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Multiple award-winning chief marketing/revenue officer and sales leader with more than 30 years of strategic leadership in major corporations, start-ups and not-for-profits. Global marketing, management and branding leader with proven track record: Builds and leads top-performing teams, reverses negative trends and drives top-line growth. Motivated teams of up to 400 employees, managed budgets up to $100 million. Leverages experience gained in diverse multicultural environments (leading marketing teams in 25 countries throughout Europe, Africa, Canada and the Caribbean as well as the United States) to drive new business and capture critical market share. Excellent presentation and communication skills. High integrity leader and collaborative problem-solver. Demonstrated success in strategic planning, leadership, coaching, and inspiring team members. Proven expertise in creative development and leadership (honored with more than 100 awards for integrated marketing, advertising and PR excellence, encompassing traditional and digital media). Highly competitive, entrepreneurial leader and consensus builder. Passion for driving revenues and winning! • REVENUE GROWTH: Marketing programs led sales increase for Senior Care franchise system from $9.56 million in 2010 to more than $100 million in just five years• BRAND BUILDING/AWARENESS: Created brand positioning and national marketing campaign resulting in 253% increase in recognition of an “outstanding vacation experience”• FREQUENCY PROGRAMS: Created frequent guest program named by Tom Parsons of BestFares magazine on NBC-TV's Today show as "the best deal in the travel industry today"• SALES LEADERSHIP: Led corporate, tour & travel, education, association and military group sales for major casino resort, responsible for $25 million in annual group room nights• INTERNATIONAL DIVERSITY: Thrived in the United States, Canada, Mexico and 22 countries throughout Europe and Africa• SPECIAL EVENTS: Launched first national PGA Tour event held at a Native American casino, generating attendance of 30,000 and $300,000 for participating charities• BRAND EXPERIENCE: American Express, Hyatt International, Colgate-Palmolive, Chicago Mercantile Exchange, Turning Stone Resort & Casino, Howard Johnson Hotels, Aston Hotels & Resorts, Metro Airways, Always Best Care Senior Services, Midas-International, Grey Advertising, Crain Communications, Mexicana Airlines, Allied Van Lines, Cunard Cruise Lines, Hunter Publishing, Reno/Tahoe CVA, many others
The Marketing Company Int'L/Bjparrish.Com
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President/OwnerThe Marketing Company Int'L/Bjparrish.Com Mar 2022 - PresentOwner/operator of independent single-person consulting firm providing brand and marketing strategies together with creative services to small businesses and advertising agencies. We supplement individual organizations’ internal staffing to assist in brand positioning and development, story-telling, strategic media and promotional planning as well as creative development in both traditional and digital media.Mr. Parrish has been honored with more than 100 awards for marketing, advertising and public relations excellence in both traditional and digital media, encompassing a wide variety of industries and companies. Our key clients have included hotels and resorts, brand franchisors, regional airlines, casino resorts, destination spas, and other travel-related companies such as vacation wholesalers and tour operators.
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Executive Vice PresidentFig Strategy & Consulting Aug 2021 - Feb 2022At FIG, we're a brand strategy agency that aligns “anti-woke” diversity, equity and inclusion education with business goals and brand/marketing strategies – and we're committed to dismantling the very need for DEI by normalizing diversity of thought, raising cultural awareness and promoting emotional intelligence while helping our clients grow. We utilize the inherent power in diversity, strategic sourcing, and creativity to develop strategies and stories that richen, embolden and position our partners’ brand equity and brand experience, for growth. In short, where everyone else sees a challenge, we see opportunity.We provide customer-centric growth strategies and consulting services with a savage twist. Strong brands are built from the inside out, and your brand is everything you do; we tend to attack your growth goals from two perspectives. One is what we say and how we communicate, the message we send, our marketing efforts, and the public commitments we make. The other is what we do; our culture, how we operate, our values, and how we live up to who we say we are. The challenge for most brands is aligning the two; from the boardroom to the front lines, we work with our partners to drive transformative change.
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Senior Vice President, Strategy & Brand ManagementMetro Airways Jun 2017 - Sep 2020Metro Airways (Metropolitan Airways, Inc.) is a diverse-driven startup airline which plans to begin commercial air carrier operations in 2020. We will provide greater comfort with wider seats and more legroom than conventional airlines, with airfares lower than standard coach fares on traditional airlines. Our flights will consist of routing between high density markets to mid-density markets within the continental United States and Caribbean, operating highly efficient aircraft capable of safely and comfortably operating on shorter airfields. Metro Airways currently plans to operate commercial service out of hubs centered in Houston, Las Vegas and Miami, and intends to incorporate additional international flights to its route system by offering flights to Mexico and the Caribbean. Metro Airways is in the process of securing DOT and FAA certifications to operate as a commercial air carrier; our ability to operate is dependent upon receipt of governmental authorizations.
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Board Of DirectorsAnswers For Elders Foundation Aug 2015 - Jun 2017A not-for-profit corporation developing programs to benefit senior citizens in conjunction with the National Football League’s Alumni Association and its NFL Legends subsidiary, bringing awareness of the isolation and loneliness experienced by more than 60 percent of senior citizens who are living in assisted living communities and nursing homes throughout the country, and helping them live with dignity by demonstrating they are not forgotten, that they are held in high esteem for their wisdom and contributions to society. * Expanded program from Seattle base to include Denver Broncos, Tennessee Titans and Philadelphia Eagles * Generated funds for Meals on Wheels and Rebuilding Together * Fund raising, strategy, web development, marketing, promotion and PR planning, franchise participation, sponsorships, advisor to CEO
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Vice President, MarketingAlways Best Care Senior Services Dec 2010 - Aug 2015Overland Park, Ks, UsStart-up providing non-medical in-home care, assisted living placement services and skilled home health care through a network of more than 200 franchised territories * Built department and team, innovative marketing programs, local support* Sales increased from $9.6 million in 2010 to $100+ million in 2015* PR efforts earned recognition as one of the fastest growing franchise systems in the USA, one of best for veterans, one of the best for minorities. * Number of franchised units advanced from 110 in 2010 to 200+ in 2015* Honored with more than 20 awards for marketing, advertising and public relations excellence -
Enterprise Director & General ManagerBluewater Resort & Casino Apr 2008 - Apr 2010Parker, Az, Us2009-2010 Enterprise Director & General Manager; 2008-2009 Marketing Consultant to General Manager. Featuring 200 river-view rooms and suites, 475 slot machines, table games, poker and bingo, live entertainment, major concerts and fine dining – plus a 164-slip marina, three-level indoor pool, movie theater, RV Park and video arcade* Responsible for all operations of 400-employee facility generating $40 million in annual revenue. * Supervised administration, finance, casino operations, marketing and advertising, sales, loyalty programs, security, surveillance, entertainment, human resources, hotel operations, retail, food and beverage, others. * Special customer appreciation promotions drove 50% increase in slot revenues during event nights* Reversed two-year slide in revenues* Developed consolidation plan which reduced annual payroll costs $400,000 -
Vice President, Sales, Marketing & EntertainmentTurning Stone Resort & Casino Jul 2006 - Apr 2008Verona, New York, UsComplex of 4 hotels (2 AAA 4-diamond award winners) 5,000-seat event center and 800-seat showroom, 2 spas (one of Spa Magazine’s “best new spas of the year”), 5 golf courses (including a PGA Tour tournament venue), 120,000 sq ft casino (2,400+ machines, 87 table games, 32 poker tables), 21 dining outlets, nightclub and 100,000 sq ft of meeting spaceLaunched resort’s first destination marketing/branding campaign, led agency selection and supervision, uniquely targeted casino visitors by zip code cross indexed with vacation, golf and spa travel patterns; travel agent marketing resulted in 253% increase in recognition of an “outstanding vacation experience” (Questex) * Led team selling more than 50,000 room nights annually * Introduced new reservations portal with TravelClick and entry to GDS; supervised creation of 5 new websites; initiated first email marketing campaign; increased email database from 40,000 to 220,000 * Hosted more than 150 concerts and performances annually (Mariah Carey, Black Eyed Peas, Tony Bennett, Tim McGraw, et al)* Honored with 24 awards for excellence, including television and print advertising, websites, Internet marketing, direct mail, brochures and others -
Vp, Corporate & Strategic MarketingSunterra Resorts Jan 2004 - Jun 2006(Note: Final year as independent marketing consultant prior to sale of company.) A leading timeshare company with nearly 100 affiliated resorts in 12 countries* Responsible for brand marketing, corporate creative services, national advertising, eCommerce, email newsletters and more * Created international branding program, developed consistent global brand standards, transitioned multiple outlets to unified brand strategy. * Developed member benefits program for owner families, forging strategic alliances with airlines, casinos, cruise lines and others* Established new rental booking engine.
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Senior Vice President, Sales & MarketingAfm Hospitality (Usa) Corporation Sep 1996 - Dec 2003Paris, Ile De France, FrMajor North American management company and Canadian franchisor of Aston, Ramada, Howard Johnson, others; more than 250 hotels, restaurants and convenience stores in 3 countries * Developed nationally renowned marketing programs and award-winning website based on innovative marketing, cooperative advertising, strategic alliances, Internet/media technologies and high-touch customer-focused sales efforts * Supervised two VP/Sales, others* Led technology group providing high-speed Internet access, web casting and video conferencing services to the hospitality industry * Sold the hospitality industry’s largest high-speed Internet deal, valued at more than $2 billion* Generated multi-country barter advertising to supplement cash expenditures* Significantly increased market share during “down” markets (per Smith Travel Research “STAR” Reports) for both convention, business and leisure hotels -
Vice President, Sales & Marketing - Howard Johnson InternationalCendant Corporation Sep 1991 - Sep 1996Brooklyn, New York, UsLargest hospitality, car rental and real estate franchisor in USA, including Howard Johnson, Ramada, Days Inn, Super 8, Travelodge, Avis, Budget, Century 21, Coldwell Banker, Better Homes & Gardens Realty, Resorts Condo International (RCI), others* Led strategic planning, image and brand-building – instrumental in rebuilding brand to one of top 10 in North America* Call volume to the reservations center increased 19 percent* According to D.K. Shifflet & Associates (250,000 annual interviews), Howard Johnson was ranked number one among all mid-level hotels in both total leisure and total family room nights, plus number one in increases in value perceptions, service and satisfaction in the mid-level and increases in unaided brand awareness among all mid-priced hotels * Increases in occupancy at Howard Johnson properties were 2½ times better than those attained by either Days Inn or Ramada, and twice as high as Super 8 (all Cendant brands)* Howard Johnson recorded the highest increase in revenue-per-available room among all Cendant brands, and nearly twice as high as the average for all hotels in the industry as a whole* #1 among all Cendant brands in increases in advertising awareness, increases in calls per available room, and increases in revenue per available room* Introduced the most successful family marketing program in the mid-level hotel category – Kids Go HoJo* Created loyalty program named by Tom Parsons of BestFares magazine on NBC-TV’s Today Show as “the best deal in the travel industry today” -
Vice President & Chief Marketing OfficerReno-Sparks Convention & Visitoris Authority Oct 1989 - Dec 1990Tourism and convention sales organization for Reno and Lake Tahoe* Developed award-winning print and broadcast advertising that successfully repositioned Reno/Lake Tahoe as a total vacation and meeting destination, leading to “The Rebound in Reno” as reported in local and national press * Hotel/motel occupancy increased 6%, visitors increased 8%, reversing 3-year decline* Responsible for marketing/advertising, tourism, convention sales, tour & travel sales, field marketing, Reno News Bureau (public relations), reservations/call center, research and other departments.
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Executive Vice PresidentGardner Stein & Frank Advertising Oct 1987 - Sep 1989Mid-size advertising agency specializing in travel, tourism and hospitality clients* Ran daily account management and marketing teams, led new business efforts and supervised a staff of 40 * Clients: Braniff Airways, Aloha Pacific Cruises, Cartan Tours, Disneyland Hotel, Aston Hotels & Resorts, Hilton Hotels (regional), MGM Grand Hotel & Casino, Riviera Hotel & Casino, Hyatt International Resorts, Grand Bahama Promotion Board, others
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Vice President/Managing Director Grey IiGrey Advertising Apr 1981 - Oct 1987In charge of division which specialized in marketing, branding and advertising for travel industry, smaller businesses and multi-unit operations * Supervised teams in account management, new business sales development, creative and media.* Accounts won and/or supervised: American Express Travel Service, Carlson Companies (Firstours, TWA Getaways, Neiman-Marcus Travel), Aston Hotels & Resorts, Chicago Mercantile Exchange, ABC-FM Radio, Cunard Cruise Lines, Apple Vacations, First Family of Travel (Hawaiian Holidays, Olson-TravelWorld, Arthur Frommer Holidays), others
Barry J Parrish Skills
Barry J Parrish Education Details
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Lsu ShreveportMarketing -
Columbia College ChicagoMass Communications
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University Of ChicagoMarketing
Frequently Asked Questions about Barry J Parrish
What company does Barry J Parrish work for?
Barry J Parrish works for The Marketing Company Int'l/bjparrish.com
What is Barry J Parrish's role at the current company?
Barry J Parrish's current role is MBA, Louisiana State University, Shreveport.
What is Barry J Parrish's email address?
Barry J Parrish's email address is ba****@****way.com
What is Barry J Parrish's direct phone number?
Barry J Parrish's direct phone number is +163178*****
What schools did Barry J Parrish attend?
Barry J Parrish attended Lsu Shreveport, Columbia College Chicago, University Of Chicago.
What skills is Barry J Parrish known for?
Barry J Parrish has skills like Team Building, Public Relations, Social Media, Event Management, Integrated Marketing, Casino, Budgets, Strategic Partnerships, Loyalty Programs, Brand Management, New Business Development, Sales Management.
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