Leading a global team of senior partner managers responsible for driving over $XB in Ad Revenue annually.In charge of the Marketing Tech Partnership Strategy, enhancing partner relations and integration processes, leading to sustained advertising ROI growth through lower-funnel optimization:- Spearheaded partnerships with leading platforms in Commerce (Salesforce Commerce Cloud, BigCommerce, Feedonomics, WooCommerce, Square, ChannelAdvisor, Ecwid,...) Campaign Management (Sprinklr, Smartly, Mediaocean Flashtalking, Skai,...), CRM (Zapier, HubSpot, Mailchimp, Klaviyo,...), Retail Media (Amazon, Instacart, Doordash, Walmart Connect,...) and more Marketing API partners driving significant advertising revenue growth through strategic activation and optimization.- Launched enterprise brands on TikTok Shop (L'Oréal, e.l.f Cosmetics, Pacsun, Alo Yoga,..) responsible for driving $YB in GMV.- Orchestrates Go-To-Market, partnerships activation and sales enablement with Finance, Legal, Product, Strategy, Marketing and Sales teams.- Represents TikTok at major global industry events, solidifying market presence and establishing high-level partner relationships.- Explores new partnerships with Agencies, AI platforms and emerging AdTech companies to unlock incremental growth.

Global Lead to a portfolio of Partners including Amazon (Advertising, Web Services, DSP, Digital Ads), TheTradeDesk, Adobe, MediaMath, Quantcast, Dynadmic, Exponential, EMX. Responsible for developing the platform strategy to ensure revenue growth:• Monitor and analyse global partners day-to-day activities to identify opportunities & challenges • Collect partner’s needs to develop custom commercial & technical offers • Collaborate with all Dailymotion teams (Leadership, Sales, Ad Ops, Integration, Marketing, Product, Legal, Publishers, Content)• Provide Product Management team with key market feedback to enhance Dailymotion's products and advertising solutions• Spurred change and quickly implemented new solutions in strategic partnership opportunities • Accountable for partner’s revenue growth across North America, LATAM, EMEA and APAC• Advise and support revenue generating activities to accelerate procurement cycles by 300%

Across Programmatic, Social Media, Strategy, Influencer Marketing, Data and Tech PartnershipsAgency Point of Contact and Lead for more than 20 partners; Google, Facebook, TikTok, Snapchat, Amazon, Twitter, Teads, Pinterest, LinkedIn, Reddit, LiveRamp, Oracle, BrandWatch, Tagger Media, Shuttlerock, Demand Side Platforms (DSPs) including MediaMath, Self-Management Platforms (SMPs) including Sprinklr & 4C and others to drive strategic growth with clients. • Negotiated programs with the above partners by shepherding nascent offerings through Legal, Finance, and Procurement processes• Identified and composed market opportunities into a well-defined strategy that led to a ~4000% increase in firm revenue • Defined frameworks for success to bring new partnerships to market and grow budding commercial solutions • Mapped the partnership ecosystem to identify and seize emerging advertising trends• Prospected and consulted with vendors and businesses to build an innovative partnership ecosystem• Collaborated with cross-functional teams to influence partner product development efforts, both shorter-term feature requests and long-term strategic roadmap• Provided thought-leadership, executive presence, and data to partnership program presentations to C-suite executives• Represented the group at events and evangelized the company’s offering to the industry and partners• Drove product adoption and on-going education about new and existing advertising products

Reporting directly to the Global Head, travelled regularly across EMEA, North America, LATAM to evangelize a new agency business model among local teams• Ensured high-value transactions (~$400MM/year), and assumed responsibility for nurturing partnerships by achieving specific financial targets• Executed roadshows for clients with partners. Developed workshops, meetings, seminars, and management of communication and process workflows with all teams such as (example)• Responsible for the development and communication of global market information and sales collateral for divisional markets and products• Established company guidelines for compilation and streamlined formulation of deliverable materials• Shared updates, strategic guidelines, and best practices for clients and new business by promoting efficient ad products• Enhanced the company’s products and services by proposing new partnerships with key partners under the company’s strategic objectives• Commercialized products and services to clients under the global strategic objectives• Contributed to the development of the global activity of the group through in-depth knowledge of local social media markets and perfect knowledge of the local teams and the operations in the process• Boosted the commercialization of partners' products through the global network and following up on their activities• Pro-actively acted in both local and global new business pitches and RFPs (Sanofi, LVMH, Puma, Emirates, Hyundai, Kia, Telefonica, Epic Games…) by providing innovative social media strategic ideas to internal teams and clients. Provided special care for their brand health metrics and objectives

• Brokered target audience outreach for Adecco, Michelin, Nespresso• Determined successful digital campaigns by leveraging new tools of viral marketing and social media management• Aided clients in converging Business and Technology towards a common goal, the Digital Efficiency, to deploy a multi-channel sales solution of industrial products• Measured performance of on-going programs• Implemented new initiatives with regional employees, conducting in-dealership consulting on marketing and sales processes

Published articles about successful advertising campaigns on mobile applications and social networks.The aim of my blog was to communicate about the importance of the burgeoning Social Media ecosystem which represents business opportunities for both developers and advertisers.