Full P&L Responsibility for one of Wabash’s two reporting segments. Lead double digit (15-25%) revenue growth over two-year period while improving GM% in a strong inflationary environment. Strategic growth segment of the business leading some of the most innovative investments and strategies for the company.• Aftermarket Parts o Lead board Member for JV Partnership• Upfit and Services Segment (Tank Trailer, Truck Bodies, and Parts)• Components (Composites & Parts)• Trailers as a Service (TaaS)• Managed Care Nationwide Service Strategies

Elected board member for newly created Wabash Parts and Service business segment and joint venture

Over 20-year period WNC had acquired multiple companies and brands but had not integrated. External sales teams, internal customer experience teams, marketing teams, commercial strategy, sales processes, pricing processes, demand planning, and overall business system integrations were either ineffective or missing entirely from the core businesses to the most recently acquired businesses. I was recruited to lead this transformation as a change agent. ~$2.5B in revenues, ~100 employees across different functions.• Identified, Developed, Championed, and Implemented Commercial Strategy for +$2.5B of annualized revenues across multiple sites, ERPs, products, and business functions• Pricing – Identified, designed, and implemented demand management practices that took pricing from a Y/Y non-strategic function to leading the entire company to its best financial performance in its history• SIOP o Process Implementation and standardization with 3rd Party Consulting Firmo Established standard work and processes around SIOP managemento Strategic Demand Planning – Created demand team and transformed commercial demand strategy and pricing strategy across multiple products, sites, and teams• Commercial Analytics• Salesforce CRM – Implementing Salesforce CRM across enterprise sales teams to instill a One Wabash sales process, and structure to Sales Approach across various channels and customer types• Customer Experience Vision and Transformation by revolutionizing the way that our customers do business with us• Sales and Marketing Restructuring – Lead commercial restructuring efforts and 3rd party consulting engagement to integrate three previously acquired businesses and commercial teams including pay and commission redeployment, talent assessment, job description standardization, realignment of roles and responsibilities to sales teams to realign reporting structure and focus, customer segmentation, pricing strategies

Lead Sales: Regional Sales Team, National Accounts, Fleet Sales, Inside Sales, and Sales OperationsTransformed the Meritor Aftermarket sales organization into a sales dynasty. Contract negotiations, business development, data integration, and executive leadership across multiple sales channels, over $600M in revenues, and 20+ team members• Lead and executed full commercial enterprise restructuring project including account segmentation and stratification, including revolutionary commercial process and system integration with product management and operations• Trained and implemented Miller Heiman inspired sales process with conceptual and strategic selling across business unit sales and product management teams• Lead and championed next level Salesforce evolutions to more sophisticated applications such as marketing automation, VOC research, NPS evolution, and sales process and team management with strong adoption and success• Pioneered NPS and VOC• Lead full sales teams and had complete contract and account ownership for:o National Fleet Accounts serving all vocations (all major national Fleets)o National Accounts (FleetPride, TruckPro, TW/NAPA, and New Business Dev)o Buying Groups and Independent Affiliates o Aftermarket Trailer Supporto Inside Sales – Pioneered and implemented an inside sales function to recruit talent into the aftermarket business for technical and professional sales skillsLead Sales Operations• Business Strategy Development and Implementation (Operations, Finance, Sales, Marketing, Product)• Institutionalizing Data Visualization and Analytics via Tableau and Qlik• Implemented and Institutionalized Salesforce and driving enterprise level adoption and integrated all customer related business practiceso CRM Implementation, Scaling, and Best Practices (Enterprise Leading)o NPS/VOC Implementation and Managemento Marketing Automation - Pardoto Sales Process Codification and Enablemento Sales Team Analytics and Support

Finance Business Case WriterFinancial Research

• Silver Fund Portfolio Manager - Managed a $2.5M equity portfolio & a $5M fixed income portfolio (Team Captain), for a 5.71% alpha

• Rapid private equity fed growth in emerging brand generating significant lifetime revenue and value creation (Small Team with roles in: Sales, Marketing, Analytics, and Business Development/Coaching)• Analyzed and consulted complex financial data with over 2,000 franchise owners internationally• Launched a geo-targeted marketing program which enabled the growth of the franchise network by over 75%