Entrepreneur, marketing expert and content creator who helps companies get more engagement and business.
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Chief Marketing OfficerAlferanoZürich, Zh, Ch -
Chief Marketing OfficerAlferano Jan 2023 - PresentZürich, Zürich, ChAs CMO, I lead initiatives that blend Alferano’s craftsmanship with each client’s unique needs. I focus on strategies that deepen customer loyalty and enhance engagement, crafting a seamless journey from first interaction to lasting relationships. -
Board Of DirectorsAlferano Jan 2019 - PresentZürich, Zürich, ChI help position Alferano as a premier destination for bespoke menswear, focusing on growth strategies, market positioning, and efficient operations to meet evolving market demands. -
Chief Marketing OfficerKoch & Gsell Ag Aug 2016 - Dec 2022Steinach, ChDirected brand and market strategy to establish Heimat as a leader in the Swiss CBD market, expanding its presence to thousands of outlets. Oversaw campaigns and brand storytelling that strengthened awareness and market share, positioning Heimat as an innovative force. -
Ceo, Co-FounderFasan Aug 2014 - Dec 2018Co-founded Fasan to transform the suit-shopping experience with a casual, accessible approach. Managed operations, product development, and brand strategy, paving the way for a successful merger with the market leader ALFERANO.
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Head Of Marketing Financing & Target Groups, Swiss Universal BankCredit Suisse Sep 2015 - Aug 2016Zurich, ChLed a skilled marketing team to drive sales in key areas, primarily mortgages, and to pioneer new ways of engaging targeted audiences. Focused on innovative marketing strategies to enhance visibility, attract new clients, and deepen customer relationships. -
Senior Marketing Manager (Investments & Wealth Planning)Credit Suisse Jan 2014 - Aug 2015Zurich, ChDeveloped and executed targeted marketing campaigns to enhance the visibility of our investment services. Additionally, led initiatives that increased engagement with our wealth planning offerings, positioning them as essential resources for clients. -
Senior StorytellerAlfred Escher-Stiftung 2009 - 2013Zürich, ChCreated engaging narratives on economic history, blending historical insight with accessible storytelling. -
Head Of Doctoral AdministrationEth Zurich 2007 - 2009Zürich, ChLed a team dedicated to providing administrative and academic support to doctoral students, implementing process improvements and prioritizing student needs to enhance their academic experience. -
Archaeological ExcavatorAmt Für Archäologie Thurgau Jun 2005 - Aug 2005Not quite the life of Indiana Jones, but I did get to dig into history—literally. From carefully uncovering ancient artifacts to piecing together a Roman settlement’s story, it was an unforgettable experience.
Björn Koch Education Details
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Northwestern University - Kellogg School Of ManagementDigital Marketing Strategies -
Université De Fribourg - Universität FreiburgEconomic & Political History -
University Of ZurichPolitical Sciences And Philosophy
Frequently Asked Questions about Björn Koch
What company does Björn Koch work for?
Björn Koch works for Alferano
What is Björn Koch's role at the current company?
Björn Koch's current role is Chief Marketing Officer.
What schools did Björn Koch attend?
Björn Koch attended Northwestern University - Kellogg School Of Management, Université De Fribourg - Universität Freiburg, University Of Zurich.
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