William Harrington Email & Phone Number

Pasadena, Tx, Us

Shelton, Connecticut, Us

Managing marketing and advertising activities for this agricultural manufacturer of sulphur-based fertilizers and micronutrients. I work closely with the Sales Team on product training, marketing initiatives, and promotions. I work closely with the Agronomy Team on research and development, field trials, and technical papers. I also work closely with the Upper Management Team on achieving goals, market outlook, task management, and new business opportunities. I do not use a marketing team, preforming most of the work in-house. However, I do work closely with an ad agency for some projects. Listed here are some of the skills used in my daily functions.• Advertising• Art Direction• Brand Development• Budget Development and Tracking• Business to Business• Digital Marketing• Lead Generation• Market Research• National & Global Markets• Product Development• Product Marketing• Public Relations• Research & Development• Social Media Marketing• Team Leadership• Trade Shows• Trademark/Patent Management• Web Development

At Compass Marketing I am organizing a group of experienced marketing and creative professionals who have been raising the bar in business to business (B2B) and business to consumer (B2C) markets for many years. We have long and successful careers with achievements in raising brand awareness and raising revenues for some of the worlds leading companies.We can offer full marketing and creative services:· Advertising Campaign Development· Art Direction· Brand Development· Content Creation· Creative Services· Lead Generation· Marketing Collateral Creation· Marketing Strategy· Media Buying· Product Development· Public Relations· Social Media· Trade Show Support· Web Development· And we can do much more.

Houston, Tx, Us

Directed marketing, advertising, and fertilizer regulatory activities for agricultural chemical manufacturer developing crop inputs, including macro- and micro-nutrients, and propiretary hormone plant growth regulators. Led marketing and other departments through changes from sole proprietorship into structured, corporate atmosphere. Developed marketing strategies and campaigns as well as CRM. Also developed customer/prospect database marketing. Developed/managed $2 million budget. Assisted with new product development and general management. Managed national and regional trade advertising and shows as well as online marketing and social media. Redesigned/rebranded website, product packaging, and product literature. Led the company into new strategies, tactics, and relationships with print and electronic public relations and media outlets. Chaired global subsidiaries marketing committee.

Pasadena, Texas, Us

Manage marketing staff and coordinate brand development, B2B and B2C advertising of professional and consumer pesticide chemicals. Build marketing strategies and budgets for trade advertising, trade show participation, new product development, packaging, web development, and more. CSI is a member of the ADAMA Group, committed to meeting the needs of the professional applicators and homeowners for lawn & garden, animal health and pest control.

Advertising and Marketing for a Retail and Wholesale Distributor of Access Controls, Gate Operators, Ornamental Iron Supplies, Steel Fabrication Equipment and Accessories, Metal Fencing

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Houston, Tx, Us

Us

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Conroe, Texas, Us

Aa, Graphic Arts

Education record