As CMO, I lead initiatives that blend Alferano’s craftsmanship with each client’s unique needs. I focus on strategies that deepen customer loyalty and enhance engagement, crafting a seamless journey from first interaction to lasting relationships.

I help position Alferano as a premier destination for bespoke menswear, focusing on growth strategies, market positioning, and efficient operations to meet evolving market demands.

Directed brand and market strategy to establish Heimat as a leader in the Swiss CBD market, expanding its presence to thousands of outlets. Oversaw campaigns and brand storytelling that strengthened awareness and market share, positioning Heimat as an innovative force.

Co-founded Fasan to transform the suit-shopping experience with a casual, accessible approach. Managed operations, product development, and brand strategy, paving the way for a successful merger with the market leader ALFERANO.

Led a skilled marketing team to drive sales in key areas, primarily mortgages, and to pioneer new ways of engaging targeted audiences. Focused on innovative marketing strategies to enhance visibility, attract new clients, and deepen customer relationships.

Developed and executed targeted marketing campaigns to enhance the visibility of our investment services. Additionally, led initiatives that increased engagement with our wealth planning offerings, positioning them as essential resources for clients.

Created engaging narratives on economic history, blending historical insight with accessible storytelling.

Led a team dedicated to providing administrative and academic support to doctoral students, implementing process improvements and prioritizing student needs to enhance their academic experience.

Not quite the life of Indiana Jones, but I did get to dig into history—literally. From carefully uncovering ancient artifacts to piecing together a Roman settlement’s story, it was an unforgettable experience.