Björn Behlau

Björn Behlau Email and Phone Number

CEO - Chief Executive Officer @ 1-2-3.tv GmbH
Grünwald, BY, DE
Björn Behlau's Location
Grünwald, Bavaria, Germany, Germany
Björn Behlau's Contact Details

Björn Behlau work email

Björn Behlau personal email

n/a
About Björn Behlau

Experienced multinational Omni-Channel Retail Executive with proven track record of successOver 23 years in the electronic retail industry • Multinational & Multicultural work experience • Successful creation, execution of initiatives and strategies to generate organic growth in digital omni-channel retail environment • Strategic short & long-term vision and planning • Proven leadership in very dynamic 24/7 live shopping & digital commerce environments • Capability to develop and implement structure, procedures and processes with a methodological approach in complex analogue/digital Omni-Channel Retail environment • Focused, energetic, entrepreneurial and results oriented style • Value Chain and people first approach to generate long-term and well-founded growthAreas of Expertise:*** Omnichannel Sales Strategies - TV/Digital *** Category, Assortment and Brand Management in a holistic approach *** Management of Merchandise Planning & Strategies, Allocation and Replenishment *** Vendor & Supplier Management*** Customer Growth/Engagement - Mix Optimization/Digital & Social*** P&L Management*** Strategic Planning*** Sales Maximization - Pricing & Promotion Strategies*** Campaign & Event Planning *** Inventory Management/Optimization - PLC Strategies*** Business Analytics/Intelligence/ROI incl. KPI Identification & Creation *** Streamlining Complex Forecasting & Planning Processes*** Seasonal & Annual Planning *** Turnaround Culture & Change Management for Positive Organization Transformation*** International Start-up

Björn Behlau's Current Company Details
1-2-3.tv GmbH

1-2-3.Tv Gmbh

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CEO - Chief Executive Officer
Grünwald, BY, DE
Björn Behlau Work Experience Details
  • 1-2-3.Tv Gmbh
    Ceo - Chief Executive Officer
    1-2-3.Tv Gmbh
    Grünwald, By, De
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  • 1-2-3.Tv Gmbh
    Ceo - Chief Executive Officer
    1-2-3.Tv Gmbh Oct 2023 - Present
    Grünwald, Bavaria, Germany
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  • 1-2-3.Tv Gmbh
    Evp Placement & Sales Execution
    1-2-3.Tv Gmbh May 2022 - Sep 2023
    Grünwald, Bavaria, Germany
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  • 1-2-3.Tv Gmbh
    Evp Strategic Multichannel Sales & Execution
    1-2-3.Tv Gmbh Jun 2021 - Apr 2022
    Grünwald, Bavaria, Germany
    Responsible for Strategic Multichannel Sales Planning and Customer Planning, Channel Management & Operative Sales Planning, Sales Producing, Studio Operations and Sales Talents. Reporting directly to CEO.
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  • 1-2-3.Tv Gmbh
    Leitung Planung & Programm
    1-2-3.Tv Gmbh Feb 2020 - May 2021
    Grünwald, Bavaria, Germany
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  • 1-2-3.Tv Gmbh
    Leitung Planung
    1-2-3.Tv Gmbh Jul 2019 - Jan 2020
    Grünwald, Bavaria, Germany
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  • Glg (Gerson Lehrman Group)
    Council Consultant Retail
    Glg (Gerson Lehrman Group) Apr 2011 - Sep 2023
    World Wide
    Gerson Lehrman Group (GLG) helps leading companies and investment firms learn more about current business issues by arranging interactions with members of the GLG Councils, a network of academics, scientists, industry practitioners, and other professionals worldwide. Client interactions with GLG Council Members include telephone consultations, in-person meetings, reports, and educational presentations.Council Consultant RetailResults-based consultancy committed to advising, training, developing, and facilitating executives, groups and team leaders in the retail industry.
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  • Hse24 S.P.A.
    Chief Merchandising & Marketing Officer (Cmmo)
    Hse24 S.P.A. Mar 2017 - Jun 2019
    Rome Area, Italy
    Overseeing and managing Merchandising & Product Development, Omni-Channel, Planning & Sales, Channel Management & BI, Marketing, Creation and On Air Talent.Since February 2019 Chief Merchandising & Sales Officer
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  • Hse24 S.P.A.
    Director Of Multichannel Planning, Programming & Merchandising Analytics
    Hse24 S.P.A. Feb 2016 - Feb 2017
    Rome Area, Italy
    Responsible for all E-Commerce/Web, TV Planning, Programming and Analytic Activities. Reporting directly to CEO and General Manager (EVP) International Business Development.
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  • Hse24 S.P.A.
    Planning, Programming & Merchandising Analytics Director
    Hse24 S.P.A. Jan 2015 - Jan 2016
    Rome Area, Italy
    Responsible for all TV Planning, Programming, Campaign & Events as well as Analytic Activities. Reporting directly to CEO and EVP International Business Development.  Transition phase from the USA to Italy with direct impact on sales growth of 25% YOY in first year. Structure and process were redesigned with positive effect on all major KPI’s. Improved Business Intelligence capabilities to maximize categories and campaigns with seasonal planning. Adjusted merchandise mix to balance new customers, high sales velocity, gross margins and net sales as well as price points, frequency and basket size. * Increased motivation and coaching of staff were key to success for induction year.* Redesign of areas and responsibilities with focus in Business, Organization, Process and Infrastructure.* Implemented best industry practices with adjusting to Italian retail landscape.* Creation of new promotional tools to increase frequency and basket size.* Increased active customer base by 30% with leveraging ARPU of Repeat and Core and acceleration of New Customer generation by 16%.
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  • Evine Live Inc.
    Vice President Sales & Product Planning And Support Planning
    Evine Live Inc. Apr 2011 - Dec 2014
    Eden Prairie, Usa
    Leading all divisions including Watches, Jewelry, Beauty/Health, Ready to Wear, Home and Consumer Electronics including Support Planning with a total staff of up to 30 employees and an annual sales volume of $560M. * Management and responsibility of sales, margin, new customer assortment/acquisition, inventory, forecasts and replenishment. * Steering all companywide promotions, campaigns, events and sales accelerator.* Responsible for category mix and pricing structure.* Maximizing Auto Delivery / Shipment sales accounting for 5% of annual turnover.* Introducing and maximizing Up Selling / Cross Selling activities to increase basked size and annual ARPU by 15%, outperforming all other strategies.* Reporting directly to the President and CEO. * Responsible for departmental budget.
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  • Evine Live Inc.
    Senior Director Sales & Product Planning And Support Planning
    Evine Live Inc. Sep 2010 - Mar 2011
    Eden Prairie, Usa
    Responsible for the Jewelry, Beauty/Health and Ready to Wear department with an annual sales volume of $205M. * Drove all promotional and sales maximization efforts. * Created key sales initiatives to turn company around and generating positive EBITDA. * Created and implemented a new sub department “Support Planning” including all processes to streamline the workflow and gain more efficiency. * Managed a total of 17 employees.
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  • Evine Live Inc.
    Director Sales & Product Planning
    Evine Live Inc. Oct 2009 - Aug 2010
    Eden Prairie, Usa
    Transition phase to the USA managing the Jewelry and Beauty/Health department with 12 employees generating $174M. Rebuilt up the Jewelry department by liquidating more than 60% of the Jewelry inventory (problem merchandise) within 3 months only. Built up a strong promotional calendar and replenishment business which secured high margin and a stable, good quality inventory flow. Restructured both divisions from the airtime mix and allocation perspective.* Both departments showed a significant increase in sales, margin sales and productivity compared to prior year. * Jewelry productivity grew by 23% and margin sales by 26%. Beauty/Health grew by 60% in net sales, 53% in margin sales and 22% in productivity (all sales metrics by far exceeding company average).* Developed and introduced a complete new team with 12 employees including selection and training. * Company-wide training of sales reporting and analysis tool I developed.
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  • Qvc
    Manager Sales & Product Planning
    Qvc Apr 2007 - Jul 2009
    Duesseldorf, Germany
    Managed the entire Home/Hardgoods department with 10 employees accounting for more than 50% of the revenues with high focus on e-commerce share.Annual sales of €365M while managing an average inventory volume of €125M and being responsible for 50% of the airtime/business mix at QVC Germany. Sales growth acceleration of the Home department outperforming company average thru detailed sub category and lifecycle planning. Planning and executing the Xmas strategies for 2007 and 2008 incl. merchandise mix/assortment, all events, anchor gift programming and multichannel approach. Sales (+23%) and productivity (+29%) grew significantly compared to 2007.Sales maximization and assortment strategy of the biggest on Air promotions (Kitchen Event, Living Ambiente Event). Total sales in 2008 have been worth €22.4M resulting in an increase of €4.6M (25.8%) compared to prior year (€17.8M).Being responsible for the complete maximization of the promotional business for 2008 realizing a growth of €20M (+11.9%) up to €183M by creating and executing a complete new strategy and assortment mix.
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  • Qvc
    Lead Planner Sales & Product Planning
    Qvc Sep 2005 - Mar 2007
    Duesseldorf, Germany
    Managed the Beauty/Health, Lifestyle and Apparel department with a team of 6 employees generating over €190M in sales annually.Restructured the Beauty department to secure future growth and margin sales by strategically reassigning the airtime. Implementaion of new rotation of vertical and horizontal Fashion & Lifestyle events which allowed maximizing sales and assuring correct inventory levels. From 2006 till 2007 the Apparel sales grew by more than 40% while maintaining stable inventory levels. Built the Beauty and Lifestyle department to the main sales and growth driver of QVC. Being responsible for the 1Q maximization in 2007 which had been a 1 year long countdown strategy to QVC’s 10th Anniversary in Germany and generated an incremental €38M in revenues.
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  • Qvc
    Sales & Product Planner
    Qvc Nov 2001 - Aug 2005
    Duesseldorf, Germany
    Developed, managed and maximized product, brand & category life cycles including inventory responsibility. Prepared and presented sales & airtime strategies. Developed and held coaching seminars (Q-College) for best in class inductions of new hires.2004/2005 - Jewelry department. Highly accelerated growth of 58% in productivity and 45% in sales compared to prior year.2003/2004 - Apparel department. Drove the category Casual Wear and anchor programming AM & PM Style as well as the biggest brand Denim Co. whereby sales increased from €1.4M to €7.4M and productivity had been lifted up by 89%.2001/2002 - Beauty, Nutrition & Fitness. In 2002 sales for Beauty increased by 52%.
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  • Independant
    Daytrader
    Independant Sep 1998 - Oct 2001
    Düsseldorf Area, Germany
    Trading of various financial instruments, such as futures, options and stocks on an intraday and mid-term basis, with the goal of making short-term profits. Managed an annual trading volume of €250M with up to 50 transactions per day.
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  • Systracom Bank Ag
    Consultant / Freelancer
    Systracom Bank Ag Nov 2000 - Mar 2001
    Berlin, Germany
    Consultant / Freelancer for the Systracom Bank AG in Berlin, Germany to optimize the real time order system for the German trading markets.
  • Rhein-, Maas- Und See-Schiffahrtskontor Gmbh
    Apprenticeship As Shipbroker
    Rhein-, Maas- Und See-Schiffahrtskontor Gmbh Sep 1996 - Aug 1998
    Duisburg, Germany
    The RMS is a cargo and shipping company operating Short Sea traffic routes across Europe which focuses on providing sea/river services. It also functions as broker, port agent and buyer/seller of ships.

Björn Behlau Skills

Merchandising Retail E Commerce Sales Management Multi Channel Retail Inventory Management Leadership Team Building Marketing Strategy Sales And Product Planning Marketing Pricing Strategy Product Development Fashion Pricing Strategies Trend Analysis Tv Shopping Visual Merchandising Apparel Sales Management Direct Marketing Start Ups Strategy

Björn Behlau Education Details

Frequently Asked Questions about Björn Behlau

What company does Björn Behlau work for?

Björn Behlau works for 1-2-3.tv Gmbh

What is Björn Behlau's role at the current company?

Björn Behlau's current role is CEO - Chief Executive Officer.

What is Björn Behlau's email address?

Björn Behlau's email address is b.****@****se24.it

What is Björn Behlau's direct phone number?

Björn Behlau's direct phone number is +3906945*****

What schools did Björn Behlau attend?

Björn Behlau attended Berufliche Schulen Abt. Wirtschaft Und Verwaltung Dinslaken.

What are some of Björn Behlau's interests?

Björn Behlau has interest in Skiing, Ecommerce, Internet, Electronic Retailing, Historic Motorsport, Teleshopping, Trade And Media, Italy, Economy And Stock Exchange, Classic Music.

What skills is Björn Behlau known for?

Björn Behlau has skills like Merchandising, Retail, E Commerce, Sales, Management, Multi Channel Retail, Inventory Management, Leadership, Team Building, Marketing Strategy, Sales And Product Planning, Marketing.

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