Björn-Hugo Apelqvist

Björn-Hugo Apelqvist Email and Phone Number

Co-Founder & Head of Custom Fitting @ IGG Concept Store
Björn-Hugo Apelqvist's Location
Stockholm County, Sweden, Sweden
Björn-Hugo Apelqvist's Contact Details

Björn-Hugo Apelqvist personal email

About Björn-Hugo Apelqvist

Stay curious.I was in marketing for about 9 years. After an education in Media production from Umeå University I went on working within graphic design. As a Graphic Designer you are a craftsman and I honed my skill for a couple of years, but I wanted more. I went back to school, this time at Berghs School of Communication to give myself a sharper edge. That choice gave me the opportunity to become an Art Director. As Art Director I created campaigns, pitched ideas, presented solutions and brought products to market. In some sense this is when I became a salesman. To sell you must know your product, your brand, the customer and the market. As Art Director you also need a birds eye view and know when to speak and when to listen. I worked as Art Director for several years, but I wanted more. So once again I went back to school, this time at KTH. I started a 3 year program called Engineer in Technology and Economics. The plan was to be more and to create the products and services I previously only been marketing. During my studies I needed a job. My greatest hobby is golf so I got a job selling golf equipment. That gave me a great opportunity to hone my skill as a salesman. But I wanted more, so within my job that only was supposed to be a side-gig of school I became a Custom-Fitter of golf clubs.And now?I still want more… I am a sales and marketing person but with a broader expertise. Marketing, advertising, technology, economics and salesmanship all wrapped up in a calm norrländsk personality, in short that’s me.

Björn-Hugo Apelqvist's Current Company Details
IGG Concept Store

Igg Concept Store

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Co-Founder & Head of Custom Fitting
Björn-Hugo Apelqvist Work Experience Details
  • Igg Concept Store
    Co-Founder
    Igg Concept Store Sep 2023 - Present
    Bromma, Stockholm County, Sweden
    IGG CONCEPT STORE is a full service golf shop with focus on high end Custom Fitting for all golfers. We custom fit Irons, Drivers, Wedges and Putters from Titleist, PXG, Cobra and Taylormade for you at a high level. We also have a full service work shop where you can do grip changes, repairs, loft & lie, swing weight adjustments and much more.
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  • Golf Sky
    Head Of Custom Fitting (Swe)
    Golf Sky May 2022 - Aug 2023
    Stockholm, Sverige
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  • Dormy Golf
    Custom Fitter/Salesman
    Dormy Golf Jan 2019 - May 2022
    Barkarby, Stockholm County, Sweden
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  • Dormy Golf & Fashion Ab
    Salesman
    Dormy Golf & Fashion Ab Feb 2018 - Jan 2019
    Barkarby, Stockholm County, Sweden
    Dormy is the market leader within golf retail. I do custom fittings and sell golf equipment. Using Trackman data and salesmanship I help golfers find the right equipment for their game.
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  • Kth Formula Student
    Project Manager
    Kth Formula Student Sep 2017 - Jan 2018
    Stockholm, Sweden
    My job at KTH Formula Student was parted in two. To be one of the project managers and to market this student project to investors and stakeholders. This is a recurrent project where really ambitious KTH students build a formula style racing car from scratch and then race it in an international competition.
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  • Fairway Golf Ab
    Salesman
    Fairway Golf Ab Mar 2017 - Aug 2017
    Solna, Stockholm County, Sweden
    Fairway Golf is a small golf shop with focus on custom fitting and the mission of finding the right clubs for every single customer. I had no prior experience as an in-store salesperson, but I am a keen golfer and have plenty of knowledge regarding golf equipment that came to use for me. Learning how to manage customers and make sales has been a great experience and given me new skills for future endeavours.
  • Le Pacte Ab
    Graphic Designer
    Le Pacte Ab Jun 2016 - Sep 2016
    Stockholm, Sweden
    Le Pacte is a high-end communication agency that specializes in brand experiences through events, sponsoring and digital interaction. At Le Pacte I work with brands such as Adidas, Tough Viking, TCS-Lidingöloppet, Studentkortet, Dormy, Arla, Åhléns and Telenor. Hard work, a high level of service and strong teamwork are things that make Le Pacte great.
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  • Simon Says Communication Ab
    Art Director
    Simon Says Communication Ab Aug 2015 - Feb 2016
    Stockholm, Sweden
    Simon Says was an advertising agency with clients such as Apotek Hjärtat, Suzuki, Gudruns, Bausch+Lomb among others. As AD at Simon Says I was the creative leader in one of the two teams of graphic designers. Team spirit and cohesion was important at Simon Says and everyone backed one another when needed. I worked closely with the graphic designers, production managers and copywriter all through the process, from brief until presentation for the client. Simon Says did unfortunately in 2016 go out of business.
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  • Naimakka
    Art Director
    Naimakka Aug 2014 - Sep 2014
    Stockholm, Sweden
    Patrik, one of the company's founder and former parachutist had an idea, he wanted to make something of discarded parachutes. He began to recover parachute cord and making survival bracelets out of it to his friends. Naimakka started a few years ago and make para-cord bracelets for style-conscious active people. I have at Naimakka helped them with branding and packaging.
  • Hoist Technology Group
    Art Director
    Hoist Technology Group Mar 2014 - May 2014
    Solna, Stockholm County, Sweden
    I was hired to help Hoist through a time of big changes. A merger between Hoist and the French company Locatel doubled the size of the company. I created the new profile with a new logotype, a new graphical profile and a new corporate identity manual for the new HoistLocatel.
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  • Andmotion.Se
    Graphic Designer
    Andmotion.Se Oct 2013 - Feb 2014
    Kista, Stockholm County, Sweden
    Andmotion was a retailer of sporting goods with focus on alpine skiing. The company had both an e-store and a physical store. My main tasks were photo retouching, banner design and keeping the e-store updated. I worked closely with the inhouse photographer and the e-store manager.
  • World Class Sweden
    Art Director
    World Class Sweden Nov 2012 - May 2013
    Stockholm, Sweden
    World Class started in 1983 in Stockholm, Sweden, when the former bodybuilding champion Ulf Bengtsson proposed to create a five stars company where sport lovers could get a good feeling and health through exercise. World Class first clubs have played an important role in upgrading the local fitness industry. The following decades, World Class has developed internationally. As Art Director at World Class I work with almost everything within marketing, communication and branding.
  • Klarna Ab
    Art Director
    Klarna Ab May 2010 - Aug 2012
    Stockholm, Sweden
    As Art Director at Klarna I was a vital part of the Marketing department working both B2B and B2C. Focus was on brand identity and communication, to create campaigns and produce advertising- and marketing-material. At Klarna I learned about e-commerce and business, I worked closely with other departments on ideas and solutions even if they were outside my own immediate field. At Klarna I learned how to take a project from start to finish. Klarna is today a big player and I feel proud to have been part of making that happen.
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  • Ica
    Graphic Designer/Final Art
    Ica Feb 2008 - May 2010
    Gothenburg, Sweden
    How the consumer thinks and how each store might affect its behavior were important insights I brought with me from my time at the ICA. “The devil is in the details” was something that constantly permeated our work. When I started the job consisted largely of final art but as I developed I began working more and more as a graphic designer. Towards the end, I worked mostly on developing the various manners ICA uses. I worked mostly with printed materials, targeted marketing to consumers and advertising.
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  • Baldursson Ab
    Graphic Designer/Final Art
    Baldursson Ab Aug 2007 - Jan 2008
    Gothenburg, Sweden
    Baldursson is a printing company with an Inhouse studio. Here I learned about the craft of printing. The main part of my job was photo editing, to create sketches and to do the final art. I worked with Hemköp as a client. Most often we photographed stores from the inside out and then I created sketches of how this particular store would look if they bought our solution and materials.

Björn-Hugo Apelqvist Skills

Art Direction Illustrator Photoshop Indesign Advertising Graphic Design Layout Creative Strategy Brand Management Typography Marketing Communications Online Advertising E Commerce Digital Marketing Marketing Strategy Social Media Marketing Social Media Marketing Graphics Web Design General Awesomeness Brand Development Concept Development Creative Direction User Experience Corporate Identity Interaction Design Adobe Creative Suite Online Marketing Logo Design Digital Media User Interface Design Digital Strategy

Björn-Hugo Apelqvist Education Details

Frequently Asked Questions about Björn-Hugo Apelqvist

What company does Björn-Hugo Apelqvist work for?

Björn-Hugo Apelqvist works for Igg Concept Store

What is Björn-Hugo Apelqvist's role at the current company?

Björn-Hugo Apelqvist's current role is Co-Founder & Head of Custom Fitting.

What is Björn-Hugo Apelqvist's email address?

Björn-Hugo Apelqvist's email address is bj****@****ail.com

What schools did Björn-Hugo Apelqvist attend?

Björn-Hugo Apelqvist attended Kth Royal Institute Of Technology, Berghs School Of Communication, Umeå University, Umeå Universitet.

What are some of Björn-Hugo Apelqvist's interests?

Björn-Hugo Apelqvist has interest in Https, Österåker Is My Home Course, Cooking, I Love To Cook Good And Healthy Food, Environment, Com/bhapelqvist, Photography, City Or Trail Running, 500px, Running.

What skills is Björn-Hugo Apelqvist known for?

Björn-Hugo Apelqvist has skills like Art Direction, Illustrator, Photoshop, Indesign, Advertising, Graphic Design, Layout, Creative Strategy, Brand Management, Typography, Marketing Communications, Online Advertising.

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