Brandon Janssen Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Strategized and coordinated all retail mall marketing promotional campaigns from inception to execution for Wilsons Leather (118 stores)Served as a key marketing advisor to Karl Lagerfeld Paris, Calvin Klein Performance, G.H. Bass, and DKNY’s North American mall marketing teams Lead reporting of weekly marketing metrics, holiday promotions, and digital media initiatives to VP of MarketingImplemented and trained cross-functional teams on innovative real-time pricing software used for time-sensitive sales and promotionsAssessed active promotional discounts to eliminate outdated offers, resulting in weekly revenue increaseLiaison between VP of Marketing and outside creative teams producing brochures, print collateral, and digital media assets

Minnetonka, Minnesota

Managed logistical staffing operations within Hubb (Event Management Software) for 1,000+ staffing shifts and event schedulesAnalyzed travel and accommodation itinerary activities for 500+ client members to meet real-time client expectationsReconciliation of a 7-figure event budget and vendor closeout

St. Cloud, Minnesota Area

Built long-term, trusting relationships with current client partnerships. Oversaw a portfolio of over 30 assigned customers to develop new business and actively seek new sales opportunities through marketing strategy. Industries Include; Commercial Construction, Manufacturing, Real Estate, Fundraising, Retail, Transportation, Commercial Real Estate, Golf Clubs, and Software. ACHIEVEMENTS/TASKSExceeded projection of sales goals by $11K to reach over $160K in managed gross company income for Q4, 2018Identified key client business opportunities through the rediscovery marketing goals, presenting new marketing strategies, and delivering new lead generation funnels through digital marketing platformsLed the development and implementation of custom advertising campaigns to effectively communicate client products and services through Facebook Ad Manager, Google Ads, Google My Business optimization, email marketing, brand reputation management, and creative digital content ideationDrove additional sales through the client set-up process, the recommendation of innovative ideas and updated services, and by reconnecting with underserved or neglected partnerships

St. Cloud, Minnesota Area

Responsible for the day-to-day management and smooth operation of various digital projects, including site launches, digital tools, web applications, and advertising campaigns.ACHIEVEMENTS/TASKSPlanned and managed all digital marketing, including social media management of all major social platforms, website SEO/SEM, and paid advertising campaigns for a portfolio of 15-18 clientsAnalyzed, measured and reported analytic performance of all digital marketing campaigns against client KPI'sCollaborated with internal teams to update websites and create landing pages to optimize ad performance, user experience, and ROIProactively searched for opportunities to strengthen communication between stakeholders, improve processes, and finesse workflow

Edina, Minnesota

Responsible for the coordination of daily ongoing visual maintenance, weekly merchandise processing, and dozens of detailed store campaign set-ups.ACHIEVEMENTS/TASKSCoached full-time and part-time visual sales members to implement and maintain store updates within corporate standards and under budgetEngaged with customers, offering solution based product recommendations, and shared promotions as a brand ambassadorGuided the sales floor in partnership with Managers to balance multiple priorities, and used good judgment to manage time and efficiencies

1740 Monrovia Ave

Managed and organized events to make an impact on a youth-focused target audience. Ensured events were successful and cost-effective, paying attention to budget and time constraints. These efforts were imperative to maintaining a pulse of a rapidly evolving brand and trend cycle. ACHIEVEMENTS/TASKSOversaw, organized and executed 30+ world-class grassroots marketing events throughout North America and provided a marketing benchmark to global grassroots event marketing teams annuallyCommunicated and implemented digital PR campaigns to extend the reach and impact of physical events through brand social media platforms and traditional industry media sources, producing millions of impressions and hundreds of thousands of video viewsBuilt and maintained industry partnerships to cross-promote events and grow digital platforms. Increased Instagram following from 3K -10K in six months

St. Cloud, Minnesota Area

Utilized diverse knowledge and understanding of sales and marketing to boost revenues and develop the business. Motivated personnel to perform according to their maximum capacity, and exceed customers expectations. ACHIEVEMENTS/TASKSManaged operations of the retail store from inventory, training employees, and the purchasing of retail goods Analyzed sales performance, customer experience, and provided mentoring to an award-winning teamCoached staff to meet sales goals and provide unmatched customer service, receiving "Midwest Retailer of The Year 2011" from Transworld Magazine