Barbara Hawley Email & Phone Number

Danville Pennsylvania, United States (Remote)

Partner with Strategy Team leadership and internal strategy consultants to provide analytical expertise and support on various strategy and planning projects which have impact across Geisinger. Work in a team-based environment and is the analytics lead on strategic projects that support growth. Provide analytical and strategic thinking in order to: identify business issues, design and execute analysis for studying business issues (market research, scenario planning, forecasting, market share, market trend analysis). Develop recommendations for senior level leadership within Geisinger Regions and Institutes. Mentor and train junior-level analysts.Specific job responsibilities:· Lead data and market insights projects· Design analytic plan for complex projects· Provide expert input on strategic projects with regard to data and market insights· Utilize internal and external data sources· Create data analytics and modeling utilizing retrospective and forecasted data· Provide data analysis and insights for master facility planning, Institute service planning and Business plans for new hospitals, equipment, clinics, physician justifications and programs.· Create Market analysis to evaluate environment and competitive landscape.· Gather and utilize historical and projected demand for services such as: demographics, volumes, service lines, and procedures.· Supply and Demand modeling· Routine data maintenance that is utilized for analyses across the Geisinger enterprise including the health system, hospitals, facilities, institutes, Geisinger Health Plan, and Business Development· Develop and deliver presentations that interpret data and market insights and implications for executive leadership in order to allow strategic decision-making and that identify business issues and opportunities.· Utilize various data visualization and data reporting tools such as Strata, Tableau and Power BI to present and manipulate key insights from data.

Swiftwater, Pa

• Maintain responsibilities of Sr. Manager (see description below).• Completed a rotation on Global Flu Franchise team to evaluate and make recommendations for a new business acquisition opportunity. Project-managed a team of cross-functional experts and produced a commercial market assessment, forecast. and launch recommendation to Sr. Leadership.• Continue to develop and increase knowledge and proficiency in internal and external data systems and tools (i.e. Microsoft Office, Microstrategy, SAS Enterprise Guide and Miner)• Create customer segmentation and targeted customer lists to improve effectiveness of field sales detailing and promotional tactics for vaccine franchises.• Work closely with key business partners such as: Product Marketing, Marketing and Sales Planning, Reporting, Contracting, Market Access, New Product Development, Sales Training, Field Sales, Finance, and ITS .• Mentor and train new employees on Analytics Team.

• Create analyses and forecasts to drive strategy and tactics of the Marketing and Sales organization for the worldwide sales leader of Flu Vaccines with over $3 billion in revenue.• Actively participate in strategic planning with product managers to develop product S.W.O.Ts, key business imperatives, strategies and tactics to drive behavior change in customers and patients to meet revenue objectives.• Create short and long-term financial plans and product line forecasts.• Create analyses/models to understand drivers of market share and sales of vaccines.• Conduct and utilize research to determine strategies for new product launches, customer and revenue growth.• Quantify the impact of customer defection and identify high-risk segments for preventative action.• Lead cross-functional team to assess Commercial Operations processes and systems for managing demand during times of limited supply. • Partnered with IS to build data tools and trained staff on using “self-service” analytics tools for decision-making. • Two time winner of Analytics and Reporting Paradigm Award for excellence in achieving core competencies (Act for Change, Drive Results, Cooperate Transversally, and Commit to Customers).• Vice President of employee resource group with > 400 members that promotes professional development through mentoring, coaching, networking and skill-building.• Participated in Sanofi Pasteur Mentoring Excellence Program in 2015

• Managed Research and data analyses for 7th largest Independent telephone company in U.S.• Through Market research and data analysis, contributed to understanding of customer satisfaction, switching behavior, retention, advertising effectiveness and corporate positioning. • Results included above-average response to targeted Marketing Campaigns, industry leading customer service performance, multiple new product rollouts, below average customer defection and high-margin pricing strategies.• Member of cross-functional team that designed data model for company-wide data warehouse to better understand customers.• Implemented Direct Marketing Campaigns to ~200k residential customers, which accounted for 50% of annual sales. • Identified new market opportunity for start-up division that grew to over 30k new customers and over $80M in annual sales.• Managed secondary research suppliers and budget of over $300,000.• Promoted from Sr. Market Research Analyst in 1999.• Received CTE’s Employee Excellence Award in 2002 for excellence in Marketing.

• Conducted Needs Assessment of demographic and socio-economic data in 5-county area to aid human services agencies with planning and funding decisions. • Conducted donor and volunteer surveys to track charitable giving patterns over time and assist in establishing funding requirements.• Managed the Word Processing Center staff of 3 people. Successfully transitioned group of Word Processors to data analysts who produced customer lists and statistical reports. Increased group's efficiency by re-designing training program, developing work tracking and file archival procedures.

M.A, Economics

B.A, Political Science