Barbara Kalicki, Mba, Sa Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Working with clients undergoing a data-driven transformation (DDT) across the globe, I drive the DDT strategy, working in partnership with Digital directors, client teams, and practice capability. A key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Leading the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts.

Cincinnati, Oh, Us

Responsible for client management, implementations of Google Analytics and/or Adobe Analytics, auditing and troubleshooting existing configurations, reporting, dashboards and education to improve clients’ digital marketing initiatives.

Chicago, Illinois, Us

A trusted analyst to leadership delivering CRM management, website optimization, analytics, and segmentation, to uncover insights and shape the digital marketing strategy for TCS Education and Partner Institutions.o Manage the execution of all research projects, from intake to recommendation, to include; environmental scans, market validation, price comparison, media consumption, location and program assessment.o Provide analyses and answer questions related to areas such as program development, competition, site functionality, and marketing performance and present findings to leadership.o Educate staff about key insights into the performance of programs and channels (SEO) and (PPC) to ensure advertising campaigns, digital efforts and marketing communications projects align with research findingso Proactively analyze data and present projections on industry trends and market demand/directiono Build dashboards and reports for use across the organization and train others on the basics of essential reporting tools (Tableau, Excel, Salesforce)

Marketing Insiders provides tactical advice from some of the most influential leaders in marketing.

Chicago, Il, Us

Managing complex functional web, marketing campaigns, email campaigns, multimedia and social media projects for various financial industry retainer clients and Gate 39 Media. Client services include CRM Management and troubleshooting, Social Media strategy and management including website updates, blogs and email newsletters. HubSpot Certified in: InBound Marketing, Agency Parter, Marketing Software and InBound Sales

Evanston, Il, Us

National Regulatory Services – Chicago, ILMarketing Manager, February 2014 to PresentDirect multiple concurrent projects aimed at improving lead generation efforts and conversion rates to increase revenue and profitability growth.Manage all strategic marketing and communications efforts for a fast-paced company in a dynamic industry. Efficiently manage the marketing department’s budget, with a spotless record of adherence to internal spending protocols.Key Contributions:▪ Advanced education products and services sales by 19% by elevating the quality of marketing content, and constructing a new digital/social media marketing framework.▪ Conceptualized and implemented new tradeshow lead acquisition and email marketing processes resulting in a 58% boost in new sales opportunities.▪ Established and enforced global best practices for email communications, data integrity management, and database maintenance leading to a 28% increase in conversion rates.▪ Raised enrollments in our Investment Advisor Certification by 40% through aggressive email and social media marketing initiatives.

Chicago, Illinois, Us

Webcast Program Manager, 2002 to 2014Provided high-level support to a wide range of functions, most notably marketing project management and event planning.Oversaw the entire webcast production process, including content management and casting on-camera talent. Began career with CBOE as an HR Assistant, was promoted to Program Administrator, and promoted again to Webcast Program Manager. Key Contributions:▪ Oversaw the entire webinar production cycle, providing technical troubleshooting along the way; promoted webinars through digital and social media marketing campaigns. ▪ Utilized MS Access to build the MAPS program, assisted with the coordination of the DREAM program, and presided over the United Way Campaign, in the HR Assistant Role.

Managed front office operations and played a key role in sales support, winning the MVP award.Hired and trained new administrative assistants on all office policies and procedures. Spent a significant amount of time supporting the Corporate Accounts team through frequent interaction with key clients. Began career in Corporate Accounts Sales Support before being promoted.Key Contribution:▪ Doubled Corporate Accounts revenue by personally managing the accounts of strategic Fortune 1000 companies.▪ Saved the company $3k in moving costs by efficiently orchestrating the relocation of over 200 employees to a new office.

Mba, International Business

Bachelor Of Arts (B.A.), Industrial And Organizational Psychology