Street Food District is a market leader in the restaurant and street food industry in Scandinavia. As CCO, I was responsible for marketing, commercial development, PR, public affairs, and sales efforts across four food markets (Reffen, Broens Gadekøkken, Storms Pakhus and Seaside Toldboden). SFD successfully owns and operates these food markets in Denmark with approx. 2 million yearly guests. We enjoyed media coverage from A-list media spanning from The Guardian, New York Times, ZDF, Le Parisien, Monocle, ELLE, and many more. Reffen and Broens Gadekøkken is recognized as major cultural attractions in Copenhagen.Key learnings: - C-level leadership including board management- P&L management including budgeting and forecasting - Top-level public affairs management - BTB-business growth strategies - PR management including media appearances Important wins: - Double digit percentual topline growth two years in a row fueled by BTC-marketing- Succesful launch of new BTB business areas- Development of a high performing team through trust and inspiration

Wonderful Copenhagen is the official tourism organization of the Greater Copenhagen Area with approx 90 employees. WoCo manages the tourism development in the city through marketing and business development and is a hub for insights and innovation. WoCo is partly private and public funded. As Head of Digital Marketing I lead a team of approx. 12 people whom formed an in-house creative content marketing / digital development team. My role was both a team lead and advisor to the C-level team on various company-wide development challenges. The roadmap for the development of the brand DNA of Copenhagen driven by PR and marketing was one of the major responsibilities of the team. The team handled global BTC digital marketing with both organic and paid efforts through @visitcopenhagen on Instagram, Facebook, YouTube, Twitter, Weibo, WeChat and web (visitcopenhagen.com/dk). We oversaw marketing partnerships with major airlines such as SAS, Air India, Norwegian, and other transportation / travel partners and public sector stakeholders. The team activities also involves big-scale influencer marketing efforts and content production for global campaigns.Key learnings:- Airline development and tourism growth strategies- Destination marketing best-practice i thought leadership- Brand development and storytelling- International SoMe / digital marketingImportant wins:- 5 years of continuous growth of international bednights in Copenhagen- Copenhagen as No. 1 City in Lonely Planet Best in Travel 2019- Execution of important strategic partnership with e.g. Facebook, AirBnb and Reb Bull

In my second role at TV 2, I spearhead new digital project X initiatives, particularly in the field of 2nd screen strategy and development, interactive TV, program extensions, mobile and gamification. I worked as a digital product executive in a new digital management team reporting to the Chief Digital Officer. We ensured strategy, development and digital governance across all platforms in the digital ecosystem.

Working at TV 2, I manage strategy, concept and product development of digital content/marketing and ad-tech tools. I oversee the development of 2nd screen web platforms for sports and native apps for entertainment and fiction formats. The digital products are based on commercial strategy and user insights. My work consists of three elements: 1. Digital Transformation- utilizing TV-rights and formats in new digital ways- transforming viewer experience from passive to active through interactivity- boosting digital engagement through involvement2. Content and Platform- producing 2nd screen quizzes, augmented reality apps and casual games- direct and seamless link between TV and 2nd screen- crowd sourced contentmarketing campaigns3. Commercial- new offerings and digital products to advertisers- creative and commercial partnerships with brands like; L'Oreal, Ford, Gjensidige, and Santander

At GearWorks, I have handled digital projects for clients such as DR Ramasjang, TV2, TV2 Zulu, MovieStarPlanet and University of Aarhus. Working on digital productions at GearWorks, I have three responsibilities: 1. Biz development- pitches and presentations- client and partner meetings- identifying new markets and partnerships- contracts and negotiations2. Concept development- goals, objectives and strategy- writing of strategy and concepts- research: market & user insights- digital strategy: device & platform 3. Production management- production planning and pipeline- team management, SCRUM- client communications

Working in a project position as a strategic planner at fireball, I conducted trend- and user studies for large corporations in the FMCG market. I developed social media strategy and managed communities online. Further, I assisted with copy writing for print, web and outdoor. Clients included: Toms Gruppen, Scandinavian Tobacco Group, Danske Bank and BabySam.

As the assistant of the Danish Attaché of Culture and Communications, I fundraised, project managed and launched PR campaigns about cultural events in New York City. I was the coordinator of the Nordic Invasion during the comic book and cartoon fair MOCCA, as well as assisting in organizing the schedule and visiting program of 14 Members of the Danish Parliament.

While studying at the University of Copenhagen, I arranged and conducted tours, workshops and educational initiatives for visitors to the Danish National Gallery.

While attending Media Studies at University of Copenhagen, I worked distributing and marketing Danish films at international film festivals. This meant planning logistics, arranging events, and distributing PR materials. I also assisted in strategy work and seminars on theatre distribution and marketing of feature films.