I provide corporate communications and public relations services to companies of various sizes. After decades in my career working within marketing agencies then leading communication teams at a few emerging software companies, I created an independent consultancy. For some clients, I am their outsourced content creation writer. For others, I replace an expensive PR agency and provide media outreach and thought leadership initiatives. For a few, I am lucky to have the opportunity to execute all of their outward communication activities. Regardless, my approach is always the same – become a dedicated partner by gaining an acute understanding of a company's innovative technology, products, and services then develop a strategic communication plan to meet defined objectives. Client and work examples:Semtech - A semi-conductor company that has revolutionized the Internet of Things with its innovative LoRa technology. Research, interview and create customer case studies, white papers, blogs, infographics, byline articles, and press releases.Live911 - Powered by HigherGround - Launched industry-first streaming emergency call solution. developed logo, website, press releases, thought leadership webinars and articles, customer success stories, webinars, and videos. Ongoing media relations and lead generation support. Calavo - A global leader in quality produce. Conducted brand audit among consumers, media and internal stakeholders. Created new brand logo, voice, mission, vision, values, website, investor relations site, and brand evolution launch video.SADA - a premier cloud solutions provider specializing in technology consulting, IT services, application development and managed services. Interview and draft customer success stories. Coretex (acquired by EROAD, NZE: ERD) - Delivers compliance and fleet management solutions. Planned and executed product launches, press releases, media outreach, trade show promotions, thought leadership articles, blogs, customer video and written case studies. Univa Corporation (acquired by Altair, Nasdaq: ALTR) - Provider of software-defined infrastructure and workload orchestration solutions. Provided marketing strategy and tactical execution, including messaging, product launches, case studies, videos, collateral development and media relations.The Art Institute of California - Guest lecturer: Marketing (CM:3315) and Senior Practicum (CM:4405)Are you ready to uplift your company's image, messaging, content, and awareness? Send me a message and let's explore ways we can accomplish your goals.
Listed skills include Strategy, Marketing, Lead Generation, Integrated Marketing, and 39 others.