Digital Kontaktchef- Digitalt online marketing bureau (start up) med 10 ansatteHovedarbejdsopgaver- Konkretisere kundernes potentialer for øget synlighed, trafik og konverteringer gennem: • Web-analyser (Google Analytics)• SoMe-, content- og engagement analyser af kunderens online tilstedeværelse og - markedsføring • Digital strategi-udvikling (digital eksekvering af virksomhedens overordnede strategi) • Udvikling af Content marketing strategier (kernefortælling, konceptudvikling, eksekvering/kanalvalg) Resultater• Analyse af Bank Branchens Digitale disruption drivere (Sydbank) • Analyse af digitaliserings-potentialet i El-branchen (Sydfyns elforsyning)• Web analyse for Skovdal Nordic , Ceramic Speed (Google Analytics)• Fase-model for SEF’s fremtidige digitale tilstedeværelse • Online marketing planer /content marketing strategier: Ceramic Speed, Seiko, FUC • Kunderejseanalyser, SoMe-kanalmix, content marketing planer for Egypt Tour+ • Web-design udvikling, Web-test, Pre- E-commerce platform udvikling • Turisme udvikling i spændningsfeltet mellem Erhvervsturisme og pleasure (Wonderfull Copenhagen)

Background: Tea can be one of the most profitable Categories . Pickwick used to be the marketleader but was suffering from lack of focus and investments in driving the category. Together with engaged colleagues we managed to change the situation and regain the marketleadership in all segments.Organization level: • Responsible for the tea category - Ref. CEOMain tasks• Category Management: intensive analysis: Nielsen, GFK, Catman solution and campaign performance • Marketing Management: • Brand strategy: Re-positioning of the Pickwick brand (based on consumer studies)• Assortment optimization: Focus on ROS, ROI and WD – Delisting of non profitable SKU’s and NPD funnel • Revitalization of Pickwick: Communication: TVC production + media plan - 20 weeks on air • Concept testing -> resulting in launch of: Organic range of 4 teas (Chai's) and Camomile + 3 black teasResults• Repositioning af Pickwick - New TV commercial, new organic tea assortment and digital activation • Digital and outbound marketing improving image and value dimensions and driving consideration • Overall Market leader with a +3% MA growth in one year• Market leader i all segments • Outperforming the total market with an index of 110 - total market in index 96

I established and headed the Danish Shopper Marketing team of 2 marketers with the responsibility of seeking market leadership in Shopper- Trade and In-store Marketing. The management responsibility included defining af• The category & shopper vision & mission, • Department working processes• Team recruitment, skills definition, development and coacting• Development of an Internal sales/marketing campaign calendar - project management tool• Leading the top to top meeting with top 5 Danish retailers • Prioritize the score op the sales meeting together with the National sales manager• Report to National Sales Director Shopper marketing deliveries• Shopper insights - (Decision tree,category build up, optimal in-store activation (perfect store))• Shopper research, Nielsen, GFk and Catman solution to generate deep Shopper insights• Build 1:1 Shop with segmented coffee department & best practice in-store solutions.• Development and execution of customized shopper, trade and in-store activation plans 4 brands• Responsible for the development activation of all NPD's and POS-material• Key account management and sales consultant presentations and training• In-store pos material across 4 brands - generic, campaign and new launches Results • Activation lifts Senseo out of stagnation, ensures Café Noir growth in the supermarkets, provides Pickwick with fair share of the discount sales and makes Merrild the market leader in 2012.• Development of the first Coffee/tea Category Project - In-store design and testes • Best in class: Retail rates Merrild as their preferred supplier within Shopper Marketing Insight and Execution (Source: Factum).• Merrild were assigned as Category Captains across all retailers

• Nordic Brand Manager NEUTRAL (DK,N,S) - International lead on the NEUTRAL Brand• AOP plans (Brand Planer, P&L) - activationplans• Marketing mangement with category responsibilities: Face Care, Personal Care, Baby Care, Household• Concept development: Product, Packaging Design, Communication, Digital strategi • Media production (TV, radio, print, digital) and media plans TV, Internet, Print, Radio, PR, CRM • International Coreline responsibility: DK, S, N, NL, B • Trade marketing plan per retailer chain• Salgs support and sales presentations: KAM, sales force, sales meetings, Retailer Results• Building the Allergy and Environmental friendly position for Neutral • Household market leader - moving it from # 4 to # 1 • Repositioning of Neutral personal care - number one and top 3 positions in Deo, Shampoo and shower• Launch of Neutral Face Care - Face Wash, Tonic, Face creme and Wipes • Nordic growth across DK, S, N and ICL - based on same communication and activation platform• International NPD and communication-lead • Reformulation personal care assortment to gain triple Astma Allergy Association label (DK, S; N) and environmental label the Swan • Launch of Neutral Baby • All in all contribution to a 73,5% Total Turnover increase in NEUTRAL NSV

Marketing manager PASTELLA• Relaunching Pastella with PASTA GRANDE, Whole Grain pasta• Assortment filter Pastella brand - retailer brand - private label (secure brand differentiation) • Lead on SKU rationalization : decrease complexity, increase bottom line and invest in Brand Building• Repositioning af Pastella as pasta expert: PASTA GRANDE, Pastella Whole Grain pasta• People Management of product developer in Pasta • Part of the Management Team

International Brand Manager (D, DK, N, S, NZ, AUS) • Strategic marketing responsible for the development of new Castello positioning• Lead on consumer analysis in Denmark, Sweden and Germany, In-store studies and retailer talks used as platform for the supporting marketing - and sales activation. • Development and execution of the new Castello Umbrella design • Internally lead on optimization and rationalization the material use for the range, a project that lead to a 135.000 euro decrease in production cost. • I developed the Brand Plan and NPD funnel for 3-5 years. • I was a leader of the Strategic development group (CMA, CPO, CDO).

Contact Manager: GREY Promotion: Trade/- Instore marketing bureau• New Bizz (skaber både B2B og B2C kunder) • Branche analyser som udgangspunkt for New Bizz tilag • Shopper og tradeanalyser ift. performance på konkurrenceparamterene og marketing mix • Kundeansvar (Analyser, Strategisk sparing, projektledelse, budgetter, faktuering)• Kreativ projektledelse (kreative teams ) briefing til godkendelse af oplæg • Budgetansvarlig: indhentning af tilbud på produktion, trykkerier, mediebureauer, sampling, events, mm• Del af ledergruppe - forretningsudvikling • Resultater: Personlig faktureringsgrad på 89%• Ref: MATAS, Carlsberg, ARLA, Blumøller, Pressalit, Elfor Elsparefonden, KEW, Aretic, Whiskat, Fiskars