85SIXTY unites brilliant minds with ambitious brands to craft digital strategies that dominate their category. From omnichannel digital marketing to standout brand experiences to flagship digital platforms; 85SIXTY is driving growth for its client partners across disciplines. Our customers are early stage brands to mid market companies to enterprise multi-brand portfolios with global needs.Our GTM partners include: Adobe, Shopify, Google, META, TikTok, Klaviyo, Ascent360, Sanity CMS and more.

SDSI is a Non Profit focused on the Sport and Active Lifestyle industries. Working with Executive Chairman and NBA great Bill Walton, our 100 company membership represents the “Southern California Lifestyle” and includes leading sports and technology brands, Nutrition and Yoga, Surf, Skate, Cycling, Golf and Retail, as well as some of San Diego’s best Service Companies. We focus on relevant and actionable C-level content that benefits our member companies. SDSI’s award winning Springboard program features a 20 week Mentoring curriculum whose graduates have raised $49 Million and have a 89% success record. For more info go to SDsportinnovators.org

Current advisor for the new San Diego-based GROTTO Climbing & Yoga facilities across San Diego region.

View my profile: https://yec.co/members/profile/BJ-Cook-CEO-Cofounder-Digital-Operative-Digital-Operative-Inc/955aea67-2ce4-4f66-a221-3e28f64e9a78

Coffee Cargo is a subscription-based service for sourcing and delivering small-batch coffee roasters using single serve coffee (k-cups).The business launched Holiday 2014.

Life is an adventure and I've found taking smart risks in business has become my mantra.I am a hybrid, cross-functional leader; covering customer experience, digital marketing and technology. My entrepreneurial drive combined with a "make it happen"​ attitude offers organizations I work with the "hands on"​, progressive leadership they need to meet & exceed their goals.Being persistent, never afraid of failing and results-driven, I've built my career around being able to:> Drive Digital Transformation Strategies> Develop and Engage Customer Communities> Mentor and grow stellar teams> Deliver cause marketing campaigns> Driving Growth and RevenuesThrough my career, my entrepreneurial path has enabled me to partake in the following areas:Digital Marketing Strategy & PlanningChannel Execution & Optimization (SEO, PPC, Email, Social, Paid Media)Web Technologies & Platforms (CMS, Ecommerce, Blog, SMS)Analytics, Measurement & ReportingOnline Community-based StrategiesLeadership & MentoringStartup Environments (sales, marketing, operations)Digital Commerce (ecommerce)Aside from my previous experience, my passion involves me in the following:Judge, Webby AwardsWriter, SearchEngineGuide.comFounding Goorus for Gooruze.comCouncil for Razoo.comConsultant, The Road FilmVP, Marketing for Eleho.orgFounder, DADSareRad.comPast Positions That Led Me Here:SEO Specialist - Gate1TravelUX/UI Designer - Gate1TravelOnline Content Writer - Xplore CommunicationsSEO Consultant - JasonHunterDesignWeb Designer focused on web standards - LaundryMediaPackage Designer - Rock TennScreenprinterPublished poet and writerSpecialties: ecommerce, digital marketing, strategy, search engine optimization, paid search, SEO, paid media, product marketing, email marketing, social media marketing, agency operations, Facebook, market research, business development, usability, conversational marketing, entrepreneurship, startups, mobile marketing, customer experience, UX

Eleho is a young non-profit organization that is striving to bring change to the world through action-oriented campaigns, web-based community networking and generation bridging. Our first project is The Road, a film that is going to bring the atrocities that are happening in Burma to the eyes of the world. Learn more about this film at www.eleho.org

As one of the original team members, I was responsible for starting up many areas of the organization and balancing the ongoing needs/priorities of the CEO including the following:HR - Prospecting, Organizational Structuring, HiringStrategy - Go-to-Market PlanningProduct - Development and roadmappingMarketing - Planning, Strategy, Execution, Management, ReportingSales - Strategy, Prospecting, Pipeline management (ex/ Zappos, Intuit)Business Development - Strategy, Prospecting, Demos, Deal alignmentLeadership - Driving Innovation, Emerging Trends, Mentoring, Speaking Engagements

A true entrepreneurial role that encompasses the three aspects that create the foundation for any business growth: sales, marketing and business development.>Created new revenue streams through professional services, partnerships and marketing that resulted in 340% increase and #7 Fastest Growing Privately Held Company in San Diego.>Directed Sales Cycle: Closed top two accounts in history of company as well as $1M in revenue for 2007 between new accounts and retainers.>Emerging Platforms - Lead client innovation in the areas of new media technologies, platforms and networks (video, identity 2.0, widgets, mobile, social networks, web 2.0)>Leveraged Triple Bottom line methodology to introduce clients to new ways of marketing their products/services>Prospected, Hired and Mentored team members across multiple departments from Marketing to Development*My favorite moment was helping to get The Road Film onto CNN. See Dustin Kinney here - http://youtube.com/watch?v=rm02oXDkXc4

Creating strategies for startup, B2B, B2C businesses using web 2.0 technologies to ensure their audience can be reached at every point in the day through multiple communication channels that are then measured using defined metrics. I'm able to create messages to start conversations with consumers that are then developed into relationships and keep them engaged and loyal to the client's brand. I'm also involved in identifying emerging channels that can be leveraged to create additional revenue streams for our clients and dt.Other:>Creating framework for marketing strategy using search, email, analytics, social media, market research, user behaviors, predictive modeling and competitive data>Leverage strategic planning for current/new clients

I created and founded Fluxx as a new beach volleyball clothing line in 2004. I sponsored 6 of the top women's beach volleyball athletes in San Diego, CA, who competed on the AVP tour. Fluxx will emerge again in 2007 as a global brand for divisions including volleyball, surfing, skating, snowboarding and golf.http://www.fluxxlife.com/

I managed and built the Search Marketing Group (SMG). I handled the following duties within this role:>Internal/Client-Side Search Evangelist & Educator>Internal Search Marketing processes and documentation development>Created new services: Link Development, Blog Optimization, Shopping Feed Marketing>Prospecting, Interviewing, Hiring, Managing Employees>Account Strategy for Search/Viral/Media Buying>Emerging Trends in Search (blogs, pay per call, mobile)>Created 1st company blog for internal education [http://blog.interactivate.com/]Clients serviced: Sunkist, California Avocado, HASS, William Lyon Homes, John Laing Homes, DMB Inc, DMB Realty, Verrado, Shea Homes, Pinehills, Merry Maids, Hilo Hattie, Jenny Craig, Innovex, Yan Can Cook, Silverleaf, California Pacific Homes, Centex Homes, DC Ranch, Ladera Ranch, Kapalua, Kukui'ula, LPL Financial, Nantuck Island Resorts, Playa Vista, Ready Pac, Taylor Woodrow Homes, Lewis Communities, Westfield Shopping, UTC Mall

Discussed the Website Design Process

Responsible for the following:Site UsabilityWebsite DesignWebsite Programming - Javascript, XHTML/CSS, ASP, FlashSearch Engine Optimization SpecialistI had 3 big achievments in this position:1. Revenue Increased vastly - SEO gave us organic positioning for every combination of "location + vacation, travel, tour"2. Redesign - I did industry analysis and site usability studies to redesign the site which was fully W3c compliant and built out in XHTML/CSS.3. Usability - I developed/designed the icon set for the reservation system based on Windows style icons and color palette.