Performance Star is an outsourced advanced R&D company developing AI solutions for global manufacturing clients. I joined as an individual contributor and now lead a portfolio of AI, ML, and AR projects.

We are developing a small portfolio of cool products. More later.

Blue Steel Advisory provides interim management and advisory services for CEOs and CMOs. We provide interim leadership and increase marketing ROI through unique methods for creating compelling brands, crisp messaging, go-to-market strategies, and marketing governance.

Head of Marketing / Chief Marketing Officer. Managed global 140-person marketing function for Learning Management System company Instructure (NYSE: INST), and its brand portfolio: Canvas, Bridge, Practice, Gauge, ARC. All functions including corporate marketing, field marketing (digital and events), product marketing, sales development, creative, brand, etc. Was hired to accelerate entry into the corporate segment and to re-kindle progress in the education segment.

Owned all marketing strategy and execution for Enterprise SaaS Recruitment Software startup SmartRecruiters. Was hired to accelerate the entry into the enterprise segment by driving brand strength and building demand generation capabilities.* Clarified and deepened brand. Articulated “You Are Who You Hire” tagline.* Increased pipe generation 3x in six months (Q4 2016 to Q2 2017) through Account-Based Marketing campaigns across demand generation and sales development. * Grew customer conference Hiring Success by more than 3x attendees and 3x content compared to prior year. Hiring Success ’17 was rated a top-10 recruitment conference by TalentWunder.

Lynda.com was acquired by LinkedIn in May 2015, and now operates as LinkedIn Learning. Owned all aspects of product marketing for Lynda.com and LinkedIn Learning's Enterprise business. Was hired to build the product marketing function for the enterprise business unit from scratch across the enterprise, corporate, education, and government segments. * In first three months, launched Lynda’s first pitch deck and content-focused collateral: 7 segment-specific pitches across enterprise, corporate, education, and government, as well as 14 content marketing packs.* Drove Market and Product Validation to define LinkedIn Learning - LinkedIn’s new flagship learning product. Met with 30 enterprise L&D leaders over three months to get feedback on product concepts. * Launched self-serve purchasing flow for SMB and Team markets. * Implemented new product release and launch process across three product teams to support continuous releases.

Evolv was awarded Fast Company’s top-10 most innovative big data companies in the world. It was acquired by Cornerstone OnDemand (NASDAQ: CSOD) in November 2014.Started product marketing from scratch for Evolv and its Big Data Predictive Analytics platform. Key results during the four months before acquisition: * Redefined target buyer and user personas to improve demo and product workflows.* Generated 9 industry-specific, and 9 product/user-centric whitepapers to support messaging.* Retained at-risk customers by creating new product implementation process.

Owned strategy and end-to-end go-to-marketing for Oracle’s managed cloud application offerings. Analyzed opportunity landscape to find growth drivers, designed service offering, lead service creation, and lead sales process for first few new deals. Managed extensive cross-functional teams across multiple engineering, product, and sales teams. Area of responsibility: Oracle’s Managed Cloud application portfolio comprising hundreds of applications including Oracle eBusiness Suite, PeopleSoft, Siebel, and JD Edwards.

Owned thought leadership marketing, and value-based selling: created the strategic narrative of how business value is created for customers through cloud-based delivery of Business Execution Software (HR, Talent, Recruiting, Collaboration, and Learning suites), and owned SuccessFactors business case tools and process.* Accelerated sales cycles by coaching ~200 VPs of HR annually on how to connect a SuccessFactors implementation to business strategy and financial value.* Increased gross margins by 4% through a suite of world-class on-line sales tools and methods for Business Cases, Up-selling, and Total Cost of Ownership analysis.* Developed multiple whitepapers on strategic alignment between talent suites and corporate strategy, SF ROX – the stock index for SuccessFactors’ customers, and business value of cloud computing.

End-to-end general management responsibility for $200M business with key PC Manufacturers. Responsible for market share and gross margin in target markets.* Captured 30% share with NVIDIA’s first entry into the 18M unit Intel Consumer Chipset market.* Established new market segment and changed market logic by introducing new product, “GeForce 9400M” with 5x higher performance at 2x higher price.* Won first design with radical new small-and-powerful PC platform “ION”. Key contributor to product strategy, design win, and customer support and launch. Generated 400 favorable reviews in 30 countries. A key analyst wrote “may be one of the best desktop computers ever created”. * Led 10+ go-to-market campaigns - mobilized global teams across NVIDIA, OEM’s marketing organizations and local agencies.

Consulted on more than 20 projects. Responsible for independent sub-projects with CFOs and business unit heads. Selected among 30 peers to mentor recent hires in strategy consulting methods and assist in managing the group.