As a coach, I'm straightforward, inspiring, analytical, and challenging, with a lot of warmth and humor. In other words, I'm me.> Coaching leaders, private individuals, and small business owners> Certified (PCC) by International Coaching Federation> Leadership Coaching Diploma (ACTP) Native language: SwedishPastFifteen years in the Home Entertainment Industry, mostly within the video streaming area, developing and running B2C and B2B on-demand services. After working on almost every level and task within the business, except writing code, I've become a curious generalist with a great ability to understand the whole picture, connect the dots, motivate individuals, and find ways forward together with the people involved.TheoryA solid foundation in applied cognition science, user-centric design, and professional coachingAs a humanPrivate, I always find new topics to dive into on top of the more permanent ones of environmental tech, shareconomy, the stock market, music, audio, cooking, restoring old guitars, our complex mind, and general minimalism.
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Coach And ÄgareLayermind AbStockholm, Se
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Coach / ÄgareLayermind Ab Jan 2021 - PresentStockholm, Stockholm County, SwedenCoaching small business owners, leaders, and private individuals.
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Managing Director At Plejmo (Ott Tvod)Magine Sweden Ab Feb 2018 - Oct 2019Stockholm, SwedenMission Clean up the case and make the business investment-ready. Maintain customer activity. Cost less.Actions Downscaling the team, cut costs, consolidate marketing, raise margins, renegotiate agreements, gentle sunset of the consumer service.The end of an eraThe independent and pan-Nordic movie services Plejmo closed down in July 2019 due to overwhelming competition from bigger international services. Thanks to a partnership developed together with Blockbuster… Show more Mission Clean up the case and make the business investment-ready. Maintain customer activity. Cost less.Actions Downscaling the team, cut costs, consolidate marketing, raise margins, renegotiate agreements, gentle sunset of the consumer service.The end of an eraThe independent and pan-Nordic movie services Plejmo closed down in July 2019 due to overwhelming competition from bigger international services. Thanks to a partnership developed together with Blockbuster (TDC A/S), all 300k active Plejmo users got "an offer too good to refuse." A big thank you to the small and loyal Plejmo-team that fought by my side till the end. Also, a big thank you to the Magine board for trusting in the team, me and for letting us do our thing. Show less
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Chief Business Development - Video-On-Deman / ConsumerMagine Feb 2017 - Feb 2018Stockholm, SwedenMission- Find and create partnerships with hardware manufacturers, Telcos, and other brands- Identify and set the optimal trade-off between consumer price, volume, and margins- Automate a time-consuming reporting process and mitigate the risk of errors. -
Plejmo Technical ManagerMagine Tv Sep 2015 - Feb 2017Stockholm, SwedenRun the development, production and product teams.
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CtoPlejmo Feb 2015 - Sep 2015Stockholm, Swedenwww.plejmo.comRe-branding the service from film2home to PlejmoIntroduction of the dynamic price model (market price on rental movies)The TVOD and EST service Plejmo was acquired by Magine AB September 2015 -
CtoFilm2Home Jan 2014 - Feb 2015Stockholm, Swedenwww.film2home.comPan-Nordic online VOD and EST service
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Tech Platform & Project ManagerFilm2Home Feb 2010 - Dec 2013Stockholm, Swedenwww.film2home.comPan-Nordic online VOD and EST service
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Media Management TechnicianBonver Entertainment Group Ab Feb 2007 - Feb 2010Stockholm, SwedenVideo Encoding, Digital Distribution, Content Management and Technical Counseling. Also developed effective and long lasting processes for the tasks mentioned above. -
Store SalespersonElgiganten Nov 2004 - Feb 2007Stockholm, SwedenRetail Sales. Home Cinema, big screen, Subscriptions and support -
Concept DeveloperWhatyousayin´ Oct 2005 - Jun 2006Stockholm, SwedenConcept developer and story creator in a team of three creating an advertising tool. Product: Micro Lifestyle Magazine containing advertorials, artist interviews and a CD with unreleased urban music, all in the shape of a classic jewel-case. 20.000 copy distribution through fashion stores and bars.
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Salesman - Extreme HifiPause Ljud & Bild Apr 2005 - Nov 2005Stockholm, SwedenRetail of premium bespoke HiFi and Home Cinema systems. Including brands as Meridian, Arcam, Audiovector, and Loewe.www.pauseljudbild.com
Björn Sarnold Education Details
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Interaction Design -
Cognition Science And Usability Design
Frequently Asked Questions about Björn Sarnold
What company does Björn Sarnold work for?
Björn Sarnold works for Layermind Ab
What is Björn Sarnold's role at the current company?
Björn Sarnold's current role is Coach and Ägare.
What schools did Björn Sarnold attend?
Björn Sarnold attended Chalmers University Of Technology, University Of Skövde.
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