect for Google Cloud America's Partner Marketing Strategy * Advisor to Americas GTM Teams * Developed Marketing+Sales capabilities and solutions for repeatable awareness and demand generation with Americas regional channel and solution partners * Recruited and managed Partner Marketing team * Facilitated development of messaging for Google Cloud presence at VMware VMworld and SAP Sapphire events * Realized 130% of OKR Pipeline target, representing 560% YoY growth in partner-developed pipeline resulting from focused marketing strategy & tactics * Managed 8 figure budget * Facilitated implementation of Zift channel marketing automation and concierge service to enable program scalability with partners * Oversaw metrics reporting and lead flow discipline

Redwood City, California, Us

Responsible for Alliance and Partner Marketing with AWS, Azure, F5, NetApp, Oracle and many others. Developed strategy to establish and manage marketing relationships with global partners. Implemented marketing infrastructure with Salesforce PRM and Zift channel marketing automation tools.Fostered creation of awareness & demand generation programs for joint-go-to-market initiatives and activities.

Redwood City, California, Us

Partner to Americas sales leadership. Responsibility for driving demand generation, pursuing prospecting activities and fostering sales productivity.Developed and managed Equinix Americas Marketing Team – highly-collaborative team chartered to drive demand generation and prospecting programs in partnership with regional sales leadership.• EVOLUTION© Thought Leadership Seminars Directed events resulting in $1M+ ARR per event per quarter.• SHARK WEEK© Prospecting Program Campaign averaged 50 Sales meetings per quarter. Developed playbooks, eDM and offers for call-blitz activity among direct and channel sales teams.• President’s Club. Awarded 2016 President’s Sales Club winner for innovative marketing contributions and excellence.

Independent advisor to executive team for company positioning, marketing and sales tactics. Conceptualized webpage layout for enterprise customer audience. Developed sales pitch deck and enablement documents.

Palo Alto, Ca, Us

Developed a sell-with business with EMC. Defined field affinity with Cisco and VMware sales, systems engineers and channel teams.

Newbury, Berkshire, Gb

TEAM MANAGEMENT: Rebuilt North America Marketing Team--Mapped to regional and channel sales vice presidents targeting enterprise accounts.PLANNING CADENCE: Instituted and drove planning and alignment discipline amongst Field Marketing, Corporate Marketing and Field Sales to interlock and align on marketing+sales initiatives.CHANNEL MARKETING: Defined outreach strategy. Implemented through channel marketing automation. Solidified scalable processes amongst business stakeholders—ROEs, lead sharing, measurability process.NEW PRODUCT MARKETING CAMPAIGN: Facilitated Executive, Product, Marketing, Web/Social Media, PR, Field Sales teams to develop pragmatic plans. Outreach elements included: Eloqua eDM, Seminars, Webcasts, Syndicated Media, PPC, SoMe and Call Blitzes. Program resulted in $1M+ in pipeline in first quarter.PROSPECTING DAY: Established and led prospecting events. Integrated marketing+sales program: eDM, media outreach, call-blitz events with ISRs, Field and VARs. Now a global event yielding ~$1M pipeline per event.OPERATIONAL EXCELLENCE: Instituted use of PIVOTAL(CRM) and Eloqua with Field Marketing & Sales Teams. Process discipline surfaced consistent $25M of marketing pipeline established from 15K+ leads.P&L DISCIPLINE: Managed seven figure annual marketing budget.THOUGHT LEADERSHIP: Crafted and presented marketing pitch at Micro Focus Sales Kickoff and Oracle OpenWorld.

Palo Alto, Ca, Us

DIRECTOR OF MARKETING. Head of marketing for strategic alliance channels in Americas Region.Oversaw strategy development, major marketing initiatives, ecosystem events, joint-value messaging, PR, demand generation and sales enablement. Consistently drove > 20:1 ROI from invested funds. Strategic alliances and partners included: Accenture, Cisco, Dell, Dell Services, EMC, HP, HP | ES, IBM Services, Intel, NetApp, VCE and a variety of vCloud service providers. • PEOPLE MANAGEMENT: Recruited and promoted 13 high-performers in 7 year tenure. • PLANNING CADENCE: Instituted alignment amongst marketing and sales executives for predictable pipeline contribution. Plans included: event timeline, message(s), CTA, lead target metrics and lead prosecution responsibilities.SELECTED CAMPAIGNS: Developed integrated sales+marketing campaigns for high quality lead generation: • The Virtualized Dynamic Data Center: Co-led strategy, planning and presenting of Cisco | NetApp | VMware campaign. Reached over 30 channel partners and gained 6K incremental contacts. • SI/SO Executive Summit. 100+ leaders from SI companies participated in advisory council event. • HP | IDC | VMware CIO Event. 20+ executives attended event at Dallas Cowboys Stadium. 2010 • OPERATIONAL EXCELLENCE: Ensured repeatable and measurable delivery of marketing+sales programs: • SYSTEMS: Incorporated ELOQUA and Salesforce.com into team’s operational regime. Closed-loop reporting and measurability surfaced 20:1+ ROI from 65K+ leads. • SALES ENABLEMENT: Facilitated delivery of sales facing collateral, FAQ’s and field engagement events. • P&L DISCIPLINE: Defined operational processes for scalability. Managed $7M+ annual Alliance Marketing and Channel MDF budget. Participated in BPI committee tasked with improving MDF process.

Palo Alto, Ca, Us

Led strategy, planning and execution of demand initiatives between Dell and VMware global field teams. • PEOPLE MANAGEMENT: Managed team of field marketing professionals. • SEGMENT/CHANNEL LEAD GENERATION: Built programs with Dell geos/regions, segment/channels & verticals. Marketing initiatives directly influenced revenue growth—$10M to over $100M between 2005 and 2007. • Virtualization Gets Real: Global campaign targeting Large Enterprise and SMB sales channels. Defined strategy, plans and co-led execution with Dell, EMC, Intel, Symantec, VMware. Six-quarter campaign resulted in over 30:1 ROI. • Power of Virtualization Campaigns: Developed and executed field-ready campaigns. Distributed for global teams to re-purpose. • Target Audience: Global/ Enterprise accounts—1000 to 10K employees and over $100M/Yr. • Field-Ready: Seminar-in-a-box and Webcast-in-a-box programs complete with scripted messaging, brand identity, customer videos, reporting vehicles. • Sales Enablement: Supported field teams with sales training tools. • Results: Impacted revenue growth $55M to over $100M in annual license revenue. • Dell Healthcare Sector Marketing program: Created and launched campaign that reached over 100 accounts, yielded $3M+ revenue. • OPERATIONAL EXCELLENCE: Formed MDF budget process. Measured programs ROI via Siebel and in-house tools. • FIELD-READY CONTENT: Developed customer/sales-facing collateral. Authored and facilitated creation of whitepapers, technical best practices, customer successes, videos and Web delivery vehicles. • GO-TO-MARKET: Conceived strategy and marketing initiatives for segment/channels. Established comprehensive messaging and identity for alliance. Conceptualized solution sets and jointly developed messaging and marketing bundles. • PRODUCT LAUNCH: Collaborated with Product, AR/PR and Executive Teams to define messaging, positioning, sales enablement, events and ongoing awareness and demand generation activities.

Round Rock, Texas, Us

SENIOR PRODUCT MARKETING MANAGER – Networking Category Manager. Directed strategy, marketing and sales execution activities through Dell channels. Resulting in transformative $100M+ annual revenue. • STRATEGY & OPPORTUNITY MAPPING: Collaborated with partners and channel businesses to establish and grow revenue. Developed strategy and plan for merchandising security and wireless products. • PROSPEROUS EXECUTION: : Solidified executive relationships. Produced results with channel/sales teams: • Transactional Business: Grew revenue 30% QoQ with: wireless & security networking products. • Enterprise Business: Grew business from $500K/qtr to $2.5M with enterprise switching products. • OPERATIONAL EXCELLENCE: Managed business via data warehouse tools. Conducted weekly presentations to division and sales leadership. Developed tools for efficient online merchandising. • SALES ENABLEMENT: Delivered product/sales training to sales segment channel teams. Presented in executive briefings to major accounts, assisted with proposal structure and negotiation counsel for ease of deal closures.

Bachelor Of Science, Management Information Systems

Mba, Finance