Harrier moves organizations to the next level of operational and strategic competence.

Oversee day-to-day operations and strategic initiatives to drive growth and efficiency at SIMA. Provide strategic leadership to leadership team of 4 professionals (Supplier Sales Senior Manager, Marketing Senior Manager, Business process manager, and Design Manager). Direct implementation and measurement of all internal and external business processes, enhancing operational infrastructure to support expansion goals. Collaborate with all levels of staff to spearhead development and execution of growth strategies, fostering high-performance culture across project management teams.Lead marketing and communications team, managing $1.5 million budget across educational programs, membership, and marketing technology. Act as principal conduit between board/CEO and staff. Champion process innovation and workflow automation, integrating multiple applications to achieve clear business outcomes. Oversee significant budgets including direct accountability for marketing and software financial planning. Previously managed entire education and certification budget.* Spearheaded complete overhaul of mission statement and organizational rebranding, aligning with industry standards and best practices.* Initiated and led launch of Advanced Snow Management program, generating over $100,000 annually.* Transformed Certified Snow Professional certification, increasing applicants by 25%+ and reducing exam administration costs by $10,000 annually.* Secured $40,000 annually in sponsorship and collaborative opportunities by successfully negotiating significant contract with Chrysler Fiat.* Oversaw creation of LMS training course titled “Fundamentals of Anti-icing and Liquids.” Spearheaded project management, technology, marketing, task force management, and content creation.

Led strategic initiatives as executive leader with roles spanning national booth sales, marketing, education programming development, and membership strategy. Coordinated sales of sponsorship and exhibit space for national trade shows, consistently achieving sales between $450,000 and $500,000 annually. Directed national awareness campaign for professional snow & ice industry, serving as liaison for public relations consultants, crafting core messaging, and coordinating media interviews.* Spearheaded strategic repositioning of association magazine, Snow Business, leading it to become market leader in advertising revenue. Achieved 20% increase in market share for Snow Business magazine over 2 years through strategic marketing and content positioning.* Successfully sold between $450,000 and $500,000 per year in exhibit space and sponsorships.