Currently engaged with branding and business development issues related to the Chinese consumer market with Leaf Digital. In the process of studying and and working for a total of 14 years in China, I have managed to learn how to speak and write the language. Another thing I have learned is, that the Chinese market can be extremely hard to approach and understand for foreign brands with a primary base in Western markets.Leaf Digital provides western brands with a partnership model, that can help them navigate and conquer the world’s biggest online market. We do this through mutual understanding and creative digital solutions focused on Chinese ecommerce and SoMe platforms.With a team of experts coming from different backgrounds in the world of online & offline retail, we are on a mission to tear down walls and build up brands in China. Leaf Digital is able to either carry you into the Chinese online market, or optimize your brand’s already existing online sales & marketing activities on Chinese platforms. Have you ever had thoughts about the following?Taking the first steps into China:- Get started with Ecommerce and MKT activities in China- Formulation and execution of market entry strategy via online channels- Understand the potential of your brand/product/service in the Chinese marketOr – Already in China?- Evaluate and/or monitor your Chinese distributor’s performance in China – does your company have proper eyes on what’s going on in China, or did you let go of your brand? - Want to find out if your current strategy works? We can analyze and monitor your brand’s performance via tangible metrics on Chinese Ecommerce and SoMe platforms- Development & execution of innovate initiatives to existing digital presenceFeel free to add me, if you would like to have an informal chat about your thoughts, ideas, and opportunities together with our team of experts.

Developed web-shop together with software developer and established production in China. Formulated online business strategy for customized art product categories. - Web-shop development: Worked out structure, design, and functionality with 3rd party developer and led the project - SEO: Reaching national top 3 for relevant keywords- Good understanding of SEO/SMO mechanisms to drive organic and paid traffic- Online sales campaigns: Google and Facebook- Operations management: Purchasing, product development and shipping- Work with Chinese agent to optimize product quality and lead times

Established Danish brand Rains in China. Developed and executed sales focused market-entry strategy with wholesale, retail and e-commerce revenue streams at the core. Extensive experience in the Chinese Fashion & Apparel market. Team lead with 13 members.- Development and execution of market-entry strategy and action plans- Sales multi-channel management: Wholesale, Retail and E-com (Tmall)- Cooperation with Alibaba (Tmall) and TP for swift revenue growth and profitability- Annual sales plan, marketing plan and strategies that align with company objectives- P&L management and budgeting (full operational and sales budgets for all revenue streams)- Marketing & PR: Management of PR Agency and Social Media and seeding/influencer activities- Build and manage local team (Retail, Sales, Marketing, Finance & Logistics)- Negotiating with shopping malls and construction team for retail stores and pop-ups- Brand promotion via marketing and sales activities in China to establish hero products and expand brand awareness - Monitor market & fashion trends and competitor activities to identify threats and opportunities- Leverage HQ support teams to meet country objectives; team player- IP: Trademark registration, copyright infringement, supply chain agreements, and platform protection

Project-based internship in the Marketing Department with focus on marketing seminars and market analysis.- Managing projects in conjunction with Marketing and Sales departments- Presenting at B2B seminars together with Novozymes' partners- Analyzing relevant industry data: Research about enzyme capabilities and local market needs- Support to department managers