Kelly Swift Email & Phone Number

New York, New York

Miami/Fort Lauderdale Area

Lead operations, sales, and marketing strategy for a whole-sale travel company including long range planning, global product development, branding and growth of all revenue streams. Provided cross-functional management to entire staff including Director of Sales, Business Development Managers, Des-tination Specialists, Sales Assistant and global marketing team consisting of Director of Marketing and Design, Marketing Specialists, Social Media Specialist and Administration/Operations Specialist. Devel-oped partnerships with global NTOs to create financially supported co-op marketing campaigns, increase program sales and create destination awareness to travel advisors; vetted and worked directly with global DMC partners to curate unique itinerary experience and develop rich content (video, blogs, news-letters, social media, etc.) and campaigns; lead creative for the 2019 brochure including securing finan-cial and trade contributions from supplier and NTO partners; attended and represented company at glob-al and national travel trade shows including speaking engagements; represented and participated in NTO sponsored FAM tours; redesigned and expanded the social media platforms; Redesigned website and de-veloped new program format and more than doubled featured itineraries; developed travel adviser development and retention programs; developed and launched sales tracking and accountability structure; lead weekly sales and marketing meetings and monthly staff meetings.

Greater New York City Area

Develop and implement strategic marketing initiatives for destinations, tour operators, airlines, hotels, and lodges including: global trade development, public relations, website development and re-design, SEO/SEM , social media strategies, e-commerce, advertising, digital and print direct marketing, FAM tours, and events. Provide representation at media and travel trade events in North America and internationally. Conduct training programs with in-bound and out-bound tourism stakeholders. Negotiate national and international vendor and partnership agreements.

Developed annual strategic marketing and communications plans for Enterprise travel products consisting of Beachtree Hotels, Travel Advantage Network, and Vantage Resort Realty; Ensured all brand standards were met in the design and implementation of digital and print materials; Developed and managed marketing test programs; Researched, identified and selected product distribution channels that provided the most global impact to maximize brand awareness, increase leads and conversions; Scheduled and managed yearly advertising calendar, including events; Evaluated and established partnerships to grow business and further traveler engagement; Coordinated sales promotions, website design, collateral materials, promotional items, digital paid search and social media campaigns and engagement; Measured, analyzed and communicated campaign results. Tracked current and emerging e-commerce trends; Provided leadership to the marketing team including, web designer, digital marketing specialists, photo editor, and three marketing associates.

Washington D.C. Metro Area

Developed and executed annual marketing plan using strategies and campaigns to increase sales of consumer products in the global and national wholesale, retail, and direct-to-consumer channels. Managed all marketing initiatives including concept creation, design and production of collateral materials, merchandising, social media, print and digital advertising, e-commerce and website content. Secured participation and sponsorships of trade events including exhibition at the largest outdoor recreation show in North America. Through market research and analysis, provided suggestions for new product concepts and identified new market segments that presented growth opportunities. Managed annual marketing budget.

Baltimore, Maryland Area

Developed and implemented strategic marketing initiatives for international destinations, tour operators, hotels, lodges and non-profit organizations including: branding, public relations, website development and re-design, SEO/SEM , social media, e-commerce, direct marketing and trade show events. Conducted training programs with tourism stakeholders. Developed, negotiated and secured sponsorship and partnership opportunities for association conventions and travel trade events. Provided representation at media and travel trade events in North America and internationally. Managed a team of national and international marketing vendors and contractors. Created a North American reservation office for international inbound travel suppliers as well as managed all daily operations and travel requests, from proposal to booking. Coordinated, secured and communicated meetings and travel arrangements for diplomats, government representatives, media, travel suppliers and partners for international clients.

Sacramento, California Area

Developed and implemented annual sales and marketing plan for major metropolitan media company. Secured key partnerships with retailers, hotels, tourism stake-holders, non-profit organizations and media to create unique, mutually beneficial marketing programs to increase consumer sales. Developed partnership proposals and negotiated contracts. Provided strategic direction, leadership and creative inspiration to a team of 20 consisting of consumer sales and distribution, marketing and design and educational products. Secured sponsors and funding for the award winning Newspaper in Education program. Managed annual multi-million dollar revenue and expense budgets.

Baltimore, Maryland Area

Consumer Marketing Manager, Audience Development and Marketing Division: Developed and executed multi-platform marketing programs incorporating direct response, print and digital advertising, and merchandising, to increase consumer sales and revenue. Provided leadership, sales training and management to consumer sales and marketing managers and call-center team. Developed and maintained top-level relationships and partnerships with key retail accounts, hotels, schools and universities. Led and participated in multiple company-wide strategic task-force teams.Creative Marketing Manager, New Business Development & Advertising Division: Developed marketing and advertising campaigns to generate new business and increase brand awareness for major metropolitan media organization which incorporated newspaper publications, magazines, websites, educational supplements and events. Developed and maintained mutually beneficial partnerships, consumer programs and B2B campaigns with non-profit organizations, media, the hospitality and tourism industry, major league sports teams, performing arts and government organizations. Responsible for developing trade exhibit and sponsorship packages and managing all components of execution for the Maryland Travel Show, Personal Finance Show and Career Expo. Developed sponsorship and sales packages for website launch. Appointed to several company-wide and cross-departmental strategic task-force teams.