Enterprise Platform and Services company Since 2010, new privacy laws and competition for user data between device makers, browsers, apps have created “signal gaps” in the end-to-end tracking of the full customer purchase path. The tools we use to track analytics around the success of marketing / advertising campaigns, changes in industry, trends in the market, especially customer buying behavior have become noise, disconnected and error prone. The same platforms that provide the analytics are also the same platforms that provide the channels for marketing and advertising. In 2023, data quality is low and expensive and confidence in that data is a historic low. And the signal gap is getting worse and more expensive to manage. Cognetix solves this problem by transforming customer noise into a single clear channel that you own. How do we do it? Human Wisdom & Experience + Reach & Scale of AI + Proprietary Cognitive Data = New kind of customer model that will transform the enterprise.

The Everest^Decision as a Service Methodology helps companies make better decisions about their products, people and organizations. The Everest^DAAS service consists of three parts: A scientifically proven methodology for making better decisions, the Digital Advisor Network is a cohort of over 50 experts from every discipline (including Tech, UX, Product Design, People/Client/Organizational management, R&D, etc.) and a proprietary database of 1000+ projects (Consumer/B2B/B2E) across all industries, solution types and digital channels (web, mobile, in-store kiosk, eCommerce, social media, smart device and gaming. Climbing Mount Everest, considered one of the world's greatest human achievements requires meticulous planning and logistics, technical and domain experience and good decision making under complex and extreme circumstances. ~65% of Everest’ climbers succeed. ~35% fail. Developing new digital products, in contrast, ~94% of new digital products fail to meet their business goals while ~87% never launch.Product development is not like climbing Mount Everest...It’s actually harder.

Art of the Prompt is an multi-channel, content generation company for the AI era. Our workshops level-up digital teams and our podcasts bring the message of experts in the Era of AI to the masses.

Leading complex enterprise projects from concept to execution requires a unique collection of skills: Envisioning the opportunity/audience/market, defining the value vs. investment, plotting the roadmap to reach the goal, and lastly, building the team to get you there. - UX Lead for insurance industry leader on the re-write of a business-critical enterprise system. - SaaS Product Development and Marketing for Ambonare. - Lender services business case and new product definition at PayPal. - Organizational reconstruction planning and process re-engineering.- Consumer mobile payment system primary research

- Client Partner for PlantLife- Responsible for new client acquisition for mobile product development services.- Sold the largest single deal in company history $4.2m and grew ISIS/SoftCard account into - $14m in mobile design and development services over 2.5 years. - Managed executive relationships with C-level Softcard clients and partner relationships with Accenture and Gemalto.- Oversight for Softcard account including native consumer mobile payment applications developed on iOS, Android and WinPhone 8 utilizing machine to machine and machine to mobile technology.- Other client acquisitions included Dell, World Bank and Yellowbook.Certified IBM reseller for Worklight, Mobile Foundation and WebSphere Cast Iron.

Robosoft Technologies started in 1996 with Apple as our first customer. Working with such a demanding client early on helped us set a high bar for ourselves.Our strong partnership with Apple led to us being invited to participate at the launch of the iPhone Appstore in 2008: we were one of only 50 companies invited by Apple to work on its SDK. Since then, we have built over 1,500 apps on Web, Mobile, AR/VR, Messaging, Kiosks and other factors with millions of satisfied users.Robosoft is now a strong global company with a highly creative and capable team which understands all aspects of mobile and digital — strategy, design, development, testing, marketing and analytics.I lead business development for the Central and Mountain US regions.

- Led the sales, marketing and account teams for AVAI's mobile SaaS product. - Responsible for new client acquisition for mobile product development services.- Managed executive relationships with largest enterprise customer C3 Presents and Live Nation.

Responsible for new consulting sales and delivery.· Managed teams of technology and creative design experts.· Responsible for new client acquisition including Dell, Nestle, Central Market and HEB. · Services included digital strategy, web and mobile development, social media management and content services. · Averaged $4M in revenue year over year.

Responsible for product development and strategy for new customer technology platform and services. · Developed technology strategy, business model and new services for eBook conversion, SAAS-based marketing collateral tools. · Managed critical partnerships with technology vendors.· Lead sales of new technology services closing $1.5M USD deal in the first three months. - Implemented Pica9 marketing automation tools for Coffee Bean Inc.

My responsibilities included selling, defining and scoping critical business opportunities in the digital space.Responsible for driving sales of Accenture Interactive products and services. · Lead sales pursuits of Accenture digital products and services. · Member of the senior leadership team responsible for growing the Digital Services portfolio of clients, defining new services and solutions while leading execution of complex digital projects. · Practice leader for the OCP (Offshore Creative Production) service, driving cost out of creative services for P&G and Astra Zeneca.

Responsible  for  managing  new  product  development,  enterprise  technology  and  user  experience  for  Dell,  inc.  · Managed  teams  of  technology  and  use  experience  consultants  across  30+  projects  in  six  years.  · Responsible  for  Dell  Services,  Product  Group,  Support  and  IT  business  groups.  · Averaged  $4M  in  revenue  year  over  year.  · Sales  support  for  largest  accounts  in  Razorfish  Central  region  including  Dell  and  AT&T.· Program director for managed services including roadmapping, business case development and project oversight for all services technology platforms.· Product manager for Oracle case management and field services implementation, automating order-to-service sale channel and reducing Opex by 7% for managed deployment services for Dell. · Business process improvement project for end-to-end order management strategy, reducing call center inquires by 20% for consumer business segment.· Development of business model and pricing strategy for Dell Automated Deployment service. · Senior strategist for global services business plan including primary research and market segmentation. UX/Creative:· Client management for new product development, user experience and creative design for Dell Product Group. · Developed of enterprise-wide usability methodology for consumer sales platforms. · Developed of integration strategy and user experience design for Dell’s case management, knowledge sharing and agent tracking· AA.com: Lead the re-launch of AA.com; the world’s 2nd most popular transportation site, increasing daily sales from $2.1M to $2.7M through improved ecomm technology and optimized user experience.

Responsible for all user experience and creative design for New York office. · Built creative and user experience practice at Plural; propagating the discipline across all twelve Plural offices in the US.· Developed online marketing campaigns for financial industry leaders like DLJ, Laidlaw, Inc. and Merrill Lynch.· Launched international stock trading site, www.globeshare.com, the world’s first consumer international trading and currency exchange.· Created brand identity and advertising campaigns for Globeshare, Inc.· Responsible for the delivery of $3.5M in revenue