Tidal Basin Group is a leading government consulting firm that helps communities and organizations prepare, respond, and recover from disasters. I lead our digital marketing efforts including social media, paid advertising, SEO, website development, email marketing, analytics, and marketing operations.Key accomplishments include:- Led the creation of a multichannel content marketing strategy, expanding social media followers by 5x to over 25,000 and significantly enhancing engagement metrics and reach.- Oversaw the redevelopment and launch of the corporate website, including the migration to a new CMS and the rollout of a refreshed brand identity.- Executed nationwide paid advertising campaigns, leveraging PPC/SEM, social media advertising, account-based marketing, to reach target audiences.- Led the development and management of multiple websites for the State of Florida, ensuring Section 508/WCAG compliance, as well as multilingual support.

Anedot is a Fintech/SaaS company that builds online fundraising tools for nonprofit organizations. Customers are in multiple industries including colleges/universities, K-12 schools, political campaigns/committees, ministries, and other nonprofits.■ Oversaw all product marketing including brand positioning, user research, GTM strategy development, ad campaigns, and product launches.■ Led recruitment and hiring to build the company's first marketing team. Retained and grew team through coaching and mentoring.■ Launched content marketing operation including weekly blog posts, social media content, email campaigns, and backlink building. This resulted in the team’s most successful year across all platforms as measured by total output, total engagement, and follower growth.■ Served on the leadership team - advised, planned, and directed company strategy and path to growth.■ Developed a user-generated content strategy that included a referral/affiliate program, user review acquisition on Capterra, testimonials for social, and private community groups.

■ Led marketing team to develop comprehensive paid ad campaigns in conjunction with the creative strategy. ■ Managed a $3,000,000 digital marketing budget. ■ Collaborated with the Executive team to determine organization priorities, messaging, and plans for action.

■ Built 100+ websites with more than 800K unique visitors and 1.2MM+ page views. ■ Assisted in planning and executing an eight-figure digital advertising budget. ■ Grew email list from 0 to 600K+ contacts through lead-gen campaigns and organic growth. ■ Oversaw more than 13MM email sends including weekly newsletters and promotional/marketing emails.

■ Managed and developed web properties, including multi-lingual websites, blogs, and a social platform for people to connect with mentors in the ministry space. ■ Traveled nationally and internationally to manage social media and online promotion for large scale conferences. ■ Coordinated with multiple teams to oversee annual fundraising projects.

■ Designed and developed the organization's website.■ Provided hands-on technical support and training for bank staff.■ Maintained and repaired systems hardware and software.

■ Designed wireframes and prototypes for the redevelopment of front-end site. ■ Built custom CMS for organization using HTML, CSS, and ColdFusion.