Bj Hatcher Email and Phone Number
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I've worked in Marketing and Media for 20+ years while leading small power house teams to directing a large matrixed organization of over 150 people. I've worked on a wide variety of industries and brands from Retail (The Bon Marche, Macy's, Starbucks, Mattress Firm), Loyalty/CRM Programs (Macy's Star Rewards, Cricket Wireless, Marriott Bonvoy), Telco (Cricket Wireless, AT&T U-Verse, AT&T Wireless), Hospitality (Marriott International). My approach to work is centered in storytelling, compassion, and approaching managing through heart-centered approaches. While I maintain my career, focused on driving impact for my clients at Spark Foundry, I am also embarking on an additional chapter as the Founder of The Elated. My journey with The Elated began in 2018 after receiving my certification as a Reiki practitioner, and at that time there were not platforms dedicated to the healing arts.I realized, then, that my calling wasn’t just to be a reiki practitioner, but also to marry it with the knowledge and experience in marketing, advertising, and media I’d acquired over the past 20+ years.There, a seed took root: and I set out to create a space for growth to inspire and support my fellow practitioners across the wellness community, bringing a wide range of professionals into one platform for future clients to easily find their own, unique path to wellness.
Spark Foundry
View- Website:
- mediavest.com
- Employees:
- 1
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Spark FoundryNew York, Ny, Us
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FounderThe Elated Nov 2019 - PresentThe Elated is currently a pre-seed, pre-revenue concept to create a space for growth that serves practitioners across the wide range of practices across the wellness landscape. In essence, we aim to enable growth for everyone by making the discovery of local practitioners more accessible for those seeking to grow in their journey. -
Senior Vice President, Account ManagementSpark Foundry Apr 2022 - PresentNew York, Us -
Vice President, Strategy DirectorSpark Foundry Jun 2018 - Apr 2022New York, Us- I joined Spark Foundry to develop test and learn strategies, and to partner with creative agencies on streamlining client strategy and media planning direction to support companywide growth and expansion initiatives.- In this role I developed overarching strategies that leverage Spark Foundry's HEAT framework to deploy audience driven campaigns. - As an expert with full channel insight I created POVs on burgeoning television and cross-channel measurement solutions, mobile best practices, the streaming landscape, and more. - One of my most notable accomplishments was the creation of a Masterclass series for a significant client that included both curated and created content that elevated their digital IQ.- I managed cross-functional teams across strategy, activation, and data science disciplines in supporting clients that include Marriott International, the NBA, Hewlett-Packard Enterprise, and Bloomin' Brands.
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Vp, Group Account Director | Cricket WirelessHackeragency Jun 2016 - Dec 2017Seattle, Wa, Us- I was promoted into this role and relocated to Atlanta to stabilize and manage relationships and performance with the company's largest client (AT&T/Cricket).- I created overarching strategies for Field Marketing organization that gave new store openings an 8% boost in acquisitions.- I created and implemented omni-channel planning recommendations that led to success in selling beyond the client's tactical divisions and drove a 5x more efficient cost-per-sale for Cricket’s online acquisition.- I also created a client loyalty loyalty platform that led to a twofold increase in platform engagement levels.- Additional clients I managed in this role included DirecTV, Sam's Club and Accel. -
Account DirectorHackeragency May 2009 - Jun 2016Seattle, Wa, Us- I first joined the company as an Account Manager for AT&T, was quickly promoted to Account Manager for AT&T Digital, and after a year in that role I was promoted again to Account Director for the multimillion-dollar AT&T Mobility account.- I launched and led the agency’s first Digital Direct practice that leveraged existing data-driven and traditional CRM capabilities in the performance and direct marketing space to embrace market trends and consumer behaviors in the digital marketing space.- I led digital and direct marketing initiatives for AT&T Mobility’s acquisition team where I was responsible for numerous campaigns that included Location Based, Social Integration, Rich media, and the innovative uses of more traditional digital tactics.- I also managed prospect acquisition campaigns for AT&T Mobility and oversaw the program as it underwent mass transformation as goals shifted and included extensive digital marketing expansion.- I was responsible for spearheading AT&T’s first cutting edge mobile marketing campaign with innovative placements and executions that led to increased trust, value, and funding resources within the AT&T digital practice.
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Account Manager | At&T DigitalHackeragency Jan 2013 - Dec 2013Seattle, Wa, UsI lead digital direct marketing initiatives for the Acquisition Team on AT&T Mobility. I am on a quest to find measureable sales paths with connected devices. If you've got a solution, we're interested. Existing campaigns include Location Based, Social Integration, Rich Media, and innovative uses of more traditional digital tactics.
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Account Manager | At&THackeragency Jul 2011 - Dec 2012Seattle, Wa, UsI managed the prospect acquisition campaigns for AT&T Mobility and oversaw the program as it underwent mass transformation as goals shifted. I also expanded the presence of digital marketing for the program from simple mobile banner placements to a robust research and development approach to digital learning.
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Account ManagerGirvin, Inc. Sep 2008 - Apr 2009Seattle, Wa, Us- In this role I developed and deployed brand strategies that provided assigned clients (P&G, Shiseido, Dannon, Tableau Software, Legacy Filmworks, SBRI, Habit Burger) with an authentic marketplace presence. - I provided story-telling expertise to all of our clients and led internal kick-off meetings for the development of creative briefings and project scope that was based on a thorough understanding of client needs.- Clients included Procter & Gamble, Shiseido, Dannon | Groupe Danone, Tableau Software, Legacy Filmworks, Store Kraft Companies, SBRI, Habit Burger, and The Aurora Collections. -
Loyalty Marketing ManagerMacy'S Northwest Jun 2006 - May 2008New York, Ny, Us- I was able to bridge an identifiable gap within the department for a senior manager position to develop client and store relationships. - I developed thorough strategies with direct mail and store training for improved customer retention and acquisition and strategized annual direct mail campaigns to increase customer awareness of brand.- I supervised the Loyalty Account Executive position and promoted first direct report within one year of supervision.- Rebuilt internal business-to-employee culture from “Credit” to a positive culture of “Loyalty” through a succession of in-store training materials that were nationally recognized.- I created and wrote business-to-employee communication materials for the store organization including newsletter, intranet site, and frequent, concise bulletins. -
Loyalty Account ExecutiveMacy'S Northwest May 2005 - Jun 2006New York, Ny, Us- I was promoted into this role to build productive working relationships with clients and business partners and tasked with resolving long-standing conflicts between client and creative through open, honest communication.- To accomplish this, I realigned the focus of Account Executive from task-oriented to relationship-oriented to allow for more collaborative success on projects by keeping discussions open, honest, and respectful.- I worked closely with the client to develop an understanding of the importance of the creative process and timelines in an effort to gain more lead-time and efficiency in proofing/approval stages.- I also created an extensive recognition program for store associates and management that drove collaboration and improved performance across the organization.
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ProofreaderMacy'S Northwest May 2003 - May 2005New York, Ny, Us- I joined Macy's as the sole proofreader for all print, internet, and newspaper advertising at Macy's Northwest and extended the role from copy proofing to overall quality control and workflow.
Bj Hatcher Skills
Bj Hatcher Education Details
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Western Kentucky UniversityEnglish-Creative Writing; Psychology; Communication Studies
Frequently Asked Questions about Bj Hatcher
What company does Bj Hatcher work for?
Bj Hatcher works for Spark Foundry
What is Bj Hatcher's role at the current company?
Bj Hatcher's current role is Founder | Strategist | Innovation | Storyteller | Brand Builder.
What is Bj Hatcher's email address?
Bj Hatcher's email address is bj****@****ail.com
What is Bj Hatcher's direct phone number?
Bj Hatcher's direct phone number is +120665*****
What schools did Bj Hatcher attend?
Bj Hatcher attended Western Kentucky University.
What skills is Bj Hatcher known for?
Bj Hatcher has skills like Email Marketing, Advertising, Direct Marketing, Digital Marketing, Strategy, Direct Mail, Leadership, Management, Business Development, Brand Development, Powerpoint, Project Management.
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