Sales & Marketing Consultant
Current
Betsy K Marketing
Sammamish, Washington, United States
I work closely with cross-functional client teams on a contract basis to provide sales and marketing consulting to organizations spanning product marketing, demand generation, go-to-market research & strategy, campaign planning and execution, strategic sales messaging, and compelling content development. _____Key consulting roles:Principal Consultant (Strategic Messaging)DSG Consulting (acquired by Corporate Visions) | Little Rock, AR Clients included: NEC, Microsoft, MYOB, Zuora, Qlik, Digital River, Datameer, Mapbox, Sabre, Agiliti • Equipped sales teams with clear and consistent messaging to better articulate competitive differentiators• Elevated customer sales conversations and messaging to improve sales wins and customer retention• Aligned cross-functional team on go-to-market messaging strategy, ideal account profiles, priority industries, competitive differentiation, a structured 7-step sales conversation model.• Leveraged video training, live virtual sessions, classroom workshops, and manager coaching to ensure sales teams master the playbooks and put them into action.Marketing Consultant (Demand Generation, Product Marketing)Edifecs | Bellevue, WA • Executed comprehensive demand generation campaigns across diverse channels• Leveraged marketing automation tools for targeted customer outreach and campaign performance refinement• Conducted market analysis for targeted campaign optimizationMarketing Consultant, Customer LoyaltyFluke Networks | Everett, WA • Built a robust customer loyalty program, collaborating closely with Sales and Product Management teams.• Created a comprehensive customer referral repository to support sales, PR initiatives, and marketing outreach and increased program participation• Produced marketing content, including case studies, white papers, email communications, and customer quotes and referrals.
