Oversaw and ran millions of dollars a year in digital marketing efforts across advertising networks like Google, YouTube, Bing, Dianomi, Facebook, Instagram, Twitter, LinkedIn, Outbrain, etc.Experience running lead generation and paid customer acquisition for multiple e-letter franchises, while optimizing to hit internal KPIs month to month.Mentored new coworkers on all aspects of digital marketing and collaborated in keeping up to date with the networks.Responsible for reporting and communication with key stakeholders for multiple e-letters on a monthly basis about performance, brainstorming, and upcoming plans.Cultivated relationships with advertising network representatives to improve feature adoption and campaign growth.Collaborated with external agencies for campaign management and creative production.Built reporting dashboards and presentations for easy analysis and sharing.Migrated our team to effectively and actively use project management software to better organize and collaborate on work.Always A/B and multivariate testing everything to improve performance and determine customer preferences.

Create campaigns from start to finish on various ad networks, including writing persuasive ad copy, deciding on targeting, and trackingMonitor performance of customers through the conversion funnel, including providing reports on lead volume, conversion rates, and ROIEnsure timely responses to customers and followers’ queries and comments on socialActively monitor social conversations for trending information, relevant insights, opportunities to engage, and support brand reputationGenerate and analyze monthly social analyticsAssist in creating, curating, and optimizing daily content for multiple social channelsEnsure social integration with other marketing efforts, such as events, media campaigns, and product launchesIdentify Influencers and monitoring for engagement opportunities

Served as a social media expert, staying on top of current social media trends to ensure clients' content efforts are cutting-edgeAssisted digital content properties with the growth and development of their social media accounts by delivering consultations, evaluations, recommendations, and trainings on Facebook, Twitter, Instagram, and other social media channelsTracked and reported on social media analytics for clients and other internal stakeholders as neededConducted market research and collected data on competing brands and trendsAssisted with internal project management and social media content tasks as assigned

Developed and implemented new marketing strategies for social media, email, and advertising targeted at the US market. Started monthly company live stream event aimed at increasing brand awareness internationally, and produced, hosted, and interpreted for it.Maintained customer-facing websites for multiple projects in the US and Asian markets. Created marketing assets used for social media, live streams, website banners and sliders, using image editing software like GIMP and Adobe Photoshop. Coordinated distribution of releases and marketing campaigns with online retailer Right Stuf. Wrote and coordinated company press releases with news outlets such as Anime News Network. Attended anime conventions in the US, gave industry panels, interacted and connected with fans, and networked with industry partners. Created promotional materials for and helped coordinate licensing of the latest anime titles at events like Anime Japan to international clients such as Crunchyroll, Netflix, Funimation, Viewster, Bili Bili, and many more.Translated and edited materials for Blu-ray and DVD releases such as physical packaging, disc labels, as well as full booklets that included episode summaries, character descriptions, staff and cast lists, song lyrics, interviews, and more.

Designed and provided individual and group English conversation lessons to ESL learners of all levels in a professional business environment.Conducted interviews, trial lessons, and level checks to new prospective students in a sales capacity.Participated in sales/marketing for new students as well as client retention.Planned and coordinated promotional events.Provided counseling and support for students to determine their specific goals.Attended and interpreted for bilingual staff meetings in English and Japanese.

Supported educational technology and digital media to assist administrators, instructors, and researchers identify and utilize technologies to achieve their goals and needs.Provided onsite and remote troubleshooting via multiple platforms, such as over the phone, through email, online and in person.Handled scheduling of equipment and support requests.Installed and configured new equipment and software as well as provided desktop support services for faculty and staff in the department.

Created, and collaborated on, unclassified software using C and C++ languagesProblem solved while working towards a deadline on softwareWorked full-time and performed various assistant and intern duties

Provided prompt service while taking orders, serving food, and handling payment