We provide market research and analysis that allows clients to focus on the markets, opportunities and targets that play to their competitive advantage. Our research is action oriented and designed to inform plans, tactics and messaging.We are quick, resourceful and cost effective. Our team has a unique combination of technical expertise, business acumen and creative skills, all of which come together to produce high- value insights and actionable recommendations.Wide Angle Research. . .See the market. Gain advantage.

Leading renewable energy siting, engineering and construction company, a unit of Alliant Energy Led team of 8 professionals responsible for marketing strategy and plans, branding, collateral, advertising. sales campaigns, web, public relations, client satisfaction assessment and tradeshows. Reported to the President, served on the Executive Committee, and managed internal communications and investor relations reporting. • Directed brand transition projects that changed positioning strategy and moved the company into new markets. Revamped all marketing materials (messaging, collateral, web, tradeshow booths, signage, proposals) under tight budget and timeline. Immediate positive response by clients, business partners and employees.• Initiated improvements in public relations activities that increased brand awareness and proposal requests from new clients. Unsolicited magazine articles and proposals from new clients followed. • Reduced business development costs with a methodology for targeting clients with the best business and relationship potential. Reduced client targets by 30% and business development costs by 25% while increasing profitability.• Improved employee understanding and commitment to company business strategy with 5-point program: (1) Balanced Scorecard visuals, (2) expanded Intranet site with project/sales success stories (3) Executive Management Blog, (4) webinars with video feed, and (5)lunch-and-learn seminars.

Consulting business focused on reducing environmental compliance and energy costs for industrial companies, educational institutions, and health care facilities.As member of the senior management team, led market research and planning, collateral development, web site, sales campaigns, large proposals and client presentations, and key client development plans. Installed revised brand identity and planned a 100-person sales meeting to promote cross-selling.

Managed a twenty person professional staff supporting 500 technical consultants. Responsible for market research and plans, branding, collateral, proposals, CRM, key account plans, strategic planning council, and client satisfaction assessment. Assisted with due diligence and integration planning for acquisitions and divestitures.• Developed company’s first centralized marketing department resulting in reduced costs and increased consistency of image, pricing, and promotional activities across offices.• Introduced new tools(web site, forums, magazine, white papers) for reaching clients in 6 industrial markets.

Managed all marketing and sales support functions for a young, rapidly growing company expanding into new geographies. Developed a brand identity, messaging, and all collateral material. Generated revenue by managing public involvement on a controversial highway relocation project.

Taught graduate courses in methodology, survey research and social policy. Published papers in referred journals, made presentations at professional conferences, and served on the City of Madison Planning Commission.• Developed an innovative planning workshop that took 20 graduate students to a depressed southern state to identify economic development options.• Directed multi-million dollar research project that identified the social service needs of families with disabled children. Findings and recommendations informed state policy.