• Digital strategy for expansion plan in Italy• Planning and execution of promotional campaigns on• Website and social media.

The objective of this workshop is to effectively introduce Colombo via Della Spiga on the digital market while staying true and highlighting its characteristics and heritage of Luxury High Craftsmanship.The aim of the workshop is to provide the brand with a fresh view on how a niche Heritage brand like them should embrace and leverage new digital opportunities.Key Steps:Phase 1: brand, consumers, and market context research and analysisPhase 2: digital strategy and proposals development executionPhase 3: visual branding & pitch design

Develop a Brand strategy aimed at supporting Christie’s to reinforce brand perception and awareness with a local Italian audience of young and potential art collectors. Ideate a series of initiatives for Christie’s Italy which would engage this new audience in a meaningful way, thereby reinforcing breathing some life into Christie’s brand.Project Stages:1. Brand research:2. Consumer research:3. the artist exploration and selection4. Analysis of Christie’s current activities from a brand building point of view5. Market and Best practices exploration and analysis5. Strategy and proposal execution6. Visual Branding & Pitch Design and Verbal presentation preparation

Launchmetrics has a blog where articles are published regularlythat pertain to the fashion, beauty, and luxury industry. They alsohave podcasts, reports and white papers, data papers andWebinars. One of the annual papers they publish is "the state ofinfluencer marketing", which they do on an annual basis.The objective of this workshop was to create the next year's reportand find the creative idea for content, and structure, steeped inmarket research. we would also need to find creative ways ofmarketing it to an audience.

Core:• Product handling of Van Heusen brand - MyFit• Product launch and In-season launch planning • Sampling and Merchandising• Inventory management• Team, Partner, and vendor managementInitiate Myfit production using- CAD, Cutting, Sewing, Finishing to Dispatch (Formal Men’s Shirts, Women’s Shirt & Women’s blouse)SAP process from order download to dispatchMonitoring customer order punching (online creation) - SAP/SterlingOrder Tracking in SAP and websiteMonitor & Maintain Fabric and Trims Stock (SAP as well as Physical stock)Coordinate with Logistics service partners,Creation and Circulation of orders report to all Myfit related Stockholders and vendorsResolving customer's complaint(s), Resolving Costing Issues,Checking and Monitoring daily errors

• Van Heusen Brand - Made to Measure • Orders overall lead time reduction of omnichannel, VSM

‌• PR Management‌• Promotional Activities (Digital and Print)‌• Event Planning Coordinator

Production Assistant - boxer Production planning and implementation Orders Process optimization

In-Depth industrial study of yarn and fabric manufacturing process to develop a technical understanding