Full service provider of Medical Devices, consumables, technical products, IT, service and supportPrimary Tasks− Overall responsibility for the company's management, operations, economy and development− Strategic plans and action plans for all areas including ongoing follow-up− Ensuring sustainable Growth− Identification of potential acquisitions (M&A)− Realisation of acquisitions and integration (M&A)− Development and implementation of new business models− Competence development of employees including recruitment− Member of the Strategic Group Leadership Group− Development and implementation of sales, service and financing concepts− Special focus on sales and marketing development− Sales process development and sales training− Sales to Dental Chains/Key Account/Large AcconutsResults- Realized Turn around- Massive growth in revenues (+178%)- Substantial net result improvement (DKK 3 mio)- Acquisition and integration of one company

Full service provider of Medical Devices, consumables, technical products, IT, service and supportPrimary Tasks− Responsibility for the equipment business: Equipment, small equipment and technical service− Responsibility for business areas IT: Sales of Patient Management System, Application and IT hardware and Support and Service − Strategy development, implementation and follow up− Product and Service Concept development− Integration and management of 2 acquired subsidiaries (M&A)− Responsibility for turnover of 140 million and 50 employees− Competence development of employees including recruitment− Member of the management group and Nordic Management Group− Responsibility for Assortment Composition and Priority− Responsibility for calculation and pricing− Implementation of public tenders− Sales Management − Sales to large accounts and dental chains− Introduction of new Service Management System and FSAResults− Ensured profitable growth in all business areas− Increased volume in all areas significantly− Successfully integrated 2 acquired subsidiaries in the business area− Significantly strengthened Plandent's profile and results in all areas - especially in equipment− Increased customer satisfaction in service to 92.5% − Developed new business models− Developed and strengthened the organization− Successfully implemented new FSA system− Realization of a new strategic growth area: CADCAM

Distributor of Medical Devices, all surgical products and accessories and endodontic systemsTasks− Strategy development and implementation− Business development and construction− Marketing developement− Lead generation− Building KOL group− Post graduate training courses− Sales og Surgical equipment and Endodontic equipment and consumables− Assortment Composition and Supplier search− Pricing and Daily operationsResults− Successful new strategic platform − Established endodontics business area (strong growth)− All time high net result− Increased revenue by 90%− Positioned the company as a strong provider of surgical and endodontic specialty products

Sales of Medical Devices, Equipment, technical equipment, support and serviceTasks− Overall responsibility for the company's operations, economy and development− Strategic plans and action plans for all areas including ongoing follow-up− Personnel responsibility for a total of 38 employees − Competence development of employees including recruitment− Responsability for 80 million turn over− Member of the Strategic Leadership Group− Member of the Board of XO Netherlands− Member of the Board of XO France− Key account responsible for the 3 largest customers− Special focus on sales and marketing development− Development and implementation of sales, service and financing conceptsResults− Successful turn around− Quadrupled the turn over organically− Ensured constant and profitable growth throughout the period− Positive results and earning all years− Developed the company to be the market's largest and strongest player in its segment− 3 times nominated as gazelle company in the E& Entrepreneur of the Year − Achieved 25% over all market share− 75% market share in digital segment− Developed new strategic business areas to reduce vulnerability− Competence-developed organization to the industry's strongest team

Production and international sales and marketing of Medical Devices/Medical EquipmentTasks− Responsibility for sales and distribution nationally and internationally− Developing international dealer network (95% of volume)− Responsibility for service and customer support− Responsibility for marketing and communication − Responsibility for price, distribution and service strategies− Developing and implementing training of all international dealers− Co- development of new product generationResults− Successful international launch of new product generation− Implemented new distribution strategy− Significant increase in volume and earnings− Developed and implemented strong marketing concept for new product− Scheduled and completed training in sales and service of all distribution channels

Production and international sales and marketing of Medical Devices/Medical EquipmentTasks− Total responsibility for national and international sales− Employee responsibility for national and international staff− Strategy development and implementation− Budget responsibility for sales, service and customer support departments− Responsibility for planning and implementation marketing nationally and internationally− Development, planning and implementation of training of employees and distributors− Responsibility for the development of distribution networks− Responsibility for establishing new markets− Developing and managing KOL networkResults− Constant increase in the volume sold nationally and internationally− Established new markets and distribution channels− Developed the Japanese market with nation wide dealer set up− Build up of an efficient sales- and service organisation – a bench mark in the market− Developed France to be the largest export market (− Developed new dealer structure in the Benelux and Germany− Raised sales in the region by over 100%− Successfully launched new product generation