With years of dedicated experience in international B2B business development, I specialize in assisting 'SMV' companies to structure and effectively execute their go-to-market strategies for B2B products.Often, I see teams focus intensely on solutions while neglecting structured market understanding, customer needs, and competitive analysis, which can lead to less-than-optimal product success.To address these challenges, I developed the R2M method, a go-to-market model incorporating eight perspectives including product, market, customers, and competitors. This method ensures rapid and effective learning through an iterative project model. R2M is based on the latest knowledge and best practices in effective go-to-market strategy development and execution, detailed in a continuously improving 'Handbook' with various tools and templates to streamline the practical work. My role extends beyond advising; I can actively engage as a project leader and coach, and at the same time train client teams on how a structured go-to-market approach maximizes value.Contact me to learn more about how the R2M approach can help you achieve greater success.Mobil: +45 40622666