Brad Duncan, Mba Email & Phone Number

Wichita, KS, US

Wichita, Kansas, US

Seattle, WA, US

• Manage a $6.5M marketing / DMM budget across all Fire Tablet (B2C), new product launches for the core tier, and advertising for in-market devices across the entire product portfolio.
• Part of a 3-person team responsible for marketing the entire Fire Tablet portfolio ($360M) across the U.S. and Canada markets.
• Create and implement launch plan strategies and set up advertising for in-market products.
• Monitor the voice of customers, research and analyze marketing results, build strategic partnerships, and oversee all marketing channels including social, owned and operated, public relations, and in-house ads for new.
• Work with Product Development on product features, with Legal to reduce risk in copy, and with Sales to develop promotions forecasts and mix rates.
• Partner with Product Engineering for technical questions, Customer Insights for customer research, and Brand Strategy for naming and creative guidelines.

Seattle, WA, US

• Established a new innovation tier for Kindle, launched Kindle Scribe, and rebranded the portfolio to refresh the entire product line.
• Part of a 5-person team responsible for marketing the entire Fire Tablet portfolio across the U.S., Canada, Mexico, Japan, Italy, France, Germany, United Kingdom, and Australia markets.
• Served as the Worldwide Lead for go-to-market strategy and individually led the strategy and implementation of the product launch for the U.S.
• Part of the team that helped create and implement 3- and 5-year product roadmaps.
• Coordinated launch strategies by collaborating with 18 different internal teams including Product Development, Finance, Sales, Branding, and more.
• Negotiated third-party partnerships with companies including Microsoft for product features and marketing; production companies for photo and video shoots; Spotify, Facebook/Instagram, Twitter, NY Times, Oprah, Howard.

Seattle, WA, US

• Led and executed the onsite digital go-to-market strategy across the Kindle product line.
• Managed 7 products within the portfolio in U.S., Canada, and Mexico including the launch of the new Kindle Paperwhite, a core tier product that generates majority of the revenue.
• Oversaw all owned and operated traffic channels to increase conversions.
• Created and executed testing road maps for onsite traffic.
• Analyzed traffic data through all channels to create playbooks for marquee events and total price reduction events.
• Created launch strategies and built out detail pages for new product launches.

Arlington, VA, US

• Supervised and mentored a 4-person team responsible for lead generation and content marketing.
• Managed a portfolio of 36 digital products and 4 training programs across 737, 787, 777x, and proprietary aircraft.
• Directly supervised a Product Marketing Analyst, Content Marketing Specialist, Brand Manager, and Customer Engagement Specialist.
• Directed go-to-market campaigns for Boeing Global Services’ (BGS) Digital Services and Pilot Training services across domestic and international marketplaces.Key Accomplishments
• Created 56 successful leads in the sales pipeline and 3 flip campaigns
• Helped onboard and train 130 sales and marketing employees for the Commercial Aviation division.

Arlington, VA, US

• Managed the discretionary budget for Navy, USMC, Army, Air Force, and Special Ops verticals.
• Analyzed and forecast future business for 3- and 5-year roadmaps.
• Worked cross-functionally with Finance and Sales to analyze the health of the pipeline and explore investment opportunities to expand into new markets.Key Accomplishments
• Managed $70 million in discretionary investments for 80+ defense products and services (foreign and domestic).
• Created a review process and strategy for future investment cycles, which generated a positive ROI on 130 projects.
• Worked cross-functionally with Engineering, Business Development, and Finance to rewrite the 2018 investment tool macro, successfully reducing errors by 10%.

Arlington, VA, US

• Negotiated U.S. Government, foreign military, and commercial contracts across multiple Boeing defense products and services with 100% compliance on all regulations.
• Procured from 5 of Boeing's top 20 OEM suppliers, leveraging relationship skills and cross-functional teams to negotiate.Key Accomplishment
• Successfully negotiated with an OEM supplier to gain a more favorable deal for the customer, saving over $42M and setting the bar for future negotiations.

Arlington, VA, US

Handled government contracts as well as foreign military contracts for our spares department, handling large volumes of parts, learning public policy and negotiation skills, as well as understanding contract law and meeting or exceeding all my negotiation targets with a 99% on-time delivery rating.

Arlington, VA, US

Supply chain management with a completed summer project and training on corporate acquisition policy and negotiations

Master Of Business Administration (M.B.A.), Marketing

Bsba, Marketing