The new-school strategic consultancy within the Rebellion Group. Big data, bigger ideas, together building business and brands.

THE Center of Creativity in CT, Rebel is the creative brand studio under the Rebellion Group.

Performance-driven technology & innovation lab, proudly part of the Rebellion Group

Pervae provides independent C-Suite consulting & execution services across all Strategic Business Units. We help companies scale while remaining lean, bridge the gap of positional vacancies, and strategically reconnect teams that have grown large and siloed.

Accomplishments + Activities* Responsible for day to day management of agency with a focus on revenue growth, client retention and employee satisfaction.* Day-to-day direct management of employees accounting for 56% of agency’s revenue contribution* Launched company-wide employee feedback and NPS measurement/improvement program to improve employee engagement and productivity * Successful design and roll-out of management team and structure* Implemented time-blocking between client meetings, internal meetings, and productivity time to allow for greater focus of execution team/resources* Management, and continuous readjustment, of overarching strategic growth plan and activities to meet/exceed agency objectives (financial, resource utilization, client retention and account growth)* Evaluation of department-preferred software and tools for agency-wide adoption with a lens focused on net impact to communication, planning, throughput, and profit marginKey Projects + Relationships: Multiple Myeloma Research Foundation, Dazian, Christopher & Dana Reeve Foundation, Freshpet, Center for Vein Restoration, Circle Surrogacy, Jarlsberg* Led market opportunity and expansion research study, identifying 100+ new & validated client opportunities, up & coming industries, ways to win against competitors, and a new process for lead generation & in-take. * Formulated partnership positioning strategy for launch of Google and Reeve Foundation campaign on ADA awareness

* Manage all aspects of in-house legal affairs* Direct, negotiate and draft key documents - proposals, statements of work, master service agreements, non-disclosure agreements, licensing agreements, vendor agreements, employee contracts, partnership & joint-venture term sheets, promotion terms, talent waivers and releases, etc.* Counsel clients on matters including Intellectual Property, risk management, website privacy & terms, collection of personal information, GDPR, and consumer promotions* Ensure agency ideas and executions (campaigns, promotions, properties and communities) are protected and compliant with applicable laws and regulations

Key Accomplishments + Activities* 40% Net Operating Income Margin for direct-report departments (Account, Production, Strategy, Data)* 90% retention of client roster, resulting in the most profitable four consecutive quarters in agency history * Created a role-based performance scoring and review program outlining expectations for future employee advancement* Realigned client engagement teams based on employee ability to support broader growth activities or more narrowly focused project-based engagements* Developed go-to-market strategic plans for multiple B2B and B2C brands, focusing on market challenges, consumer journeys, key digital (and traditional) touchpoints, audience segmentation, and media mix* Designed strategic, analytical and financial plans and frameworks to overcome agency growth obstacles and challenges* Built an agency Account Dashboard to facilitate a quick view health report on key account data and performance (Relationship Health, Financial Performance, Delivery Quality) * Maintain an accurate new business pipeline and clear resource supply/demand forecastsKey Projects + RelationshipsSperry, EOS (Evolution of Smooth), Hagen - Catit, Milone & Macbroom, JazzHR, BIOEFFECT, International Festival of Arts & Ideas, National Grid, Paint Nite (Yaymaker), Sportech, CamelBak, IMend, Mazuma Mobile, Quick Base, Connecticut Business Industry Association, Ulbrich Stainless Steels and Specialty Metals* Led the creative and digital campaign strategy with analytics & research team developed in previous position, resulting in 1,358% increase in new users, 27M+ campaign impressions, <$1 CPA for Older Millennials * Identified core business need and led the strategy for a digital experience focused on need-state triggers throughout Customer Journey: 4,500% increase in sales conversions through organic search results, 35% increase in sales revenue within first quarter of launch

Key Accomplishments + Activities* Created a dynamic forecasting model to plan marketing and advertising efforts relative to client financial goals and objectives* Established core analytics & research practice within the agency, ensuring all future ideas, strategy, creative executions were rooted and informed by data, insights, and research.* Facilitation of agency workshops* Plan and provide oversight for all sales and marketing-based new business activities* Build and maintain relationship pipeline* Identify and qualify new business opportunities* Set presentation/pitch approach and RFP response narratives* Deliver capabilities and pitch presentations* Develop and present strategic marketing recommendations* Identify additional growth opportunities for clientsKey Projects + RelationshipsSkillsoft, Elizabeth Arden, Sabra, Samuelsohn, EMC Dell, GE, UTC, Human Rights Campaign* Led experience design and platform selection to build a publisher-like/content-focused digital experience to increase community engagement, 50% increase in daily active users* Developed a tier and track strategy and branded Fortune 50 business partner program

Key Accomplishments + Activities* Established agency business development strategic plan* Designed project engagement process and lifecycle from initial meeting, through onboarding, planning, execution and retention* Focus on establishment of evergreen client-agency relationships* Develop and maintain prospect, contact and client CRM* Design and draft sales outreach scripts and content* Identify opportunities to pitch current, and new, accounts* Ensure successful briefing and hand-off to execution teams for new accounts* Develop agency sales strategies and processes for relationship qualification* Coordinate presentation/pitch approaches* Develop responses to RFP/RFI/RFQs* Research industry trends and evaluate for client-side implementationKey Projects + RelationshipsDemandware, Arccos, Lego, MLB, US Open (Tennis), United States Tennis Association, Borderfree, Tilting Point, Sportika* Ground-up brand creation and company launch, PGA new product of the year, Fast Company 50 most innovative companies, Sold out pre-orders* Media planning and execution, 1,123% increase on media investment

Key Accomplishments + Activities* Use of business, legal, and agency experience to own all facets of an engagement - from contractual negotiations with procurement, through establishing a strategic plan, ensuring execution in an account/production role, drafting promotional terms and talent releases, and presenting results and wrap-up* Continuous development of agency-client relationships* Oversaw account teams to ensure client project schedules were on track/met* Established strategic direction and annual plan for growth of agency accounts* Development of agency resource plan* Forecasting of agency revenue and profitability by departmentKey Projects + RelationshipsVince Camuto, Kringle Candle, HB Communications, Tweed Airport, Isaac Mizrahi New York, Nexxus, Irrational Games, Sharp Electronics

Key Accomplishments + Activities* Managed strategic, creative, technology, production, copy and content teams for client projects* Coordinated agency & client schedules and project milestones* Maintained project profitability by managing costs and agency resources against proposal estimatesKey Projects + RelationshipsUSTA 10 and Under Tennis, Barneys New York & Lady Gaga, Ovation Guitars, Gretsch Drums, Gibraltar Hardware, Grand Play Media, Ultimate Guitar, Wolters Kluwer, Numark, Kohler, Crossfit

General practice law firm focusing in the areas of Business Transactions, Medicaid and Long-Term Care Planning, Estate Planning and Administration, Real Estate Transactions and Personal Injury.* Business Transactions: Review, draft and negotiate contracts for corporate clients, particularly; Asset Purchases, Covenants Not to Compete, NDAs, MNDAs, Partnership, Service, Confidentiality, Operating and Buy-Sell Agreements, Employment Contracts, Commercial and Residential Leases, Trademark Issues, Incentive Compensation Plans, etc. Advise clients and draft documents pertaining to digital and social media, including Rules and Regulations, Contests, Sweeps, Social Media Policies, Terms of Use and Privacy Policies. * Estate Planning: Wills, Trusts, Advance Directives, Medicaid, Long-Term Care Planning and Probate Administration* Personal Injury: Complaint and Demand Packages* Real Estate Transactions: Commercial and Residential Closings

* Reviewed licensing agreements regarding rights of third-party distributors* Registered trademarks with the United States Patent and Trademark Office* Analyzed "marks" in use and pending applications for possible misappropriation* Authored "description of goods" summaries for registration of goods/services* Organized retransmission royalty payments

* Interviewed witnesses, victims and arresting officers to determine evidence viability to charge defendants under New York State Penal Code* Drafted complaints for arraignments and other requisite documents pursuant to the arrest* Trained summer interns in group and one-on-one settings