Managing Director for Strat7 Advisory, working with clients to put customer understanding at the heart of their business, making their data smarter, and driving customer-centric transformation.

I headed up the Customer Led Transformation team at PwC, working with clients to operationalize great customer experiences and build world-class sales and marketing operations. In addition I am a member of the leadership team of PwCs Experience Consulting line of service. Day to day I managed a portfolio of clients and projects, managed and developed my team, lead methodology development, and drove sales of our services in collaboration with colleagues from other PwC service lines as… Show more I headed up the Customer Led Transformation team at PwC, working with clients to operationalize great customer experiences and build world-class sales and marketing operations. In addition I am a member of the leadership team of PwCs Experience Consulting line of service. Day to day I managed a portfolio of clients and projects, managed and developed my team, lead methodology development, and drove sales of our services in collaboration with colleagues from other PwC service lines as well as external partners. Show less

Partner at Pond Brand & Innovation, and managing partner for Pond's strategy business of 12 people, P&L, and the offer, including brand, market, product, portfolio and innovation strategy. Responsible for operations, and driving modernization of ways of working for the whole firm, including selecting, deploying and operationalizing new systems infrastructure to support the growth of the company.

Managing brand & innovation strategy, product strategy and portfolio strategy projects for clients mainly in the FMCG industry.

Member of the Marketing, Sales & Service practice, specializing in Market Strategy and Customer Experience Transformation (CET), part of the team driving EMEA-wide methodology development for CET.

Part of the Marketing, Sales & Service practice at the Stockholm office, specializing in Market Strategy and Customer Experience Transformation.Experience with clients in the Energy & Utilities and Retail sectors.

-Business development, including market research and analysis, finding and retaining new consulting customers, financial analysis. Part of the team in the Tokyo office driving the global strategy and analytical methodology development for the Swedish Trade Council. -Market entry and expansion advisory-Trade promotion activities, for example industry-segment targeted promotion development and execution.

Working as part of the Strategy and Business Development department with - Executing the corporate strategy process, including top-down, bottom-up goal setting and reconciliation, presenting to top management. - Developing strategic performance management and control methods.

Business process mapping and analysis. Suggested improvement opportunities and prioritization of improvements. Reported to CEO and CIO.

Corporate strategy review and development at the Strategy and Business Development department.