Bjarne Rugelsjoen is founder of BlueJam Inc and TeamUp2. He is a specialist in strategy development and execution and has a passion for involving and engaging people in making strategy happen. During the last 20+ years, Bjarne has built wide industry experience in implementation of strategy from more than 400 projects working with 140 organisations to define, clarify, operationalise, plan, communicate, manage and engage people around strategy in financial services, energy, life sciences, public sector, retail, logistics, and telecommunications. He has managed and facilitated numerous strategy execution processes from CEO level, through all organisational levels, in UK, Europe, US, Middle East and Asia. He is regularly used as a sparring partner for sr executives and strategy & planning specialists on how to successfully implement a business strategy. Client examples include: BMW, Cisco, Nokia, Panasonic, State Street IFS, Friends Provident, Quintiles, Solvay, Syngenta, Bord Gais, Elcoteq, Luxfer, Old Mutual Skandia, Red Cross, Sparebank 1, Gjensidige, DnB NOR, Telenor, and NHD. e-mail: bjarne@bluejam.iomobile: +47 95 26 05 29SpecialtiesSTRATEGY EXECUTION: clarifying where to compete and how to win, making strategic choices, setting clear direction, prioritisation, building organisational alignment, making strategy happen through values, culture, leadership, communicating strategy, managing and following up strategy, managing by theme, managing strategic alliances.