Bjorn Eriksson Email & Phone Number

San Francisco, CA, US

Performance Star is an outsourced advanced R&D company developing AI solutions for global manufacturing clients. I joined as an individual contributor and now lead a portfolio of AI, ML, and AR projects.

We are developing a small portfolio of cool products. More later.

San Francisco, US

Blue Steel Advisory provides interim management and advisory services for CEOs and CMOs. We provide interim leadership and increase marketing ROI through unique methods for creating compelling brands, crisp messaging, go-to-market strategies, and marketing governance.

Salt Lake City, Utah, US

Head of Marketing / Chief Marketing Officer. Managed global 140-person marketing function for Learning Management System company Instructure (NYSE: INST), and its brand portfolio: Canvas, Bridge, Practice, Gauge, ARC. All functions including corporate marketing, field marketing (digital and events), product marketing, sales development, creative, brand.

San Francisco, CA, US

Owned all marketing strategy and execution for Enterprise SaaS Recruitment Software startup SmartRecruiters. Was hired to accelerate the entry into the enterprise segment by driving brand strength and building demand generation capabilities.* Clarified and deepened brand. Articulated “You Are Who You Hire” tagline.* Increased pipe generation 3x in six.

Sunnyvale, CA, US

Lynda.com was acquired by LinkedIn in May 2015, and now operates as LinkedIn Learning. Owned all aspects of product marketing for Lynda.com and LinkedIn Learning's Enterprise business. Was hired to build the product marketing function for the enterprise business unit from scratch across the enterprise, corporate, education, and government segments. * In.

Evolv was awarded Fast Company’s top-10 most innovative big data companies in the world. It was acquired by Cornerstone OnDemand (NASDAQ: CSOD) in November 2014.Started product marketing from scratch for Evolv and its Big Data Predictive Analytics platform. Key results during the four months before acquisition: * Redefined target buyer and user personas to.

Austin, Texas, US

Owned strategy and end-to-end go-to-marketing for Oracle’s managed cloud application offerings. Analyzed opportunity landscape to find growth drivers, designed service offering, lead service creation, and lead sales process for first few new deals. Managed extensive cross-functional teams across multiple engineering, product, and sales teams. Area of.

South San Francisco, California, US

Owned thought leadership marketing, and value-based selling: created the strategic narrative of how business value is created for customers through cloud-based delivery of Business Execution Software (HR, Talent, Recruiting, Collaboration, and Learning suites), and owned SuccessFactors business case tools and process.* Accelerated sales cycles by coaching.

Santa Clara, CA, US

End-to-end general management responsibility for $200M business with key PC Manufacturers. Responsible for market share and gross margin in target markets.* Captured 30% share with NVIDIA’s first entry into the 18M unit Intel Consumer Chipset market.* Established new market segment and changed market logic by introducing new product, “GeForce 9400M” with.

Paris, France, FR

Consulted on more than 20 projects. Responsible for independent sub-projects with CFOs and business unit heads. Selected among 30 peers to mentor recent hires in strategy consulting methods and assist in managing the group.

Master Of Business Administration - Mba, Management, Marketing, Strategy

Msc, Applied Physics & Electrical Engineering