- Led the strategic development of the UNITY brand, encompassing marketing and communication strategies.- Spearheaded customer acquisition efforts and optimized marketing investments to drive growth.- Ensured alignment between brand objectives and market demands, utilizing data-driven decision-making.

- Directed marketing activities across the Nordic region, focusing on brand and performance marketing strategies.- Strengthened brand presence through both offline and digital media, including social media and Google Search ads.- Managed stakeholder relationships and executed campaigns across multiple countries, overseeing budget allocation and marketing investments.- Led website strategy and e-commerce initiatives to enhance performance and user experience.

- Coordinated marketing campaigns across all countries, managing relationships between marketing agencies and country managers.- Focused on optimizing online marketing efforts to improve performance and ROI.- Developed and implemented a commercial strategy for the company’s Nordic website, overseeing the creation of a new site.

- Developed and optimized online marketing campaigns across multiple markets, using customer journey analysis and performance attribution models.- Managed advertising channels, including Google AdWords, Facebook, Bing, and YouTube, to maximize Bownty’s reach and conversion rates.

- Specialized in SEM, including Google AdWords and Analytics, managing customized campaigns for global clients.- Conducted detailed brand research and strategic planning to ensure fast and accurate achievement of client goals.

- Developed cost-saving models and managed procurement systems to optimize municipal expenditures.- Provided strategic support to the Finance Department, delivering budgetary analyses and recommendations for process improvements.

- Coordinated with business unit managers to create comprehensive service potential analyses.- Collaborated with senior managers to oversee country service budgets and implementation strategies.

- Led the organization and coordinated communication with local media.- Developed and implemented campaign strategies while maintaining strong relationships with the national Liberal Party.

- Assessed job applications, facilitated candidate selection, and managed the Nykredit A/S jobsite.

- Sold banking and insurance products, advising clients on financial and insurance matters.